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Customer Experience Management

Customer experience management (CEM) is "the process of strategically managing a customer's entire experience with a product or a company". Relationship marketing, focuses on establishing and building a long term relationship between a company and a customer. There are several approaches that have been espoused including customer experience management, customer relationship management, loyalty programs, and database marketing.
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White Paper Published By: TheMarketingScope     Published Date: Oct 28, 2015
You have to think holistically with a full funnel solution that can deliver content, drive real results and offer mutual value to your business and to customers at the same time.
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linkedin, marketing funnel, content management, content strategy, customer engagement
    
TheMarketingScope
White Paper Published By: Sponsored by Brandify and YP and SIM Partners     Published Date: Oct 19, 2015
This report examines the current market for enterprise local marketing automation (LMA) tools and the considerations involved in implementing LMA software.
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local marketing automation, lma, marketing tools, seo, landing pages
    
Sponsored by Brandify and YP and SIM Partners
White Paper Published By: LogMeIn     Published Date: Oct 08, 2015
This paper reveals 67 expert tips to help agents and administrators alike provide superior service via live chat.
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live chat, customer service, customer support, live chat success, best practices for agents and admins
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Oct 08, 2015
This paper highlights emerging trends are transforming web collaboration.
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web conferencing, customer service, web collaboration, technology, customer experience
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Oct 08, 2015
This paper shows how savvy sellers have discovered how to leverage quick online meetings to speed up sales cycles and close more deals. Savvy sellers are prepared, nimble and ready to pivot on a dime.
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improve online sales meeting, online meetings, customer service, customer relationships, video conferencing
    
LogMeIn
White Paper Published By: Redspire     Published Date: Sep 17, 2015
This Ultimate Guide will give you practical and concrete steps you can take right now to instil a data-driven culture in your organisation.
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redspire, crm, sales, social driven marketing, crm system
    
Redspire
White Paper Published By: Oracle     Published Date: Sep 14, 2015
Dieser Bericht zeigt wie mit Oracle Sales Cloud ein moderner Vertrieb aufgebaut werden kann. Erfahren Sie hier wie Sie im Zeitalter der digitalen Kunden erfolgreicher verkaufen können.
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sales. sell faster and more easily, social selling, customer satisfaction, customer engagement, sales reps
    
Oracle
White Paper Published By: Oracle     Published Date: Sep 14, 2015
Finden Sie in diesem eBook heraus wie das digitale Zeitalter die Vertriebs- und Marketinglandschaft revolutioniert hat.
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social media, social selling, the value of social selling, social selling solutions, sales leader
    
Oracle
White Paper Published By: Cisco     Published Date: Aug 27, 2015
This kit offers everything needed to connect, secure, and analyze a manufacturing floor, to evaluate the benefits of a connected factory before launching factory-wide.
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connected factory, starter kit, manufacturing process management, programmable logic controllers, plcs
    
Cisco
White Paper Published By: Adobe     Published Date: Aug 04, 2015
This white paper explores how cloud-based e-signature technology can drastically reduce the time it takes to complete deal making process and at the same time improve customer satisfaction, document security, and more.
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esign, e-signatures, online signatures, digital signatures for sales, sales
    
Adobe
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this exclusive Socialbakers report, we look at how National Geographic uses competitive analytics and content optimization strategies to keep up with audiences and remain one of the most engaging social brands in the world.
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social media, social media best practices, content optimization, engagement, social media engagement
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best pet food marketers have made targeted gains in Fan growth, engagement, and post efficiency.
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social media, social, brand, social metrics, optimise content
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
This report explores how the best confectioners have found content trends that enable them to reach more Fans and prospects than ever, on a more efficient budget.
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social media, social marketing, humor to get value from social media, social metrics, social
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we delve into the way Dairy brands reach Fans and prospects on social media, examining what kinds of posts they make and seeing what Fans respond to most, to help your brand optimize your content for maximum engagement.
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social media, social media engagement, engagement, brands, content strategies
    
Socialbakers
White Paper Published By: Socialbakers     Published Date: Jul 22, 2015
In this report, we use extensive social media metrics and benchmarking to demonstrate how FMCG brands can benefit from providing excellent social customer care.
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sales, social, customer care, social customer care, customer service
    
Socialbakers
White Paper Published By: Cherwell Software     Published Date: Jun 29, 2015
Five Habits of Highly Effective Service Desk Managers.
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effective, service, manager, metrics, productivity
    
Cherwell Software
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report will help companies understand the relationship between support interactions, channels, and improving loyalty by investing in the right technology and resources to keep up with customers’ ever-changing behavior and preferences.
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improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This infographic provides a glimpse of the global insights gathered in Ovum's research report and highlights the current state of customer service, customers' preferences and where companies are falling short.
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improving loyalty, customer loyalty, customer care, contact center, multi-device
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This white paper reveals how to become mobile-minded enough to win with customers.
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mobility, mobile-minded, mobile devices, go mobile, customer relationship
    
LogMeIn
White Paper Published By: LogMeIn     Published Date: Jun 23, 2015
This report shows the main findings and predictions for the future of workplace collaboration and how companies can find real value in bringing the workforce together with meeting tools.
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workplace, the future of workplace, workplace collaboration, meeting tools, bring real value with meeting tools
    
LogMeIn
White Paper Published By: Oracle     Published Date: Jun 19, 2015
Descarga tu copia ahora y recibe consejos sobre cómo hacer que tus clientes vuelvan.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: Oracle     Published Date: Jun 19, 2015
I responsabili del servizio clienti ricoprono un ruolo fondamentale nella definizione del marchio. Tuttavia, per essere in linea perfetta con il ruolo, queste persone devono essere consapevoli dell'importanza della creatività in ciò che fanno: il servizio clienti richiede progettazione.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: Oracle     Published Date: Jun 19, 2015
This report will show you smarter ways to persuade your customers to keep spending with you.
Tags : 
customer loyalty, achieve customer loyalty, customer service, loyalty, influence consumer behavior
    
Oracle
White Paper Published By: IBM     Published Date: Jun 16, 2015
IBM takes a broadly integrated approach to hardware, software and multi-vendor support that can help you find new ways to help simplify IT asset management, enhance quality and control costs.
Tags : 
technology infrastructure, virtualization, it business solutions, software service services, best practices
    
IBM
White Paper Published By: Citrix     Published Date: Jun 03, 2015
Download this paper now to discover ten ways to grow your business with webinars.
Tags : 
weinars, use webinars to grow your business, how to grow your business, customer interaction, share information
    
Citrix
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