market strategy

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Published By: Signal     Published Date: Nov 09, 2016
Your customer’s path to purchase is a winding road across multiple devices. If you can’t follow her path, how can you reach her when and where it counts?
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signal, marketing, cross-device, cross-channel, cross-device recognition, cross-device strategy
    
Signal
Published By: IBM     Published Date: Oct 20, 2015
An analytics-based marketing platform can help marketers tackle the opportunities and challenges of a data and consumer-driven marketplace.
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ibm, business analytics, marketing, cmo, digital strategy
    
IBM
Published By: TrendKite     Published Date: Apr 25, 2018
Today’s marketers are leveraging technology and data to drive decision making: demand gen, marketing communications, and other disciplines can strongly demonstrate their value with metrics that summarize tangible bottomline impact on the business. That hasn’t been true for PR. In PR, we’re still tied to legacy metrics that are more about counting mentions and ‘clips’ than about measuring business impact.
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public relations, marketing, martech, pr strategy
    
TrendKite
Published By: Webtrends     Published Date: Jun 02, 2010
To succeed in mobile marketing, analytics must play a crucial role in the development of strategy and prioritizations of marketing spend. But this rigor isn't being consistently applied to this rapidly growing, emerging channel.
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webtrends, mobile strategy, digital marketing, process, customer experience, multi-channel marketing, business intelligence, customer intelligence, mobile analytics, mobile apps, sms
    
Webtrends
Published By: RedPoint Global     Published Date: May 11, 2017
Marketing organizations are often limited in their ability to progress marketing tactics from single channel to cross-channel and real-time customer engagement. While marketing organizations might have a robust customer engagement strategy in place, often times there is a gap between their strategy and their ability to execute, with the right personalization and context that customers prefer. Over 62 percent of customers are always-on and readily addressable, but marketers aren’t implementing the right strategies to reach them. This eBook discusses data-driven marketing tactics that can help marketers mind the gap – bridging customer strategy and ability to execute, with the right personalization and context that customers prefer.
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customer engagement, customer data, customer data platform, data quality, customer data management, customer experience, data-driven marketing
    
RedPoint Global
Published By: Fiserv     Published Date: Mar 02, 2018
For the past decade, financial institutions have created sophisticated digital platforms for consumers to access, save, share and interact with their financial accounts. As sophisticated as these digital platforms have become, cyber criminals continue to pose an ever-present risk for everyone – from individual consumers to large corporations. In his recent article, 2018 Outlook: Customer Experience and Security Strike a Balance, Andrew Davies, vice president of global market strategy for Fiserv’s Financial Crime Risk Management division, explains how and why security will become a key differentiator for financial institutions as they respond to a changing landscape, which includes: • Global payment initiatives • Open Banking standards • Artificial intelligence and machine learning • Consumer demand for real-time fraud prevention and detection
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cyber crime, financial crime, financial security, customer experience, financial crime risk management, global payments, open banking standards, artificial intelligence, machine learning, fraud prevention, fraud detection
    
Fiserv
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
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mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies.
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adobe, mobile, marketing, demand, customers, analytics, strategy, cmo, roi, romi, multi-channel, kpi, voc, predictive
    
Adobe
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
    
Urban Airship
Published By: Adobe     Published Date: Dec 21, 2015
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand.
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adobe, mobile, marketing, strategy, it management, wireless
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need to deliver customer-winning mobile experiences that drive loyalty for your brand. And the key for achieving this is mobile maturity. Our report outlines survey results from marketing and IT decision makers who share how they’re using mobile today. Read the report ‘Mobile is the strategy’ to learn: • The four components of the mobile maturity lifecycle • Why mobile apps are crucial to a successful mobile strategy • The role analytics plays in reaching mobile maturity
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adobe, mobile, mobile strategy, marketing, mobile maturity, mobile apps, analytics
    
Adobe
Published By: SDL Web Content Management Solutions     Published Date: Sep 01, 2010
Recent evolution in the mobile applications market now offers enterprises new opportunities for reaching customers in ways never before possible. In the past 18 months, a number of independent market forces have converged to enable goods-and-services providers to market to specific customers, at specific times, at specific locations. Importantly, such targeted messaging draws on a richer-than-ever set of consumer information, including not only detailed demographics from implicit (inferred) and explicit (user-provided) profiles, but also real-time, location-based data.
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sdl, web content management, magic quadrant, wcm, content, web, mobile marketing, strategy, analytics
    
SDL Web Content Management Solutions
Published By: Forrester     Published Date: May 10, 2012
More people own smartphones than ever before and they're using them more often too. This makes a mobile marketing strategy crucial for any interactive marketer. Yet today we find that although mobile budgets are beginning to increase, the majority of interactive marketers are just starting to experiment, and many still treat mobile phones as mini-PCs. This report explains how marketers at each phase of mobile marketing evolution should craft successful mobile campaigns by hewing to three key principles: immediacy, simplicity, and context.
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emerging methods, brand tactics, mobile channel for consumers, ecommerce, consumer mobile activities, mobile marketing, media mix, emerging media, consumer mobile devices, mobile advertising
    
