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Published By: Menlo Security     Published Date: Jun 05, 2018
"2017 was marked by a significant number of high-profile cyber breaches. Web malware and phishing played a critical role in the vast majority of these attacks. Watch this webinar to learn from two of the industry’s leading experts – Gartner Research Analyst Peter Firstbrook and Menlo Security CTO Kowsik Guruswamy: *Why web malware and phishing are so pervasive in today's cyber attacks *What the shortcomings of today’s reactive security philosophy are *Why the web continues to present a risk to businesses *How organizations rethink their security strategy moving forward"
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Menlo Security
Published By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: ServiceNow     Published Date: Oct 06, 2015
IT service support management tools are vital for infrastructure and operations organizations to manage support and delivery of IT services. This Magic Quadrant research profiles key vendors of enterprise ITSSM tools to help I&O leaders make better selections.
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ServiceNow
Published By: Unica     Published Date: Sep 23, 2010
If you knew more about your customers, wouldn't you tailor their experience to their unique profile and online behavioral history? Download Three Key Integrations for Interactive Marketing Success and learn how to integrate online data into your interactive marketing strategy.
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unica, interactive marketing, behavioral marketing, personalization, email marketing, target marketing, aberdeen
    
Unica
Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: EMC Corporation     Published Date: Jul 07, 2013
3TIER helps organizations understand and manage the risks associated with renewable energy projects. A pioneer in wind and solar generation risks analysis, 3TIER uses science and technology to frame the risk of weather-driven variability, anywhere on Earth. 3TIER's unique expertise is in combining the latest weather data with historical weather patterns, and using the expertise of 3TIER's meteorologists, engineers and data scientists to create a detailed independent assessment of the future renewable energy potential of any location.
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renewable energy, customer profile, emc, risk management, best practices, storage, technology, security, it management, data management
    
EMC Corporation
Published By: Oracle     Published Date: Feb 10, 2016
In every company, today's ideas determine tomorrow's market profile. With rising competition, success can be achieved through a well-defined innovation process--one that connects upstream idea valuation to downstream production and release-to-market. To accomplish this, companies need to take a holistic approach to innovation management, connecting the process throughout all phases of the innovation lifecycle.
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oracle, innovation management, best practices, holistic process, innovation process, innovation lifecycle, it management, wireless, data management
    
Oracle
Published By: CDW     Published Date: Oct 10, 2013
A team approach and careful consideration of operational and security issues will pave the way for effective guidance. The drivers are many, but big draws include the potential for greater productivity — giving people anywhere, anytime access to information via devices they’re comfortable with.
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mobile device policy, mobile data policy, mobility goals, byod, user profile, device security, mobile applications, app availability, device liability, technology vendors, mdm, sarbanes oxley, sensitive data, mobile data, mobile information, vpn, virtual private networks, wireless, access control, mobile application security
    
CDW
Published By: Akamai Technologies     Published Date: Jun 14, 2018
"Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and reducing your migration risk profile."
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zero trust, security, cyber security, cloud
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 11, 2018
Use this step-by-step guide from Akamai’s CTO, Charlie Gero, to build an inclusive and concrete zero trust architecture, intended to help enable safe application access in a cloud-native world. Easily transition to a perimeter-less environment with this prescriptive process, phasing applications in one at a time and reducing your migration risk profile.
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Akamai Technologies
Published By: LeadGenius     Published Date: Sep 13, 2016
Do your B2B web forms capture all the qualifying data you need from inbound prospects? Neither do ours. That’s why we’ve compiled a PDF guide highlighting the best ways to get all the prospect data you need, without lengthening your forms.
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b2b, abm, account based marketing, account based sales, b2b marketing, lead generation, demand generation, marketing operations, account based strategy, ideal customer profile, icp, outbound, outbound email, inbound marketing, lead enrichment, customer data, lead form
    
LeadGenius
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
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audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data, third-party data, first-party data, digital marketing, single factor correlation, multiple factor correlation, predictive audience models, custom audiences, offline data, effective marketing practices, digital marketers, marketing funnel, trusignal
    
TruSignal
Published By: eDataSource     Published Date: Jan 05, 2015
There is a lot of email-marketing advice floating around out there. And, frankly, a lot of it is bad. Hunches and conventional wisdom DO NOT drive sound marketing decisions. Data does. And the fresh the data, the BETTER!
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email marketing, email competitive information, informative marketing, email competitive profile
    
eDataSource
Published By: Kapost     Published Date: Jan 16, 2014
Today, the internet has changed the way buyers discover solutions. More people are meeting and researching vendors online than ever before. Your ideal customers are reading blog posts and articles, checking Facebook, Twitter, and LinkedIn profiles, and forming opinions based on what you say and share online. Before they call to get to know your company better, they turn to Google for answers and information. If a competing vendor appears smarter, more interesting, or more reliable than you, your buyers will reach out to them first. These online engagements have changed the rules of buyer/brand communications. So how can you and your company form meaningful relationships with buyers who are getting to know you long before they’ve been introduced?
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content marketing, content strategy, content management, content planning, content distribution, marketing campaigns, marketing campaign management, content marketing platform, content marketing software, editorial strategy, marketing campaign planning, content marketing best practices, content marketing companies, editorial content, content marketing workflow
    
Kapost
Published By: DocuSign     Published Date: Feb 13, 2017
Join us as we begin with a profile of real world customers from a wide range of industries who are closing more deals faster using Salesforce and DocuSign.
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DocuSign
Published By: Berkshire Associates     Published Date: May 09, 2011
Berkshire's white paper examines the different compliance needs in the Manufacturing, Healthcare, and Finance Industries
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affirmative action, manufacturing, finance, health care, compliance, human resources, ofccp, business issues and trends, compensation, human resources management, staffing
    
