customer loyalty programs

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Published By: Akamai Technologies     Published Date: Jul 02, 2019
Loyalty and rewards programs are powerful tools for brands to boost member engagement, acquisition, and retention. Learn why leading brands are turning to modern customer identity and access management (CIAM) solutions to scale their loyalty programs, improve user experience, and maximize ROI. In this paper, we identify the challenges associated with transforming, expanding, and scaling customer loyalty and rewards programs and related membership initiatives, and present solutions based on real-world case studies from four industries. We explore the requirements for an enterprise-grade CIAM solution and address related issues such as build vs. buy and CIAM vs. IAM. By examining four diverse case studies — and the resulting identity management solutions that were implemented by the respective companies — this paper provides valuable insight for any enterprise wishing to expand or uplift its customer loyalty program to meet membership needs in the age of the consumer.
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Akamai Technologies
Published By: Rackspace     Published Date: Apr 02, 2019
Traditional retailers seeking to digitalize their brand connections to customers, do so with Eagle Eye AIR, a SaaS platform for creating intelligent, real-time digital and mobile solutions for promotions, loyalty programs, rewards and more. With rapid business growth, the volumes of transactions processed per second are constantly being rewritten – yet, its customers’ transactional throughput keeps running smoothly – which is all thanks to the successful migration of its dedicated infrastructure to Google Cloud Platform (GCP). Being a longstanding customer of Rackspace, Eagle Eye trusted the Rackspace Managed Services team in providing expert guidance for every stage of its migration project – which is part of a bigger exercise to transform its technical capabilities.
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Rackspace
Published By: Qualtrics     Published Date: Oct 02, 2018
Customer journey mapping is a major component of any customer experience program. Of course, a key part of mapping the customer experience includes identifying key moments of truth or moments of consumer brand interaction that shape brand perception and loyalty. In the digital age, many key moments of truth for your customers are happening online. This means that more and more of your consumers, brand perceptions and attitudes will be based on purely digital interactions (in-app, website, wearable tech, etc.). This has made understanding your customers’ digital interactions an essential part of any customer experience program. “It has been said that VOC programs without a web presence engage only 2% to 10% of those who interact with their website” (marketing sherpa). As we move into the future, this trend will continue. We know that mobile is an inherent part of today’s digital experience. Global mobile and tablet internet usage just exceeded desktop use for the first time (GS StatCoun
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Qualtrics
Published By: Epicor     Published Date: Sep 21, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicoreagle, benefits of retail pos
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos
    
Epicor
Published By: Epicor     Published Date: Sep 20, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos
    
Epicor
Published By: Epicor     Published Date: Aug 22, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs Download the eBook and take advantage of the years of experience Epicor has providing technology for retailers and understanding their needs.
Tags : 
retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor eagle, benefits of retail pos
    
Epicor
Published By: Epicor     Published Date: Aug 10, 2018
In the world of retail, the only returns you want are returns on your business investments. With Epicor Eagle N Series, you get precisely that—a tool that is engineered to go the distance, hit revenue and profit targets, keep customers coming back, and deliver great returns on your technology investment. The latest technology advances, and higher customer expectations, make it critical to have a solution in place meets your business goals and your customer’s needs. This eBook details seven way you can make your Point of Sale system deliver growth and profits including-- • Easy-to-use inventory management tools • Ability to streamline and simplify everyday processes • Keep customers coming back with customized loyalty programs • Get the advantage in-the-aisles with check-out and support through your mobile device This eBook includes comments from Epicor customers that are using the tools Eagle provides to reduce inventory costs, increase margins, and drive customer loyalty.
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retail store software, retail sales software, retail saas, p o s, point of sale, epicor eagle, benefits of epicor
    
Epicor
Published By: Epson     Published Date: May 14, 2018
Consumers worldwide continue to adopt and use technology in their shopping experience. Faced with rising customer expectations and increasing competitive pressures, retailers now are prioritizing in-store innovation. Many retailers have adopted multichannel implementations, in which mobile, web, and in-store shopping are enabled but not delivered consistently to the customer. The next step in this evolution is an omnichannel strategy, now being deployed by some retailers, which presents a consistent shopping experience across mobile, web, and in-store channels. Omnichannel also enables retailers to integrate back-end infrastructure technologies (e.g., servers, databases, etc.) and cloud-based services (e.g., loyalty programs, personalized recommendations, inventory management, etc.) to improve many aspects of store and enterprise operations. An omnichannel strategy relies on several core and supporting technologies. The key factors in evaluating any omnichannel-enabling solution includ
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Epson
Published By: Oracle     Published Date: Apr 30, 2018
In today’s booming world of dining the competition for loyalty is fierce. In just one city block you might find half a dozen artisan coffee shops, independent diners and high-end restaurants all jostling for customers. Consequently it’s no surprise to find that customer loyalty programs sit at the heart of so many eateries’ business strategies. For cafés, diners and restaurants, repeat business is an imperative. One-off bookings are great, but it’s the regulars who sustain business. Frequent visitor stamps, booking priority, a free glass of wine, invites to one-off events – all these strategies keep customers coming back for more. But how hard are these programs really working for businesses?
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restaurants, hospitality, business, customers, strategy
    
