> Business Assyst > Cost Justification: Profitable Customer Loyalty

Cost Justification: Profitable Customer Loyalty

Published By: Business Assyst
Business Assyst
Published:  Mar 26, 2007
Length:  7 pages

Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.



Tagscrm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst