advocates

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Published By: Oracle     Published Date: Feb 24, 2015
30 seconds or less. The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer experiences across the digital channels. Read on for a statistical profile of today’s distracted consumer, followed by actionable tips for effectively communicating and converting this new type of consumer.
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oracle, marketing, consumers, attention, message, distractions, communications, conversions, expectations, profile, experiences, individual, brand advocates, interactions, technology
    
Oracle
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: SocialChorus     Published Date: Oct 06, 2014
Download this step-by-step guide to filling your content gap.
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socialchorus, advocate marketing, brand content creation, content creation, advocate content, brand ambassadors, roi, brand awareness, marketing campaigns
    
SocialChorus
Published By: EMC Corporation     Published Date: May 27, 2014
Get in-depth insights from a new global survey of executives by The Economist Intelligence Unit, which confirms significant change in how organizations like yours deliver and use IT services, and advocates a blended model of internal and third-party services.
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emc, cloud computing, hybrid cloud, private cloud, cloud infrastructure, itaas, it-as-a-service, it services, cloud architecture, it management, data center
    
EMC Corporation
Published By: Oracle     Published Date: Nov 07, 2018
Bringing finance closer to the rest of the business is an enticing prospect. But enabling accountants to serve as advocates for other departments is much more than just a relocation task. This latest NetSuite guide helps finance leaders in a growing business discuss business partnering: the whys and the hows.
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Oracle
Published By: FICO     Published Date: Jun 07, 2016
As IT departments’ lists of backlogged application development projects keep growing, so does the speed of new development requests from line-of-business personnel. For many IT departments, the speed of business — the speed of requests for additional developments — can’t be met under current practices. This inability to keep pace with critical development requests, supporting timely strategy modifications, seriously impacts an enterprise’s profitability. The solution FICO advocates — one that accounts for budget constraints, legacy operational realities and quality assurance — is to empower line-of-business personnel as Citizen Developers, giving them the right set of technology assets to quickly, safely and cost effectively participate in application development.
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FICO
Published By: SocialChorus     Published Date: Oct 07, 2013
In this ebook, learn how you can leverage brand advocates to help solve your content problem - creating content that performs better and is less expensive.
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brand advocate, brand content, branded content, branding
    
SocialChorus
Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: AWS     Published Date: Jun 15, 2016
If cloud architectures were human beings, their development stage would fall squarely in the middle of adolescence. Enterprises are at an inflection point with their cloud deployments as they migrate from ad hoc projects to full-fledged, mature, integrated cloud architectures. The discussion around cloud reflects the trepidation and uncertainty that come with adolescence: Cloud advocates express excitement, whereas others voice concern about these developments.
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AWS
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected, networking
    
Oracle
Published By: Success Factors     Published Date: Jul 08, 2014
Engaging candidates must be a priority throughout the entire hiring process. Shifting organizational needs and changing business conditions keep recruiting strategies in a constant state of flux, and top candidates usually aren’t sitting on the sidelines waiting to be found. Responding rapidly and using a variety of strategies — from turning your employees into candidate advocates to creating talent communities to involving hiring managers earlier in the process — can be the difference between hiring a great candidate and missing out.
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers
    
Success Factors
Published By: Success Factors     Published Date: Jul 10, 2014
Engaging candidates must be a priority throughout the entire hiring process. Shifting organizational needs and changing business conditions keep recruiting strategies in a constant state of flux, and top candidates usually aren’t sitting on the sidelines waiting to be found. Responding rapidly and using a variety of strategies — from turning your employees into candidate advocates to creating talent communities to involving hiring managers earlier in the process — can be the difference between hiring a great candidate and missing out.
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers, human resources
    
Success Factors
Published By: Automation Anywhere     Published Date: Feb 21, 2019
The Augmented Human Enterprise is an independent academic study into the reality and future of automation and AI technologies in the workplace. The future impact of automation and AI on businesses and the people working within them is under constant debate. Advocates hail a future utopia, detractors foresee our dystopian demise. But what's the reality today? A team of academics at Goldsmiths, University of London set out to investigate the real-life impact of automation on work and found that augmented workplaces–those with collaboration between human and machines–score 33% higher on factors deemed to make a workplace more human.
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Automation Anywhere
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership, human resources
    
Castlight Health
Published By: Success Factors     Published Date: Aug 19, 2014
Engaged employees perform better, stay longer, keep customers happier, and boost company revenue. That’s why it’s critical to embed employee engagement deeply into your culture. What practical steps can you take in this direction? Start with expert advice from leading, respected sources. Download these engagement resources for real-world guidance on: How to measure engagement in your organization—and use the results
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers, human resources
    
Success Factors
Published By: SAP     Published Date: Mar 29, 2011
Discover how deploying functionality for loyalty management in SAP Customer Relationship Management helps you collect valuable data that enables you to enhance the customer experience. You can then increase customer retention and foster development of a community of customers who serve as advocates for your business.
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sap crm, loyalty program, crm processes, business intelligence, customer relationship management
    
SAP
Published By: Brainloop     Published Date: Nov 09, 2011
This paper advocates that for any document sharing application to genuinely add value, it must augment or complement the organization's existing document security infrastructure.
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brainloop, enterprise, information management, security options, technology, business, access control, authentication, internet security, security management, security policies
    
Brainloop
Published By: Zuberance     Published Date: Feb 11, 2012
Energizing your enthusiastic customers (AKA "Brand Advocates") can bring you the ultimate prize: a powerful marketing force whose recommendations drive sales. Read social marketing success stories in Hospitality, Software, Fitness, Consume
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hospitality, travel, software, consumer electronics, restaurants, word of mouth marketing, social marketing, social media roi, brand advocates, reviews, digital marketing, social media marketing, lead generation, customer acquisition, online ratings, earned media, zuberance
    
Zuberance
Published By: Success Factors     Published Date: Aug 19, 2014
With news of economic recovery reaching employees’ ears, compensation managers will have to face the challenge of creating compelling compensation solutions through proactively benchmarking, updating policies with the current state of the business, avoiding inefficient data analysis methods, visualizing reports and trends, and responding to the business
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success factors, engage candidates, hiring process, candidate advocates, recruiting strategies, talent, hiring managers, human resources
    
Success Factors
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Here’s a social story about building and rewarding brand advocates from RadioShack, a national electronics retailer.
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spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: LogMeIn     Published Date: Nov 05, 2012
When thinking about customer experience, there is no single metric that provide operators with evidence of customer satisfaction. Learn how LogMeIn advocates the use of a 3 step strategy that enables them to better tailor customers' needs.
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logmein, customer experience, customer, customer experience metrics, customer metrics, customer satisfaction, enterprise applications
    
LogMeIn
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
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socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce
    
SocialChorus
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