market strategy

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Published By: MuleSoft     Published Date: Apr 15, 2019
The future of financial services is under pressure from profound digital disruption. Across the globe, there are forces, both regulatory and customer-led, that open up the market to new entrants and disrupt what customers are buying — and how. The advent of Open Banking is one major influence, with Open APIs paving the way for third-party developers to build applications and services independently. This whitepaper outlines the challenges facing financial services firms and how a new approach to enterprise integration — API-led connectivity — can help banks and financial services firms not only survive, but thrive in an increasingly competitive future. Download this whitepaper to learn: What financial services firms should do about Open Banking, based on the experiences of the impact of PSD2 in Europe How an API strategy could define the future of financial services How a global bank successfully completed a digital transformation initiative
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MuleSoft
Published By: Salsify     Published Date: Mar 15, 2019
Read this case study to learn how the makers of Duck® Tape leverage product experience management to increase efficiency and grow market share. “You need to both be able to create, generate, and optimize great content, and then deliver it to your customers in an efficient and effective way. And that's what I feel like Salsify has done for us - it’s given us that simple point of truth, the ability to manage and measure it, optimize it, and iterate.” - Scott Sommers, Director of Ecommerce Strategy With a wide range of globally recognized brands like Duck®, FrogTape® and Shurtape® brands, ShurTech needed to develop a more streamlined approach to the ecommerce presence that empowered his team to continually optimize and deliver impactful content to key retail channels like Amazon, Walmart and Essendant. Learn more about the step-by-step approach the ShurTech team took to: Build and maintain a centralized, consistent and accessible source of production information to arm all divisions
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Salsify
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Oracle     Published Date: Mar 01, 2019
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level. Watch the webinar.
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Oracle
Published By: HSBC     Published Date: Feb 27, 2019
So, you want to take your company global? For many organizations, forward growth means international expansion. While you may recognize the need for this growth, making it happen is another matter. In order to expand into new markets, you’ll need to identify your growth strategy, navigate unclear rules and regulations, understand cultural differences, and so much more. There are many complex considerations when growing your business globally – many of which you didn’t need to address in order to grow domestically. ____ The materials contained in this website are not intended for audiences located outside of the United States. This site does not intend to collect personal information about persons located outside the US and no marketing or services are directed at individuals located in the European Union. Content is Sponsored by HSBC
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HSBC
Published By: Equinix APAC     Published Date: Feb 26, 2019
Interconnection is the fabric enabling the Hybrid Multicloud future of IT In this webinar, experts from IDC and Equinix share insights on how interconnection is transforming digital connectivity across Asia Pacific. You will learn how organizations can scale their business securely, expand across borders and how market leaders are rethinking and reshaping their digital and cloud strategy.
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Equinix APAC
Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
Published By: Marketo     Published Date: Feb 11, 2019
Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t
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Marketo
Published By: Moxie     Published Date: Feb 06, 2019
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles. After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
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customer engagement, customer experience, customer service
    
Moxie
Published By: Workday     Published Date: Feb 01, 2019
"Digital transformation is your organisation’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
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workday, workforce technology, digital strategy
    
