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Newfound impact of PR on advertising

Published By: VMS
VMS
Published:  Jul 31, 2009
Length:  6 pages

In the times of increased awareness and integrated communication across channels, it is crucial to understand correlation between the advertising spend and the PR that surrounds your brand. This report sheds new light on the impact of earned and paid media on the effectiveness of paid advertising.



Tagsvms, economy, measurement strategies, budget, pr objective, objective, smart media, share