> Business Assyst > Introduction to the Loyalty Industry

Introduction to the Loyalty Industry

Published By: Business Assyst
Business Assyst
Published:  Mar 26, 2007
Length:  5 pages

Who said, "Money Can’t Buy You Love"? A useful metaphor, though, to help understand the true concept behind customer loyalty. Loyalty programs are about developing sustainable, mutually beneficial relationships. Price incentives can generate a short-term sales uplift but will not engender long-term loyalty.



Tagscustomer experience management, customer interaction service, customer relationship management, crm, customer satisfaction, loyalty, affinity, business assyst