Workday
Published By: Hewlett Packard Enterprise     Published Date: Jan 31, 2019
With the maturing of the all-flash array (AFA) market, the established market leaders in this space are turning their attention to other ways to differentiate themselves from their competition besides just product functionality. Consciously designing and driving a better customer experience (CX) is a strategy being pursued by many of these vendors.This white paper defines cloud-based predictive analytics and discusses evolving storage requirements that are driving their use and takes a look at how these platforms are being used to drive incremental value for public sector organizations in the areas of performance, availability, management, recovery, and information technology (IT) infrastructure planning.
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Hewlett Packard Enterprise
Published By: Cloud Blue     Published Date: Jan 29, 2019
A successful go-to-market (GTM) strategy is critical to succeed in the digital economy. Learn what goes into the three stages required to build, implement and launch a successful XaaS GTM plan--and how much faster you'll get there partnering with CloudBlue.
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Cloud Blue
Published By: Visier     Published Date: Jan 25, 2019
John Schwarz founded Visier to address what he saw as the major failing of business intelligence and big data analytics. He had a front row seat in this market while leading Business Objects, the largest global business intelligence provider (acquired by SAP). John and co-founder Ryan Wong’s vision was to completely reinvent the approach to analytics, providing instant and complete, domain-specific applications to business leaders, answering their important strategic questions and leading them to adopt best management practices. Their applied business analytics project is working. Today, more than a hundred blue chip companies have selected Visier as their people strategy platform and are achieving incredible results. And that’s just the beginning.
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Visier
Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"With millions of sellers and billions of products to compete with on marketplaces, it’s easy to get buried in data every day — and still feel behind. And this is now true across almost all product verticals, as more and more niche categories become intense competitive battlegrounds. Shoppers know they have multiple options for purchasing the same item, and it’s no longer your product descriptions and images alone that capture attention. If you want to consistently rise to the top of results, a structured pricing strategy is a must. In this eBook, you’ll learn: - Complications of marketplace pricing - Benefits of strategic pricing - Pricing best practices - And more"
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ChannelAdvisor
Published By: ChannelAdvisor     Published Date: Jan 17, 2019
"Whether you call yourself a company, brand, brand manufacturer, manufacturer, wholesaler, branded manufacturer or one of the other myriad of categorizations out there, there’s never been a better time to focus on direct-to-consumer (D2C) marketplaces as part of your go-to market strategy. Some 60% of consumers are already visiting your website instead of your retailers’ sites, and more than half will opt to buy directly from brand manufacturers when given the option. After years of relying on marketplaces to handle so many mission-critical activities, it can be challenging to build a successful D2C model that thoroughly addresses them all. This process will require a new way of thinking for you, a cultural shift for your employees and a lot of logistics for everyone involved. But how can you know when it’s time to start selling on e-commerce marketplaces? While the benefits of transitioning to a D2C marketplace model are undeniable, it also requires a significant investment of time
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ChannelAdvisor
Published By: Engagio     Published Date: Jan 14, 2019
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
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Engagio
Published By: Red Hat     Published Date: Jan 07, 2019
Agile integration — combining integration technologies, Agile delivery techniques, and cloud-native platforms to improve speed and security of software delivery — is a critical foundation for successful digital transformation. The pace of digital innovation and disruption continues to accelerate, driving the need for faster change to business models, processes, and applications. Firms that can quickly reconfigure and reconnect old and new applications have the advantage, and those with slow integration processes are at serious risk of losing customers. An Agile combination of integration and custom development is needed to meet the customer’s expectations and avoid losing market share to competitors that do put the customer first.1 For this study, we assessed the differences between successful and less successful Agile integration and app delivery strategies, why some firms can change their business faster, and what makes one integration strategy better than another.
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Red Hat
Published By: Cisco     Published Date: Jan 03, 2019
This IDC study represents the vendor assessment model called the IDC MarketScape. This research is a quantitative and qualitative assessment of the characteristics that explain a vendor's chances for present and future success worldwide. This study assesses the capability and business strategy of 12 global enterprise videoconferencing vendors. This evaluation is based on a comprehensive framework and a set of parameters expected to be most conducive to success in providing enterprise videoconferencing solutions, for both the short term and the long term.
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Cisco
Published By: Oracle     Published Date: Dec 21, 2018
Join Oracle’s CX and Marketing Strategy Director, Wendy Hogan, and Senior Vice President Oracle Marketing, Shashi Seth, as they tell how AI, machine learning and data science can engage customers, automate tasks and build ROI. Reaching the right customers on the right channel at the right time, brings rewards for CMOs who embrace these innovations, including engaged customers and increased ROI. Be inspired by the new-generation AI, machine learning and data science and take your marketing to the next level.
Tags : 
    
Oracle
Published By: Emarsys     Published Date: Dec 20, 2018
Omnichannel is not just another buzzword to ignore. It’s a marketing objective, and if you don’t have a strategy in place, you’re already behind the curve; not only is it important, it also takes time. There is no omnichannel switch to throw, no simple button to push. A sound omnichannel approach must be built step-by-step, and for many companies it all starts with email.
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Emarsys
Published By: Engagio     Published Date: Dec 18, 2018
B2B demand generation has almost completely re-invented itself over the last decade. The collision of inbound, content marketing, lead nurturing, marketing automation, analytics, email, search, social media and native advertising has transformed the discipline from a dark art to an increasingly data-driven science. But there’s a problem. When it comes to helping to land and expand these major deals, today’s marketing teams are seriously handicapped. The Clear & Complete Guide to Account Based Marketing (ABM) is your guide to solving this problem. It will take you, step-by-step, through this fast-emerging discipline, showing you how to align your sales and marketing team around a strategy that’s optimized for the biggest, most important deals.
Tags : 
    
Engagio
Published By: Workday APAC     Published Date: Dec 18, 2018
"Digital transformation is your organization’s chance to disrupt competition, break into new markets, and stay relevant for the long-term. Read this report to learn how CIOs can successfully drive digital strategy. "
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Workday APAC
Published By: SEMrush     Published Date: Nov 30, 2018
The end of 2017 provides an opportunity to identify strong and weak points of your current activities as well as determine necessary changes in the strategy of your online store. The increasingly competitive world of e-commerce challenges companies and makes them adjust their marketing strategy to an ever changing market. So how does your online business compare with other businesses in your industry?
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 30, 2018
No matter how many “common rules” and “universal laws” of SEO have been invented over the years, certain tasks require a unique approach. At SEMrush, we use your feedback as the main source of insights and ideas for our future tools. We thoroughly analyse our customers’ workflow so that the tools we build are of maximum value to their users.
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
Published By: SEMrush     Published Date: Nov 29, 2018
In highly competitive environments like the modern marketplace, obtaining accurate and timely data can make real the difference between keeping tabs on, getting ahead of, or being left behind the competition. Download now to learn more!
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seo, semrush, e-commerce, market analysis, strategy
    
SEMrush
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