> Customer Chemistry > Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Leveraging Customer Lifetime Value to Increase Return on Marketing Investment (ROMI)s

Published By: Customer Chemistry
Customer Chemistry
Published:  Nov 14, 2006
Length:  10 pages

As part of the ongoing effort to differentiate products and services, best-in-breed organizations are now using a tool called Customer Lifetime Value (CLV). CLV is “a marketing metric that projects the value of a customer over the entire history of that customer's relationship with a company.”



Tagsmarketing, customer lifetime, customer research, customer intelligence, customer relationship management, crm, customer value, customer chemistry, customer interaction service, customer service, sales & marketing software, sales automation