market strategy

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Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 30, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Jun 24, 2014
The new world order of media and advertising demands that brands experiment and search for new ways to drive consumer engagement. As marketing and media strategy becomes ever more important, brands must look for ways to optimize paid, owned and earned media. Paid media is everything that you spend advertising dollars on such as TV, radio, print, digital advertising, and sponsorships. Owned media includes your website and other “owned” assets, and earned media is defined by the social amplification and interaction you “earn” through active participation with your customers. How do you create the perfect “owned media” experience for your customers, and what is the right formula for paid media to maximize your earned media opportunity? Download now to find out!
Tags : 
spredfast, media, advertising, social media, social campaign, consumer engagement, media strategy, owned media, earned media
    
Spredfast, Inc.
Published By: Scripted     Published Date: Jun 03, 2014
We’ve put together a round-up of inspirational quotes from experts we’ve interviewed across multiple industries about how they’ve used quality content to better their business. Enjoy!
Tags : 
scripted, marketing, content marketing, content syndication, lead generation, content strategy
    
Scripted
Published By: Scripted     Published Date: Jun 03, 2014
Many businesses outsource content because they’re stretched for time. In fact, according to the Content Marketing Institute’s 2014 benchmark report, 69 percent of B2B marketers said a “lack of time” was the biggest challenge they face to date. But time isn’t the only reason why nearly 47 percent of marketers have turned to outsourcing. Here’s why the savvy ones in the business are outsourcing their content right now (and why you should be, too).
Tags : 
scripted, content marketing, content creation, lead generation, content strategy, external writing teams, marketing
    
Scripted
Published By: Ektron     Published Date: Jun 03, 2014
Learn the step-by-step process of creating an inbound website with SEO & social strategies
Tags : 
ektron, seo, social media, roi, website, marketing strategy
    
Ektron
Published By: Mass Relevance     Published Date: May 08, 2014
Learn the 3 steps to bring together your organization’s paid, owned, and earned media and see how you can excel the reputation of your brand and solidify your business as an industry leader.
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spredfast, mass relevance, media, converging, marketing strategy
    
Mass Relevance
Published By: Marketo     Published Date: May 06, 2014
Curious about how B2B enterprise content marketing has changed in the last year, or how enterprise marketers differ from their peers overall? This report from Content Marketing Institute, MarketingProfs, and Marketo covers tactics, strategies, challenges, budgets, and tools of enterprise B2B marketers in North America.
Tags : 
marketo enterprise, content marketing, marketing tactics, content strategy, enterprise marketers, b2b, marketing practices, cost effectiveness, integration, cross marketing, marketing strategy, content creation
    
Marketo
Published By: IBM     Published Date: Apr 22, 2014
CMOs and their marketing teams are squarely in the spotlight as organizations look to them to chart a course across today’s turbulent landscape. The pressure is intense, the scope of the challenge unprecedented.
Tags : 
ibm, marketing, marketing strategy, marketing performance, digital marketing, smarter commerce, profitability, customer, customer engagement
    
IBM
Published By: Act-On     Published Date: Apr 18, 2014
In this report, we demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
Tags : 
marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
Published By: Urban Airship     Published Date: Apr 17, 2014
Are you ahead or behind in mobile? How does your business compare to other brands, and to your industry? The Mobile Maturity Benchmarks Report answers these questions with a comprehensive survey of 500 mobile executives, marketers and developers across eight industries.
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urban airship, mobile, mobile marketing, app, mobile app, app platform, mobile maturity, benchmarking, mobile strategy, mobile marketing, audience segmentation
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In this October 2013 report, Forrester Research, Inc. says push notifications are the ideal tool, combining the unique benefits of mobile marketing: intimacy, immediacy and context.
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urban airship, mobile engagement, mobile marketing, push notification, mobile, mobile app, conversion rate, direct marketing strategy, mobile marketing, customer engagement
    
Urban Airship
Published By: Urban Airship     Published Date: Apr 17, 2014
In our latest Good Push Index data study (examining more than 2,400 apps and 500 million push notifications), we reveal how push messaging influences mobile app users’ behavior, measuring both engagement and retention over a six-month period.
Tags : 
urban airship, gpi, good push index, mobile marketing, mobile, mobile app, push notifications, customer engagement, smartphone, app engagement, mobile strategy, smart phones
    
Urban Airship
Published By: Adobe     Published Date: Apr 17, 2014
Download the Forrester 2014 Mobile Trends report to discover the trends that are transforming business as we know it—and the strategies you need to gain a competitive edge. You’ll learn about the mobile innovations that will shape 2014, and the overhyped fads that are likely to fizzle.
Tags : 
adobe, mobile marketing, mobile trends, mobile analytics, customer exngagement, employee processes, mobile strategy
    
Adobe
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to achieve the desired social media success for your organization and see how social programs can improve the success of your company.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn the importance of creating a social media presence for your brand and see how you can leverage your networks in order to properly identify your specific audience in order to target their wants and needs.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly evaluate your Social Relationship Platform and see if there is something that you could be doing better to increase your social media presence.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: Spredfast, Inc.     Published Date: Apr 04, 2014
Learn how to properly structure your social program for success in order for your organization to effectively use social media to bolster your brand.
Tags : 
spredfast, marketing, social strategy, media strategy, social network, consumer behaviors
    
Spredfast, Inc.
Published By: SocialChorus     Published Date: Mar 28, 2014
Employee advocates are your brand’s best resource to expand existing marketing programs. In fact, content shared by employees on social networks receives 8x the engagement of content on a brand’s own channel. By powering employees to experience, create and share authentic content, brands can increase social engagement, reach new customers, and drive more web traffic. Hear DeShelia Spann, Digital Marketing Strategist at Eaton, share how Eaton is mobilizing their employees to promote marketing initiatives and share brand content.
Tags : 
socialchorus, employee advocate channel, marketing, branding, marketing strategy, marketing programs, social networking, social engagement, customer engagement, content syndication, employee advocacy, social workforce
    
SocialChorus
Published By: Progress Software     Published Date: Mar 21, 2014
SaaS is one of the hottest trends in the enterprise application market, but it remains unchartered territory for many software businesses. This eBook discusses some of the most important issues with SaaS that need to be addressed, including pricing your SaaS application, compensating your sales team and exporting your SaaS applications into new and emerging markets.
Tags : 
progress software, saas, saas application, saas providers, saas pricing, market development, saas strategy, enterprise applications
    
Progress Software
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
Tags : 
adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics, data protection, contact management, information management, project management, software compliance
    
Adobe
Published By: Spredfast, Inc.     Published Date: Mar 04, 2014
Are you ready to make the most of your social strategy and build lasting relationships?
Tags : 
spredfast, viral video, online video, marketing, social strategy
    
Spredfast, Inc.
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