> Business Assyst > Do Smart Cards and Loyalty Systems Really Mix?

Do Smart Cards and Loyalty Systems Really Mix?

Published By: Business Assyst
Business Assyst
Published:  Mar 26, 2007
Length:  8 pages

This paper considers whether smart cards really do have a role to play in loyalty systems or whether they are simply being promoted by the suppliers of smart card technology into what they see as a fast growing, profitable marketplace.



Tagscustomer satisfaction, customer relationship management, customer interaction service, customer experience management, smart card, smart cards, access control, business assyst