engagement

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Published By: Automation Anywhere APAC     Published Date: Apr 18, 2019
Eli Lilly Japan has numerous large and valuable brands, including Humalog and Trulicity. When launching new products, Eli Lilly wants customer—health care providers (HCP) and patients—to have the best possible experiences. This means delivering products that go “beyond the pill.” By embedding its drugs into holistic offerings while leveraging digital channels, real-world evidence, Artificial Intelligence (AI), and automation, Eli Lilly Japan aims to transform customer engagement, leading to competitive advantage and improved patients’ health outcomes.
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Automation Anywhere APAC
Published By: MuleSoft     Published Date: Apr 15, 2019
eCommerce offers consumers new ways to interact with traditional retailers, resulting in changed consumer preferences – 63% of customers today would switch brands for a better connected experience, and 75% want personalized offers based on purchase history. Traditional retailers need to consider how to build a new digital retail platform strategy within their business models to engage with consumers and help maintain their competitive edge. Read this whitepaper to learn: A 4-step strategy for retailers to build a retail digital platform strategy with APIs. The role APIs can play in optimizing consumer journey personalization and creating new revenue channels. How a leading fast food company created a unified consumer experience by adopting a platform-based business model.
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MuleSoft
Published By: MuleSoft     Published Date: Apr 15, 2019
Life sciences companies are facing increasing pressure to provide new products to market faster than ever before while adhering to the growing number of safety and regulatory needs. Pfizer, one of the world's largest pharmaceutical companies, is transforming its business with an application network that enables the scale and speed necessary to compete in the digital economy. Read this whitepaper to learn: How Pfizer achieved a 69% decrease in IT project delivery costs with API-led connectivity. How Pfizer’s application network enabled omnichannel physician engagement and secure clinical data sharing. How Pfizer’s Center for Enablement (C4E) unlocked speed and agility through API reuse across the enterprise.
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MuleSoft
Published By: Zoovu Limited     Published Date: Apr 12, 2019
Customer Engagement is a huge area of interest today, and a subject that countless marketers are talking about. One thing above all is clear: the Engagement Economy provides incredible opportunity for brands. Those organizations that are willing to provide value and put the customer first will rise above the rest. To conclude, we highlight some of the key areas you should focus on: Create an effortless experience —understand customers, and use this knowledge to deliver the right level of personalized service every time. Make it easy to engage —offer a range of ways for customers to contact your organization to provide flexibility and meet the demands of a diverse customer base. Go the extra mile —creating memorable experiences can pay off and be rewarded by brand champions telling friends and family, engaging on social media and writing positive reviews.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, brands, customer experience, customer journey, conversion, engagement, machine learning, personalization, recommendation, conversational marketing, retail.
    
Zoovu Limited
Published By: Workday APAC     Published Date: Apr 11, 2019
How do some of the world’s biggest organizations transform their global HR operations? The five companies profiled in this eBook made their HR transformation journeys in very different ways, but they all arrived at the same destination—a single system that streamlines processes and boosts engagement across the entire organization. Read now to get their stories.
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Workday APAC
Published By: Intel     Published Date: Apr 09, 2019
Retailers, along with many other vertical industries, seek to take advantage of the benefits of the Internet of Things (IoT) to improve customer experience management. However, quickly analyzing relevant data to inform decision-making and respond e?ectively to rapidly changing customer behaviors is challenging. The CEMOSoft* platform is designed to create opportunities, while addressing shifting demographics and an evolving IoT landscape. It o?ers a mobile customer engagement experience that can be dynamically modified on the ?y, along with the increased security and intelligence of an Intel® architecture based IoT gateway and Windows® 10 IoT Core. The result is an a?ordable, ?exible, scalable platform that brings ongoing customer insight to many aspects of daily operations
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Intel
Published By: Group M_IBM Q2'19     Published Date: Mar 29, 2019
Banking engagement is about to come full circle. Over the past few decades, banks have pushed customers to digital and self-service channels, with significant consequences. As customers take their transactions from the branches to the digital channels, banking has become less and less personal. Will this trend continue? To predict the future let’s first review how we got here.
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Group M_IBM Q2'19
Published By: Larsen & Toubro Infotech(LTI)     Published Date: Mar 20, 2019
Know how LTI leveraged SAP SuccessFactors to simplify the employee lifecycle process and enabled rapid move to an intelligent enterprise. A globally-integrated Cloud-based HR Platform for 27000+ users across 30 countries aided higher employee engagement and talent management. Download Complete Case Study.
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Larsen & Toubro Infotech(LTI)
Published By: Zoovu Limited     Published Date: Mar 20, 2019
Health and beauty products have always been personal and emotional purchases. More than in any other sector, consumers want products to reflect their individuality and expect them to be tailored to their ever-changing preferences, as well as their appearance and personal goals.
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customer engagement, digital engagement, guided selling, e-commerce, engagement economy, digital commerce, digital marketing, conversion, sales, growth, health, beauty, brands, customer experience, customer journey, conversion, engagement, product finder, machine learning, personalization
    
