> Customer Chemistry > Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

Improving ROI with Predictive Analytics: Six Keys to Unlocking the Value of Customer Intelligence

Published By: Customer Chemistry
Customer Chemistry
Published:  Nov 14, 2006
Length:  7 pages

Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.



Tagscustomer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data