customer engagement

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Published By: MarkMonitor®     Published Date: May 17, 2013
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand. Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
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brand health, social, social media, brand protection, social media presence, consumer trust, customer engagement, social media marketing, brand impersonators
    
MarkMonitor®
Published By: Oracle     Published Date: Nov 27, 2013
Today customers look to engage with organizations through an increasing number of channels – and expect more from every customer service and support experience. As a result, connecting customers quickly and efficiently with the information they need has become doubly important: both as a means to reduce service costs in a harsh economic climate, and as a key battleground in the drive to establish competitive differentiation and edge.
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crm best practices, crm software, customer data management, customer experience & engagement, customer relationship management (crm), lead generation, lead management, lead nurturing, lead quality, lead scoring, sales automation, sales channels, sales force automation, sales management, knowledge management
    
Oracle
Published By: Adobe     Published Date: Oct 05, 2016
Because so much of the customer journey is now digital, we have the power to measure it. We can know rather than guess how it looks and feels, and how audiences and individuals respond. With this knowledge, we can craft powerful experiences that get results, capturing the customer’s time, attention and loyalty. Think of an experience as a story. The customer is the protagonist.
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customer experience, customer interaction, customer engagement, customer relationship, digital
    
Adobe
Published By: Adobe     Published Date: Oct 29, 2015
This white paper will help you assess your organisation’s current data driven marketing capabilities and will teach you what you need to do to deliver exceptional customer experiences with positive ROI.
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data-driven marketing, online marketing, digital marketing, digital maturity, marketing, analytics, data mining, customer relationship, customer engagement, customer interaction service, customer relationship management, customer satisfaction
    
Adobe
Published By: IBM     Published Date: May 02, 2016
Customers are getting more demanding. Competition is heating up. It can be difficult to get the insights you need into what customers really want—and to see your business through their eyes. And yet, that kind of insight is critical to creating effective customer engagement.
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ibm, analytics, customer journey, loyalty, customer experience, roi, enterprise applications
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM
Published By: CenturyLink     Published Date: May 05, 2014
Download"Big Data Culture Clash" now, and learn how you can create a data-driven culture with an agile infrastructure at your core.
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centurylink, data, big data, customer engagement, customer data, user data, customer service, customer satisfaction, business intelligence, data warehousing
    
CenturyLink
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Evariant     Published Date: Nov 20, 2018
As the healthcare landscape continues to move toward a customer-centric approach, there’s a lot healthcare can learn from retail. More specifically, lessons from retail call centers offer the healthcare sector best practices to provide better personalization in their engagements with consumers and patients – before and after clinical encounters. This guide explores three ways retail call centers provide experiences that healthcare leaders can incorporate to provide the personalization needed to impact consumers in today’s evolving healthcare marketing landscape.
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patient engagement, call center, healthcare crm, patient experience, patient acquisition, healthcare transformation
    
Evariant
Published By: IBM Unica     Published Date: Feb 09, 2012
Conventionally, marketers use web analytics at an aggregate level. They seek to report on the performance of their web sites and online advertising, so they can adjust their efforts to improve the results. This is an extremely worthwhile application that can deliver excellent return on investment.
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ibm, web analytics, data analytics, customer engagement, data management, marketing, marketing research
    
IBM Unica
Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: • Why today’s technology fails to deliver the experience you want for your customers • What you should expect and receive from your cloud communication provider now and in the future • The impact of the mobile consumer on small and medium business customer engagement strategies • How consumer expectations have changed the workforce Moderator: Elliot Markowitz, Director, Content Marketing Services, Madison Logic
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cloud, telephony, mobile consumer, customization, smbs, seamless experience, enterprise applications
    
Mitel
Published By: Mitel     Published Date: Jun 27, 2016
Join Mitel and industry experts on this webcast and learn how Mitel is helping SMBs deliver a seamless experience for their mobile customers through cloud. Topics to be covered in this event: Why today’s technology fails to deliver the experience you want for your customers What you should expect and receive from your cloud communication provider now and in the future The impact of the mobile consumer on small and medium business customer engagement strategies How consumer expectations have changed the workforce
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cloud, telephony, mobile consumer, customization, smbs, seamless experience, enterprise applications
    
Mitel
Published By: Box     Published Date: Nov 24, 2015
Breakthroughs in collaboration technology are helping companies of all sizes foster engagement with employees, customers, and partners. However, some organizations are still struggling to align all facets of their organization and as a result misalignment between teams is still a likely scenario. Download this whitepaper to learn how online collaboration can help push productivity in order to allow your organization a competitive edge as a result of increased productivity and a positive return-on-investment.
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collaboration technology, customer engagement, productivity, competitive edge, return on investment, security, enterprise applications
    
