> SPSS > Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI.

Turning Customer Interactions into Money: Using Predictive Analytics to Achieve Stellar ROI.

Published By: SPSS
SPSS
Published:  Jun 30, 2009
Length:  11 pages

This whitepaper makes the case for using predictive analytics as a catalyst for that growth. It includes best practices from several global companies.



Tagsspss, roi, customer interactions, predictive analytics, return on investment, predictive insight, crm, customer relationship management