> TreeHouse Interactive > It's Not All About Prospects: 4 Keys to Higher Customer Retention with Nurturing Programs

It's Not All About Prospects: 4 Keys to Higher Customer Retention with Nurturing Programs

Published By: TreeHouse Interactive
TreeHouse Interactive
Published:  Jul 27, 2010
Length:  4 pages

You have probably heard business wisdom that goes something like this: It’s less expensive to keep a customer than find a new one. Yet most marketing and customer-focused teams don’t use the tools at their disposal to combat the average 50% loss in customers that happens every five years.

This quick guide—written by marketing automation expert Ardath Albee and sponsored by marketing automation software provider TreeHouse Interactive—details practical strategies and tactics to use in retaining customers. By improving retention just 5%, you can see profitability gains upwards of 25%. In this quick guide, marketers will discover:

  • Why your perspective needs to shift when moving from prospecting to customer retention
  • How content and content themes should change
  • What kind of dialogue you should be having with customers vs. prospects
  • How to expand your relationship with customers and retain/expand business with them
This quick guide will be very beneficial to marketing, as well as customer-focused teams at your company and will be applicable regardless of whether you sell B2B, B2C, or through partners.



Tagstreehouse, marketing automation, b2b, b2c, branding, objectives, nurturing, channel relationships