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IBM Websphere: Patricia Seybold Group Report

Published By: IBM
IBM
Published:  Mar 04, 2009
Length:  68 pages

Many of your customers prefer doing business with you online. They go to your Web sites to learn about your products and services, to find products and/or services that address their needs, to configure and price the products and/or service s that they’d like to buy, and to purchase those products and/or services. They also set up and manage accounts with you. When those customers are consumers, we call these activities B2C (business to consumer) ecommerce.



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