Berkshire Associates
Published By: AlienVault     Published Date: Oct 21, 2014
As cyber attacks grow more sophisticated, many organizations are investing more into incident detection and response capabilities. Event monitoring and correlation technologies and security operations are often tied to incident handling responsibilities, but the number of attack variations is staggering, and many organizations are struggling to develop incident detection and response processes that work for different situations. In this webcast, we'll outline the most common types of events and indicators of compromise (IOCs) that naturally feed intelligent correlation rules, and walk through a number of different incident types based on these. We'll also outline the differences in response strategies that make the most sense depending on what types of incidents may be occurring. By building a smarter incident response playbook, you'll be better equipped to detect and respond more effectively in a number of scenarios.
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vulnerability, management, risk, prioritize, profile, environment, data, asset value, network, authenticated, unauthenticated, remediation, best practices, intelligence, scores, attacks, policy violations, compromise, ex filtration, exploit
    
AlienVault
Published By: mindSHIFT     Published Date: Nov 29, 2007
mindSHIFT has extended its service capabilities to include software-as-a-service as well as managed IT services, and is a "compelling solution" for small and medium-sized organizations seeking a strategic source to meet their IT and business needs.
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saas, managed it, outsourcing, vendor selection, tco, voip, ip telephony, managed services, software as a service, mindshift, it management, ip networks, total cost of ownership, voice over ip
    
mindSHIFT
Published By: Anaplan     Published Date: Sep 19, 2019
Réalisée par Mint Jutras, cette étude analyse la plateforme de planification intégrée d’Anaplan, sa proposition de valeur et ce qui la différencie des solutions du marché. « Le moteur de planification en mode cloud d’Anaplan peut conjuguer les avantages de deux mondes : il est déployé en tant que plateforme suffisamment souple pour s’adapter à vos besoins spécifiques. Mais au delà d’un outil technique, c’est une plateforme métier dont la facilité d’utilisation permet aux utilisateurs dépourvus de compétences techniques de concevoir, de modéliser et de configurer des applis… Cette plateforme métier dispose d’un plan vivant et dynamique qui s’adapte à l’évolution des objectifs et des conditions du marché. L’analyse prédictive renforce cette approche, ce qui permet non seulement d’adapter les plans aux changements lorsqu’ils surviennent, mais également d’anticiper au mieux les évolutions qui se profilent. Voulez-vous en savoir plus ? Téléchargez le rapport dès maintenant.
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Anaplan
Published By: Hewlett Packard Enterprise     Published Date: Apr 01, 2016
To understand your organization’s risk profile: “You should start with a simple question: What are your digital assets and the cyber threats facing them,” says HPE Security Services CTO, Andrzej Kawalec. Watch the insight Kawalec and Marshall Heilman of FireEye Inc. share in order to protect your organization from what has become daily, even hourly, attacks for many.
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Hewlett Packard  Enterprise
Published By: Appistry     Published Date: Oct 11, 2007
Organizations serving the intelligence & defense community rely on the performance of their applications for more than revenue - national security depends upon those applications for mission-critical operations. This industry profile details how Appistry provides the reliability and performance demanded by intelligence & defense organizations.
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application fabric, performance computing, application performance, grid computing, infrastructure, appistry, enterprise applications, application performance management, analytical applications
    
Appistry
Published By: Cisco     Published Date: Dec 19, 2016
Criminal groups behind today's cyberattacks have become better organized, introducing reconnaissance activity, custom malware, evasion techniques, and other sophisticated tactics that place a burden on traditional security defenses. The litany of high-profile data breaches is impacting every industry and prompting organizations of all sizes to respond by modernizing their IT security infrastructure. The battlefield continues to be at the endpoint, where attackers typically strike to gain initial access to the corporate network. Most organizations have been waging this battle using traditional antivirus at the endpoint, a solution that has received a lot of improvements over its more than 25 years of existence but clearly isn't keeping up with attacker sophistication. Emerging endpoint specialized threat analysis and protection (STAP) products can either replace or complement antivirus by adding behavioral analysis and continuous system and user activity monitoring to identify new and s
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Cisco
Published By: Panasonic     Published Date: Apr 23, 2019
Mobility is critical to government productivity, but mobile data and devices present attractive targets to cybercriminals seeking to exploit vulnerabilities across the spectrum. Federal agencies are no strangers to cybersecurity attacks, and several recent high-profile breaches involving mobile devices demonstrate ongoing vulnerabilities in government’s expanding network of endpoints. This issue brief describes what can be done to protect devices, data and networks, including multi-factor authentication to authorization controls and user education.
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Panasonic
Published By: Neolane, Inc.     Published Date: Dec 30, 2008
The Hager Group is a $1.5-billion electronics manufacturer. With a distributed global workforce of more than 10,000 employees, Hager has 40 sales subsidiaries and 25 industrial sites worldwide.  Today, with a centralized marketing database and software, Hager can ensure data quality and deliver personalized, targeted communications according to customer and prospect profiles and behavior.  This program allows Hager to capture 1,000 new prospects each month, and achieve a 10 percent conversion rate - resulting in an incremental revenue increase of $42 million per year.
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neolane, the hager group, e-marketing program, centralized marketing database, central repository customer data, crm software, custom content, deliverability, e-commerce, email marketing, emerging marketing, international marketing, lead generation, rich media
    
Neolane, Inc.
Published By: Ayla Networks     Published Date: Aug 11, 2015
Innovative approaches for the Internet of Things on core building-block technologies in communications, IoT platforms and security. Gartner profiled five Cool Vendors that can help CIOs, IT leaders and decision makers to build IoT solutions.
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Ayla Networks
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