Zoovu Limited
Published By: Group M_IBM Q119     Published Date: Mar 13, 2019
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Group M_IBM Q119
Published By: IBM APAC     Published Date: Mar 06, 2019
The 2019 IBM X-Force Threat Intelligence Index looks back at the threats, tactics, and trends that emerged in 2018 based on insights from IBM X-Force Security Research Team. Deriving data and insights from security clients, incident response services and penetration testing engagements, the IBM X-Force Threat Intelligence Index 2019 report outlines the most prominent threats and provides key insights into various industries, attack tactics, and major vulnerabilities that emerged during the year.
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IBM APAC
Published By: Gameffective     Published Date: Feb 26, 2019
How to drive employee motivation and learning with gamification and feedback Digital engagement provides an exciting new way of breaking away from old paradigms to generate motivation, proficiency and engagement. In this white paper we will: * Provide ways to rethink call center agent motivation by using techniques like feedback, competition, adaptive learning and goals. * Take a look at what digital motivation looks like in the contact center from the point of view of a call center agent and his manager Using gamification can do much more than drive quality and performance. It also provides agents with much needed engagement, transparency, feedback and optimal use of best practices training.
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Gameffective
Published By: Gameffective     Published Date: Feb 26, 2019
We all know that employee engagement is important. Employees that are aligned with their goals, aware of their performance gaps, and motivated to improve, perform better. It’s stating the obvious. The big question is how to get there, and whether technology can help us do this at scale. This is where most digital motivation initiatives hit a wall. A new breed of next generation performance and feedback systems are attempting to do just that: creating and maintaining a continuous personalized conversation between employees and managers with regards to performance, development and goals. In online marketing, personalizing messages and promotional activities has been possible for some time. It is called “Marketing Automation”. Hubspot, one of the pioneers in this field, defines it thus: “software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of
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Gameffective
Published By: Group M_IBM Q119     Published Date: Feb 22, 2019
Society simply must change the way it serves its most vulnerable members. Service delivery models are outdated and constrained by budgets, organizational structures and legislation. Citizens aren’t getting what they need to become more self-sufficient and recover from hard times or significant events such as disasters. Government isn’t keeping up with the demand generated by the complex times we live in and agencies are stressed to the breaking point by current service expectations. Something different must be done to generate better outcomes. This action requires better engagement between government and citizens which can lead to more self-reliant individuals and lower demands and costs on government. In California, one county is tackling this challenge head on and has found a better way to serve their citizens.
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Group M_IBM Q119
Published By: Smarp     Published Date: Feb 22, 2019
Employee Advocacy relies on individual expertise on social media to support companies’ and individuals’ branding needs. All of this is done through content, accessible to all those who are part of the Employee Advocacy program. How exactly do Employee Advocacy and content marketing go together? There are four aspects that make Employee Advocacy highly relevant to content marketing efforts. 1. Alignment around a shared content strategy 2. Measuring Results 3. Boosting contents reach and engagement 4. Trust and authenticity
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content marketing, employee advocacy, social media, content visibility, brand visibility
    
Smarp
Published By: Smarp     Published Date: Feb 22, 2019
By definition employee advocacy is the promotion of a company’s messages by its employees. Today, employee advocacy happens increasingly online, social media being the main medium for brand ambassadors. Employees have extensive networks of friends, followers, and connections on social media, and nowadays they can be reached and influenced with a click of a button. When empowered to act as brand ambassadors on social media, employees can share valuable content to their networks and build their professional brand all while increasing the company’s reach and credibility by generating meaningful conversations about the business.
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employee advocacy, employee engagement, social media, social media visibility
    
Smarp
Published By: Smarp     Published Date: Feb 22, 2019
As workplaces become more and more digital, diverse and scattered, internal communications are facing challenges at an accelerating speed. The emergence of digital services has brought us new ways to communicate and measure the success of our communications, and the importance of social media and internal platforms has altered the way we communicate with each other. In 2025, it is estimated 75 percent of the workforce will be comprised of millennials*. We are seeing a new, tech-savvy generation to take over the workplaces, and ensuring internal communications tackles the challenges of cross-generational workplaces. Effective communication correlates with high employee engagement, and companies who invest in communications are companies who understand the importance of an engaged workforce. Organizations with effective change and communication are 3.5 times more likely to significantly outperform their peers**. With significant changes occurring in workplaces and trough that, in intern
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internal communication, employee engagement, enterprise communication
    
