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Why Advocacy Matters to Retailers

Published By: IBM
IBM
Published:  Jun 11, 2008
Length:  12 pages

In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.



Tagscrm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg, customer satisfaction, customer experience management