> IBM ILOG. > Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

Published By: IBM ILOG.
IBM ILOG.
Published:  Jul 14, 2009
Length:  16 pages

This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!



Tagsibm, crm, functionality, customer, efficiency, system, flexible, atm