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The Executive Guide to CRM Architecture

Published By: Pivotal CRM
Pivotal CRM
Published:  Dec 21, 2007
Length:  9 pages

Most businesses today are under increasing pressure to respond to change expeditiously—to adapt to the ongoing needs and demands of their customers, the changing competitive landscape, and the evolution of the marketplace. An organization’s CRM system can either effectively support or hinder their business agility and capacity to respond to change, affecting overall corporate performance and customer satisfaction.

Tagspivotal, crm, customer relationship management, sfa, sales force automation, salesforce, flexibility, architecture