Smarp
Published By: OC Tanner     Published Date: Feb 21, 2019
In 2017, the O.C. Tanner Institute released a Culture Framework to help organizations measure and improve workplace culture. The origins of this framework come from a simple, yet powerful reorientation in our thinking. For too long, HR leaders have been asking, “What can we do to drive engagement?” A much better question is, “What can
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OC Tanner
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
At IBM Watson Marketing, we believe deeply in this practice and have dedicated a large effort to provide some of this critical data to marketers. The newest IBM Watson Marketing annual report of marketing benchmarks is bigger and better than ever with mobile marketing metrics data in addition to email marketing metrics. This year’s report includes traditional benchmark metrics such as email marketing open, click-through and unsubscribe rates, as well as email client and device data and engagement/read rates. New this year to the report are delivery and message frequency metrics for SMS and open and clickthrough rates for mobile push messages.
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Group M_IBM Q119
Published By: Genesys     Published Date: Feb 12, 2019
Vos clients sont passés à l’heure du tout connecté. Ne manquez pas le coche. Conquérir de nouveaux clients tout en préservant la qualité de vos relations existantes demande un temps et une énergie considérables. Quand un client souhaite vous contacter, êtes-vous capable daller à sa rencontre sur le canal de son choix ? Dans un monde qui se digitalise, les entreprises doivent pouvoir communiquer avec le client où et quand bon lui semble : du téléphone aux réseaux sociaux, en passant par les SMS et le chat en ligne. Dans cet eBook, vous découvrirez : Comment aller à la rencontre du client dans un monde ultra-connecté Comment faciliter et augmenter lefficacité de vos opérations dengagement client Pourquoi migrer vers une solution de centre de contacts tout-en-un dans le cloud
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Avant d’appeler votre centre de contacts, la plupart des clients actuels auront déjà ou seront en train de visiter votre site web. Et pour eux, l’agent d’assistance devra le savoir au moment de prendre l’appel et ainsi leur offrir une expérience personnalisée. En d’autres termes, l’agent devra disposer d’un historique complet de leurs interactions. Or, de nombreuses entreprises peinent à relier tous ces points de contact. De fait, elles se retrouvent incapables d’offrir une expérience homogène sur tous les canaux, possible uniquement lorsque les agents disposent d’une visibilité complète sur les parcours des clients. Posez-vous deux questions. Votre infrastructure est-elle assez flexible pour prendre en charge de nouveaux canaux d’engagement client ? Intégrez-vous facilement de nouveaux canaux (vidéo, réseaux sociaux, SMS) à cette infrastructure ? Cet eBook explique comment résoudre ces problématiques et poser les bases d’une infrastructure capable de relever les défis de demain
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Successfully implementing and managing a comprehensive suite of customer experience technologies is essential for global businesses seeking to sustain high levels of customer experience and brand value. However, knowing how to temper the instinct to throw technology solutions at efficiency problems is what distinguishes global customer experience leaders from the rest. New technologies must be balanced with appropriate investment in human resources. This is the central finding of a global survey of over 550 senior executives conducted by MIT Technology Review to examine the pressures that shape their customer experience processes and the tools and strategies they employ to mitigate those challenges and continuously improve customer engagement. Read the report to get a detailed look at: The strategies that differentiates an Iconic firm from other businesses How strategies vary across regions based on maturity and customer expectations Future innovation management and technology adopt
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
Abbiamo chiesto a una serie di analisti e figure di riferimento del settore di indicarci quali saranno secondo loro le tendenze chiave relative all’engagement del cliente a partire dal 2017. Da tecnologie all’avanguardia come l’IoT e i Bot fino a nuove interpretazioni di idee del passato, i temi caldi indicati hanno fatto emergere cinque trend fondamentali destinati a ridefinire il futuro della Customer Experience. In questo ebook, scoprirai: I cinque trend che avranno il maggiore impatto sulla Customer Experience Come usare il machine learning per identificare tendenze e modelli utili a offrire un’eccezionale Customer Experience di nuova generazione Come avere un contact center all’avanguardia e adattarlo alle esigenze in rapida evoluzione dei clienti
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Genesys
Published By: Genesys     Published Date: Feb 12, 2019
I tuoi clienti sono ultra connessi. Fai in modo di esserlo anche tu. Trovare nuovi clienti e mantenere relazioni con quelli esistenti è un’attività impegnativa che porta via tempo. Quando i tuoi clienti sono pronti a interagire, li incontri proprio lì dove si trovano? In un mondo dai contorni sempre più digitali è fondamentale per tutte le aziende essere in grado di comunicare quando e dovunque il cliente desideri, che si tratti di una chiamata telefonica, SMS, chat online o social media. Scarica subito questo eBook per scoprire: Come coinvolgere e interagire con i tuoi clienti in un mondo ultra-connesso Come rendere semplici ed efficienti le tue attività di engagement del cliente Perché è arrivato il momento di adottare una soluzione di cloud contact center all-in-one
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Genesys
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