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Measuring Microsites and their impact on overall online business success

Published By: Semphonic
Semphonic
Published:  Jun 11, 2009
Length:  14 pages

A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!



Tagsmicrosite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution