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Published By: Unica     Published Date: Mar 02, 2010
Download 10 Key Online Marketing Trends for 2010 to reveal what is shaping online marketing today.
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unica, online marketing trends, trends, web analytics, emarketing, social media, mobile, online marketing, web analytics, search engine marketing, social media marketing, website personalization, mobile marketing, on demand marketing solutions
    
Unica
Published By: Oracle HCM Cloud     Published Date: May 25, 2017
Technology integration projects have become a priority for higher education institutions seeking to gain a conslidated view of data, deliver mobile functionality and support new academic services. Recent research finds that nearly half of of these integrations involve HR. Find out more.
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Oracle HCM Cloud
Published By: Red Hat     Published Date: Nov 08, 2017
Industry-leading organizations are now exploiting interoperable business process management (BPM) and mobile application platforms (MAPs) so that process-oriented mobile applications can help transform the way they do business. This paper examines the phenomena driving this trend, and the common approaches to digital transformation that contribute to the enterprise in motion. Read this analyst paper from 451 Research to learn more.
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business process management, mobile application platforms, digital transformation, customer experience, adaptive business operations
    
Red Hat
Published By: Applause Israel     Published Date: Jun 19, 2018
study by UPS and comScore found that 53% of shoppers who don’t use retailers’ mobile apps state it’s because they like using the website better. These shoppers see no benefit from installing these apps, as they provide an inferior experience with no added benefits. Looking at the Apple and Google Play App Stores, a large amount of retailers have apps with very few reviews, and some don’t even have a mobile app. Another problem is the performance of retail apps. 61% consumers expect an app to load in under 4 seconds according to research by Dynatrace. In its study, only one retailer made it under that threshold. And that is just purely opening the app. What is the experience once consumers get past that point?
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Applause Israel
Published By: IBM UK&Ireland     Published Date: Nov 14, 2017
Today’s empowered consumers want to shop anywhere, anytime and they expect nothing less than a seamless experience with all their needs accommodated as they shift among mobile, digital and physical channels. They want the freedom and choice of online shopping, balanced with the comfort and immediacy of a physical store. They want to research and select items from their armchair, check out offers when they’re on the move and then try out products in the store.
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omni channel, retail success, customer empowerment, digital, mobile, ibm
    
IBM UK&Ireland
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization
    
Invoca
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics, best practices
    
Silverpop
Published By: Revana     Published Date: Jul 13, 2016
Paid search marketing has come a long way from keyword searches. Thanks to advances in technology, brands are shifting from targeting keywords to targeting people at key moments. Additionally, Google recently made significant changes to its search engine results pages. Right-rail ads have vanished and Google Shopping ad units are displayed more prominently on mobile. Other innovative changes are also on the horizon. In this e-book, we identify six key areas of paid search advertising that are positioned to upend the marketing landscape and offer suggestions for how to take advantage of those trends.
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revana, seo, search, integration, data, digital marketing, paid seach
    
Revana
Published By: Uberall     Published Date: Jan 24, 2019
Offering a holistic suite of location marketing services can be a huge differentiator for your business. After all, the primary metric of success for most SMBs and SMEs is how many customers you can get through their doors. Having a strong location marketing game is critical to both delighting them and growing your own business.
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: Bazaarvoice     Published Date: Apr 30, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, mobile purchases, digital sales, mobile shppers, online reviews, retailers
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
It’s no longer enough to think of consumers as online vs. in-store. The mobile shopper is neither and both of these, becoming the norm rather than the exception. Download the new research “7 Ways the Mobile Consumer Changes Everything” now.
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bazaarvoice, mobile consumer, consumer changes, infographic, mobile use, social, mobile conversation, mobile shoppers, consumer feedback, change management
    
Bazaarvoice
Published By: Uberall     Published Date: Oct 08, 2018
Did you know that for 88% of shoppers, the first step to a local purchase is often an online search? If you want customers to find you, you must have a consistent, rich and engaging online brand that is equally optimized for both desktop and mobile SEO, and that contains long tail keywords for voice search assistants like Siri, Alexa, Cortana, and Google Voice. Be sure to claim and regularly maintain your listings for every widely used portal and social site, and create a separate locator page for every single location—so that you show up at the top of all local searches.
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mobile, shoppers, customers, seo, uberall, local marketing, location marketing, near me searches
    
Uberall
Published By: Uberall     Published Date: Jan 24, 2019
We’ll give you some key insights on how consumers are using technology platforms to guide them, how your clients can leverage those tools to win business, and how you can drive recurring revenue through location marketing services. We’ll also offer some specific tips on optimizing online presence for brands and maximizing budget – taking advantage of the techniques most likely to drive business. Read on to learn more!
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local marketing, location analytics, location-based marketing, location-based services, mobile marketing, real-time location systems, marketing research, geofencing, location management, local listings management, local review management, local reputation management
    
Uberall
Published By: Brainshark     Published Date: Oct 16, 2013
With the proliferation of the iPad and other tablets and mobile devices among sales and account managers, a new generation of enabling technologies and best practices has offered the opportunity to get more out of the out-of-office experience. This research brief examines the use of video tools by sales professionals within best-in-class companies, specially within a mobile environment.
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sales enablement, sales training, sales productivity, sales effectiveness, sales revenue, sales costs, product marketing, content marketing, onboarding sales, sales new hires, mobile sales, sales mobility, powerpoint, ppt, presentation, video, video training, ipad, iphone, video marketing
    
Brainshark
Published By: Yammer     Published Date: May 23, 2012
The enterprise social software market is exploding thanks to converging trends of consumerization, cloud, and mobile. In this must-read report, "The Forrester Wave: Activities Streams, Q2 2012", Forrester Research Inc. evaluated five social software vendors with core strengths in the stream based on the overall strength of vendors' current offerings, a clear product strategy, and vendor market presence. In a detailed look at the space, Forrester named Yammer as a leader.
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yammer, enterprise social, integration, cloud, adoption
    
Yammer
Published By: SAP     Published Date: Oct 05, 2010
This paper will examine the state of consumer mobile in retail today, Driven in part by RSR's research among retailers as well as a look at the mobile use---cases that retailers have currently deployed.
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sap, mobility, competitive edge, mobile workers, shopper, ecommerce, consumer mobile, enterprise mobility, mobile, applications, iphone, crm, erp, mobile landscape, customer relationship management, enterprise resource planning
    
SAP
Published By: IBM MaaS360     Published Date: Oct 08, 2015
For a deeper dive into the EMM shift, Aragon sheds light on the need for secure and managed sharing of content to mobile devices.
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ibm, mobile, content management, mcm, aragon research, networking, software development, wireless, knowledge management
    
IBM MaaS360
Published By: DocuSign     Published Date: May 29, 2014
Enterprises need to produce results faster, and that means eliminating paper and transitioning to fully digital processes. Digital transactions have become the new currency. Cloud, mobile and digital technologies such as e-signatures automate analog processes. This research note introduces digital transaction management (DTM) as a new way to conduct business.
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docusign, aragon, cloud, mobile, digital, e-signatures, digital transaction management, dtm, eliminating paper, enterprise applications
    
DocuSign
Published By: Entrust Datacard     Published Date: Jan 16, 2015
If your company relies on passwords to prevent unauthorized computer access, or low-tech memory cards (e.g., swipe cards) for facility access, you have security on par with the average 1980s car. Smart credentials — embedded in plastic smartcards, USB tokens or mobile devices — offer companies advanced and versatile user authentication features. This white paper discusses the advantages of using smart credentials for multifunction access; describes the hardware and software components used in a smart credential environment; and provides questions to ask when searching for a smart credential solution provider.
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entrust, security, certificate, b2b, application, browser, applications, saas, hack, web, website, migration, implementation, ssl, spam, passwords, malware, virus, systems, smb
    
Entrust Datacard
Published By: SAP     Published Date: Mar 25, 2011
Check out this case study describing how Colmobile, Israel's largest auto importer, is using SAP CRM to deliver a differentiated customer experience. (Bloomberg Businessweek Research Services, 2011)
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sap crm, customer experience, customer-centric infrastructure, integration application, application integration, application performance management, best practices, customer interaction service, customer relationship management, customer satisfaction, customer service, performance testing
    
SAP
Published By: SAP     Published Date: Mar 25, 2011
Read this case study of how Switzerland's largest retailer, Coop, is delivering mobile commerce on the iPhone using SAP CRM. (Bloomberg Businessweek Research Services, 2011)
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sap crm, loyalty, sales, iphone shopping app, sales & marketing software, simulation software
    
SAP
Published By: Palo Alto Networks     Published Date: Dec 02, 2016
Today, working remotely has never been easier, due to the ubiquity of mobile devices and reliable Internet connectivity. The ease with which a worker can get connected to the corporate network delivers the impression that your co-worker is down the hall, when in fact they are traveling internationally. Global Workplace Analytics’ research shows that increasingly, working remotely is not only commonplace, it is encouraged and has shown to improve productivity.
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Palo Alto Networks
Published By: CDW     Published Date: Oct 10, 2013
Increasing staff productivity while lowering costs tied to this growing enterprise resource. A productive mobile program starts with holistic research and planning. Approaching mobility from a lifecycle standpoint will help an organization focus on optimizing each stage of the process. Having some guidance on what to expect at the different points of the mobility lifecycle is valuable for planning purposes.
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mobile solutions, byod, mobile safety, mobile strategies, data access, secure foundation, applications, mobile app, app security, secure network
    
CDW
Published By: Salesforce.com     Published Date: Apr 16, 2013
Successful mobile apps, especially enterprise mobile apps, typically need to interact with a well-architected set of back-end services, but most mobile app developers are more skilled at client-side front-end development. Enter mobile back-end-as-a-service (BaaS), a new set of hosted platforms that addresses the gap between front-end development proficiency and back-end infrastructure requirements. Enterprise-class back-end-as-a-service addresses scalability while providing an integration platform into existing enterprise services. Use this research as your guidebook to navigating the emerging BaaS landscape.
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cloud mobile development, applications, baas, back end as a service, mobile application development, apps, mobile applications, enterprise, scalability, mobile computing, smart phones, wireless application software, wireless communications, wireless hardware, wireless infrastructure, wireless phones, application integration, application performance management, best practices
    
Salesforce.com
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