> LeapFrog Interactive > 7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts

Published By: LeapFrog Interactive
LeapFrog Interactive
Published:  Jul 02, 2008
Length:  21 pages

It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.



Tagsinteractive, marketing strategy, leapfrog, leap frog, interactive agency, marketing plan, branding