investment dollars

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Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
Published By: Polycom     Published Date: Sep 15, 2015
There are many ways to take advantage of the rich set of collaboration tools provided by Microsoft Skype for Business (formerly Lync). IT leaders should consider a cap-and grow strategy where investment dollars in legacy systems are capped and the financial and IT resources are reallocated to grow Skype for Business.
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collaboration, communicaitons, conferencing, enterprise, lync, microsoft, polycom, skype, video, wireless communications
    
Polycom
Published By: Polycom     Published Date: Sep 24, 2014
There are many ways to take advantage of the rich set of collaboration tools provided with Microsoft Lync. IT leaders should consider a cap-and-grow strategy where investment dollars in legacy systems are capped and the financial and IT resources are reallocated to grow Lync. Once the company has a cap-and-grow Lync strategy, IT leaders should consider retirement of legacy infrastructure and how Lync can be leveraged as a replacement technology. Forward-looking IT leaders will consider Lync a strategic UC platform upon which to build a companywide collaboration strategy, rather than just a replacement for a legacy phone system. Get this report to read best practices for a Lync deployment.
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grow, strategy, cap, best practices, lync, deployment, advantage, rich, collaboration, tools, investment, dollars, legacy, system, financial, resources, strategic, infrastructure, platform, software development
    
Polycom
Published By: Emulex Corporation     Published Date: Nov 07, 2013
An intelligent, searchable recording fabric with 100% accuracy sounds pretty useful. But can you calculate a solid ROI to justify it? We all know intuitively that there are substantial bottomline benefits to reducing unplanned network downtime and improving the management of corporate risk. It follows that it also pays dividends to free up highly skilled Tier 1 and Tier 2 engineers to handle resolving the most difficult and costly network issues while using less expensive personnel to handle easier ones. But justifying a network investment on a soft, intuitive argument like this alone doesn’t usually suffice. And, depending on what industry you are in, the cost savings potential will vary. At the high end, in many financial and brokerage institutions, a minute of downtime can cost the company millions of dollars. So being able to shave even a single minute off network downtime with a pervasive monitoring tool represents an immediate recovery of the fabric investment.
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network monitoring, network visibility, technology, endace, best practices, networking
    
Emulex Corporation
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The old adage, "you get what you pay for" may no longer be true when it comes to traditional paid media investments. Effectiveness of traditional advertising and paid media - TV, newspaper, print - is on the decline, so marketers are choosing to push their dollars to social advertisements. In fact, 62% of marketers expect to increase their spending on Facebook marketing, along with other social media sites, over the next year. Marketers now must focus their attention on getting more from their advertising efforts by making sure that their media strategies work together. This means their paid media must work with their owned media to get more consumers to engage and participate - thus driving more earned media and amplification for their brand. Download here to learn more!
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spredfast, converged media, social media, social advertisements, earned media, consumer engagement
    
Spredfast, Inc.
Published By: Sage     Published Date: Jul 08, 2015
This white paper describes two strategies organizations can employ to maximize the returns from their ERP investments: Use a proven methodology to speed implementation and achieve ROI faster, and define and track metrics to measure progress in meeting business objectives.
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enterprise resource planning, erp, investment dollars, erp implementation
    
Sage
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