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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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White Paper Published By: Adobe     Published Date: Feb 09, 2016
This white paper shows how to build a customer-centric model.
Tags : 
customer experience, mobility, mobile devices, marketing experiences, digital trends
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
This year’s Digital Trends report – part of the Quarterly Digital Intelligence Briefing series that Econsultancy publishes in partnership with Adobe – tells the customer experience story.
Tags : 
digital trends, customer experience, adobe, mobility, customer experience
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Adobe     Published Date: Feb 09, 2016
Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms.
Tags : 
marketing, marketing strategies, marketing trends, customer experience, data
    
Adobe
White Paper Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
"This report details Forrester’s findings about how well each vendor fulfills their criteria and where they stand in relation to each other to help infrastructure and operations professionals select the right partner for their enterprise mobile management.
Tags : 
citrix, enterprise, mobile, management, forrester
    
Citrix Systems, Inc.
White Paper Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
In this white paper, the experiences of four Citrix customers illustrate key use cases for Citrix XenMobile, the most complete enterprise mobility management solution, and the business value it delivers.
Tags : 
citrix, enterprise, mobility, business continuity, best practices
    
Citrix Systems, Inc.
White Paper Published By: Citrix Systems, Inc.     Published Date: Jan 27, 2016
As organizations embrace smartphones, tablets and mobile applications, they are moving beyond simply providing mobile email and browser capability to offering mobile access to Windows-based and other corporate applications.
Tags : 
citrix, mobile, deployment, app, email security
    
Citrix Systems, Inc.
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper reveals how a fluid, smooth customer experience generates positive feelings and return business.
Tags : 
customer experience, build a customer experience strategy, customer satisfaction, customer support, digital channels
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This whitepaper illustrates how nanoRep’s precise interaction of technology and the human touch illuminates your customer's journey with your brand, allowing you to give them the convenience and personal connection they crave.
Tags : 
customer experience, customer satisfaction, customer support, digital channels, online customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the benefits of using self-service solutions for your business.
Tags : 
customer experience, customer satisfaction, customer support, digital channels, online customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
As technology evolves, it is rapidly pushing the bar higher for more intuitive user interactions and transcendent usability. With these revolutionary developments, achieving a customer experience (CX) that exceeds the customers’ expectations is becoming increasingly challenging.
Tags : 
customer experience, customer experience management, customer engagement, personalized content, customer support
    
Nanorep
White Paper Published By: Nanorep     Published Date: Jan 25, 2016
This white paper explores the importance of shifting customer service from being perceived as a “cost center”, which implies a place that only generates expenses, to becoming a “value center”, which is a place that generates growth.
Tags : 
customer experience, shift from cost center to value center, customer experience management, customer service, customer interaction
    
Nanorep
White Paper Published By: CA Tech     Published Date: Jan 04, 2016
The purpose of this study is to provide readers with a framework to evaluate the potential financial impact of CA APM on their organisations.
Tags : 
application performance management, apm, ca technologies, finance, roi
    
CA Tech
White Paper Published By: CA Tech     Published Date: Jan 04, 2016
This white paper illustrates how Mobile application analytics can play a vital role in your DevOps strategy that can help your company create a superior end-user experience. Providing deep insight, this discipline produces benefits for a variety roles across the organisation.
Tags : 
customer experience, mobility, mobile application, mobile app, mobile application analytics
    
CA Tech
White Paper Published By: CA Tech     Published Date: Jan 04, 2016
This white paper reveals the key capabilities of an application performance management solution.
Tags : 
customer experience, applications, application experience, user experience, software
    
CA Tech
White Paper Published By: Wayin     Published Date: Dec 11, 2015
This report aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands
Tags : 
wayin, social media marketing, real time marketing, branding, consumers
    
Wayin
White Paper Published By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
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morevisibility, google, google tag manager, clicks, promotions
    
MoreVisibility
White Paper Published By: Shareablee     Published Date: Dec 04, 2015
In the first half of 2015, social engagement for the average U.S. brand grew 52% year over year across Facebook, Twitter and Instagram. Shareablee unpacks this social growth and examines which categories and brands are capturing the largest share across the social web.
Tags : 
shareablee, social media, social media growth, facebook, instragram
    
Shareablee
White Paper Published By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
Tags : 
falcon social, marketing roi, roi, social media marketing, social marketing
    
Falcon Social
White Paper Published By: CrowdTwist     Published Date: Dec 02, 2015
This e-book offers 41 loyalty marketing ideas to help you keep customers engaged with your brand beyond transactions and develop more rewarding relationships.
Tags : 
crowdtwist, customer loyalty, social media marketing, brand awareness, mobile marketing
    
CrowdTwist
Webinar Published By: Optimizely     Published Date: Dec 01, 2015
Find the most impactful areas to optimize & unlock hidden revenue! When your testing roadmap includes dozens of ideas (each with unique requirements) and each team member is vying for her idea to be run first, effective prioritization becomes paramount. This session will focus on the considerations, tools and frameworks you can use to make sure your roadmap is appropriately prioritized to meet your goals.
Tags : 
optimizely, optimization roadmap, webinar, revenue generation, it management
    
Optimizely
Webinar Published By: Cloud Sherpas     Published Date: Nov 11, 2015
Are you considering Office 365 because it is what your users are used to? Do you think a move to Google Apps for Business is too big of a change for your users? Watch this webinar featuring Derik VanVleet, Director of Cloud Strategy of Cloud Sherpas to see why moving to Office 365 is actually more disruptive to your users.
Tags : 
go google, google, google apps, cloud sherpas, innovation with cloud sherpas
    
Cloud Sherpas
White Paper Published By: Adobe     Published Date: Nov 11, 2015
Econsultancy's Quarterly Digital Intelligence Briefings look at some of the most important trends affecting the marketing landscape.
Tags : 
trends of marketing landscape, digital intelligence, cx challenge, customer experience, mobile excellence
    
Adobe
White Paper Published By: Conversica     Published Date: Nov 10, 2015
In this white paper, you’ll learn why more leads won’t generate more sales, and what you can do instead.
Tags : 
conversica, leads, lead generation, lead data, customer satisfaction
    
Conversica
White Paper Published By: Conversica     Published Date: Nov 10, 2015
Learn how your lead engagement efforts can match the volume of your marketing by prompting your leads to talk back.
Tags : 
conversica, leads, sales leads, lead response, communication
    
Conversica
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