Box
Published By: IBM     Published Date: Jan 06, 2015
First it was measuring employee satisfaction, then employee engagement—but what is next? Research has certainly proven that engaged employees are core to driving business outcomes, but we think there is something more. What if you could measure what matters to your business by listening first? Think about the power of understanding the needs and challenges of your customers, the market and your employees as a foundation before implementing an employee survey. Developing a survey that truly listens to the business allows for better outcomes that are tied to improving the bottom line. And it doesn’t have to stop there—it’s about developing a continuous program to help you build and maintain what is important to your business today and prepare for the change that is coming tomorrow. It’s not just about employee engagement, it’s about helping you build, maintain and improve a Smarter Workforce.
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employee engagement, smarter workforce, employee survey, employee satisfaction, it management, knowledge management, enterprise applications, data management
    
IBM
Published By: Moxie     Published Date: Feb 08, 2018
Live online chat is proving to be a successful way to fulfill consumers’ desire to connect with companies. In the Guided Economy, customers expect chat to be consistently easy and effective at answering their questions and resolving their issues. It may seem hard to provide a consistent experience because each chat engagement poses a unique question on a unique subject from a unique customer. But by focusing on how best to engage with customers via chat, this channel can become one of your most powerful sales tools.
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digital, conversions, hyperlinks, customers, mobile, chat
    
Moxie
Published By: join.me     Published Date: Jan 29, 2014
Based on a primary research eort with more than three hundred companies who are active BoldChat customers, this report takes a close look at how live chat is used and measured in support settings.
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logmein, live chat, support, support environments, customer support, customer service, customer engagement, remote support, service organizations, customer interaction service, customer relationship management, customer satisfaction, customer experience management
    
join.me
Published By: Bronto     Published Date: Mar 28, 2014
A love-infused tale of how email strategy may just save your relationships' or end them. This entertaining and informative paper explains how analyzing a small set of key metrics will provide answers to the big questions around declining engagement rates.
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bronto, matketing, email marketing, subscribers, list serve, loyalty program, customer loyalty, customer retention, social network, customer engagement, online channel, customer relationship management, customer experience management, messaging
    
Bronto
Published By: Lumension     Published Date: Feb 07, 2014
In this best practice guide, we are going to take a deep dive into a best practice process for patch and vulnerability management, developed by Lumension over thousands of customer engagements.
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lumension, agent maintenance, value and risk, patch management, microsoft’s patch tuesday, it tasks, remediation process, endpoint management and security suite, automated patch solution, lemss, agent communication, test groups, best practices, business intelligence, managing patches, vulnerability monitoring, remediation techniques, backup and recovery, business management, change management
    
Lumension
Published By: IBM     Published Date: Jan 07, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps.
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ibm, gartner, horizontal portals, magic quadrant, digital, knowledge management, enterprise applications, data management
    
IBM
Published By: IBM     Published Date: May 17, 2016
Digital business requires organizations to improve customer, employee, and partner engagement and satisfaction in the midst of an explosion of information, devices and apps. Portal offerings must step up to meet escalating demands.
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ibm, horizontal portals, magic quadrant, digital business, engagement, portal, business analytics, business intelligence, business management, customer interaction service, customer relationship management, corporate portals, customer experience management, cloud computing
    
IBM
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: salesforce.com     Published Date: May 30, 2013
At their most basic level, CRM CEC applications handle a wide range of tasks, including engaging customers and prospects across multiple channels, and handling trouble ticketing, order management, case management, advisory services, problem diagnostics and resolution, account management, and returns management.
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salesforce, crm, service cloud, cec, customer engagement, engagement center, engaging customers
    
salesforce.com
Published By: Dun & Bradstreet     Published Date: May 10, 2016
Vendors' positions in this Magic Quadrant reflect the growing demand for cloud-based customer service applications to support agents who engage with customers through multiple channels. Learn how the Lithium Platform can help develop a support community, customer engagement on the cloud, and provide multi-channel customer analytics tools.
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Dun & Bradstreet
Published By: Pega     Published Date: Sep 11, 2015
The Magic Quadrant reflects the substantial difference among software suppliers' customer support applications. Great diligence must be shown by IT leaders working on customer service projects. Weaknesses remain in providing cross-channel persistence of experience and embedded real-time analytics.
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Pega
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