Forrester
Published By: Applause Israel     Published Date: Jun 19, 2018
obile Payments have emerged as a catalyst for transactions across all markets. In underdeveloped markets, mobile payment technology is enabling businesses to sell products and services to consumers that had previously been out of reach. In developed markets, it has made the process of purchasing products and services even simpler. PayPal, one of the most popular digital payment solutions on the market, facilitated $66 billion in payment volume throughout 2015, and now has 188 million active registered user accounts across the US. Furthermore, Statista projects that mobile payments will account for more than $210 billion in transactions by 2019. Mobile payment technology is a step forward in the process of connecting businesses to the people they are serving. However, some merchants will find themselves miles behind their competitors by the time the transition to mobile payments is complete. The reason? A failure to implement the correct mobile payment strategy. An ever-increasing numbe
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Applause Israel
Published By: HP - Enterprise     Published Date: Jun 04, 2013
The rapid pace of mobile apps demands new approaches to functional testing. To bring high-quality software to market quickly, your organization needs a strategy that moves you beyond the limitations of testing conducted on devices you manage in an internal lab. This paper outlines five strategic steps to get you there today-and move your processes into the era of the app.
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mobile testing, app testing, white paper, high-quality software, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones
    
HP - Enterprise
Published By: Oracle Marketing Cloud     Published Date: Oct 06, 2017
As you likely know, mobile testing is the art and science of building, running, and analyzing optimization tests for mobile customer experiences. What you may not know, like many marketers, is how to do mobile testing really well. It starts with a solid mobile marketing strategy and ends with an effective mobile experience. Download this guide for the best advice from analysts, engineers, and thought leaders on how to help mobile-minded businesses master the non-desktop landscape.
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Oracle Marketing Cloud
Published By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
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scripted, marketing, content marketing, content syndication, lead generation, content strategy
    
Scripted
Published By: Oracle     Published Date: Feb 24, 2015
Content marketing is driving the way marketing organizations are engaging their audiences. In our consumer-empowered world, it’s become more difficult for marketers to cut through clutter and a lot more challenging to garner loyalty with their audiences. That’s why smart content delivered in context will make you stand out in the crowd. Read the modern marketing essentials guide on Content Marketing now.
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oracle, marketing cloud, essentials, content, strategy, business objectives, target audience, engagement, metrics, topics, categories, demand, promotion, data, awareness, sales, retention, application integration, analytical applications, business intelligence
    
Oracle
Published By: Neolane, Inc.     Published Date: Jul 13, 2010
Mornay Services, a subsidiary of the Groupe Mornay retirement fund, offers individual accident and health insurance as well as savings and credit products. Operating a direct sales model, Mornay Services boasts a portfolio of 200,000 repeat customers and a database of one million potential customers.
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neolane, mornay, avatars, cross channel, marketing, groupe mornay, credit, savings, strategy
    
Neolane, Inc.
Published By: Progress Software     Published Date: Mar 21, 2014
SaaS is one of the hottest trends in the enterprise application market, but it remains unchartered territory for many software businesses. This eBook discusses some of the most important issues with SaaS that need to be addressed, including pricing your SaaS application, compensating your sales team and exporting your SaaS applications into new and emerging markets.
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progress software, saas, saas application, saas providers, saas pricing, market development, saas strategy, enterprise applications
    
Progress Software
Published By: Aprimo, Inc.     Published Date: Dec 19, 2008
Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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marketing process improvement, marketing resource management, aprimo, marketing productivity, data management, network management, network performance management, marketing automation, project management
    
Aprimo, Inc.
Published By: Silverpop     Published Date: Mar 07, 2013
It seems as if mobile email has become the new hot topic among digital marketers. While email itself is full of important questions to as, this is only one aspect of an effective multi-screen email marketing strategy. Watch this video to learn more.
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mobile email, mobile email marketing, digital marketing, email marketing strategy
    
Silverpop
Published By: Adobe     Published Date: Mar 14, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, chief marketing officers, cmo
    
Adobe
Published By: Adobe Systems, Inc.     Published Date: May 17, 2011
Building an online marketing strategy to drive campaign effectiveness and business success. This paper highlights the ingredients involved in a successful MCM strategy and introduces how the next-generation online marketing platform can help achieve your MCM goals.
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adobe, multichannel customer engagement, online marketing strategy, mcm, multichannel marketing, campaign effectiveness, wcm, cmo
    
Adobe Systems, Inc.
Published By: Wayin     Published Date: Jun 08, 2015
The 2015 Waying Real-Time Marketing Report: Making Real-Time Moments Matter is a first-of-its-kind research study aiming to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by major brands. In surveying 200 marketing professionals, Director level and above, who are currently practicing real-time marketing at companies with $100 million in revenue or more, the study drives home the understanding that effective real-time marketing cannot consist of a string of sporadic actions. Instead it requires a carefully planned strategy with the resources to discover the right trends, audiences, and content and target them with meaningful marketing experiences at the time.
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contextual marketing, marketing strategy, brand monitoring, real-time marketing, social intelligence, social media marketing strategy, real-time marketing strategy, social media marketing, agile marketing
    
Wayin
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