Oracle
Published By: CrowdTwist     Published Date: Jan 09, 2018
2017 loyalty trends highlight a strong focus on meeting customer expectations with exceptional customer experiences. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend and get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a brand. Smart marketers are capturing and leveraging loyalty data to understand their customers better and market effectively to them. Download this e-book to learn more about the current trends shaping loyalty programs today.
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CrowdTwist
Published By: CrowdTwist     Published Date: Nov 28, 2017
In today’s competitive retail environment, it’s not enough to simply meet customer expectations. Brands must exceed them with exceptional customer experiences that make customers feel heard, valued, and devoted to the brand. Brands across industries are embracing engagement-based loyalty programs because they deliver emotionally resonant experiences that go far beyond discounts. Omnichannel loyalty programs deliver rich, nuanced customer data about customers’ profiles, behaviors and needs, so that brands can deliver them more relevant experiences.
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CrowdTwist
Published By: Bronto     Published Date: May 18, 2017
The buyer’s journey is constantly evolving, and it can be difficult to keep up with the ever-changing expectations of the consumer. With so many potential touch points between new website user and returning customer, it’s essential that your business be prepared every step of the way. The tools are there to help you – set them up now to start recovering that lost revenue with relevant personalized marketing. From browsing to carting to checkout to post-purchase, optimizing your business at every stage of the journey is critical to increasing your conversion rates, and ultimately, your profitability. If the path is too difficult to navigate or not relevant to consumers, you’ll quickly lose shoppers and find it nearly impossible to develop loyal fans of your brand. Get to know your customers, help them feel comfortable and confident about buying from you and do your best to earn a coveted spot as one of their favorite go-to shopping destinations.
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bronto, checkout optimization, sales management, security optimization, customer service, loyalty programs, promotions
    
Bronto
Published By: CrowdTwist     Published Date: Jan 18, 2017
In this Q&A, you will learn: - The importance customer data plays in loyalty programs - Why engagement is a critical element in loyalty strategies today - What an omnichannel approach means for most brands - How technology will be a driving force for loyalty and other marketing initiatives - And much more!
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CrowdTwist
Published By: IBM     Published Date: Oct 21, 2016
Between the Internet of Things, customer experience and loyalty programs, social network monitoring, connected enterprise systems and other information sources, today's organizations have access to more data than they ever had before-and frankly, more than they may know what to do with. The challenge is to not just understand that data, but actualize it and use it to recognize real business value. This ebook will walk you through a sample scenario with Albert, a data scientist who wants to put text analytics to work by using the Word2vec algorithm and other data science tools.
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ibm, analytics, aps, aps data, open data science, data science, word2vec, enterprise applications
    
IBM
Published By: CrowdTwist     Published Date: Sep 07, 2016
Explore 45 loyalty marketing ideas that will keep customers connected to and engaged with your brand beyond transactions.
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crowdtwist, loyalty, loyalty marketing, marketing, customer engagement, loyalty programs
    
CrowdTwist
Published By: CrowdTwist     Published Date: Jun 06, 2016
Loyalty is in the midst of positive momentum. Brands are increasingly realizing the value loyalty programs offer to boost their bottom line and strengthen customer relationships. While many are successful, there is still work to be done to achieve sophistication. This report provides a deep dive look into the loyalty landscape, the role of multichannel loyalty programs in driving success, and a glimpse at what the future holds for the industry.
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crowdtwist, multichannel loyalty pograms, customer relationships, loyalty programs
    
CrowdTwist
Published By: CrowdTwist     Published Date: Mar 16, 2016
Acquiring customers to join loyalty programs requires that brands offer amazing incentives and get creative with their marketing efforts. This e-book offers 25 strategies to help companies grow their loyalty program memberships.
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multi channels, loyalty, acquisition, branding, consumers, strategy, knowledge management
    
CrowdTwist
Published By: Oracle     Published Date: Mar 08, 2016
While retailers scramble to manage the impact of omnichannel on their operations, the way they communicate with customers, and the methods they use to promote their products and reward loyal shoppers, many have neglected to consider what will likely be the most profound change of all: the overall impact of omnichannel data transparency. Omnichannel is destined to transform every aspect of the retail industry, including the store—its design and layout, the inclusion of mobile pointof- sale and clienteling systems, the impact of transparent inventory and what that means for fulfillment, a single view of the customer and its implications for loyalty programs, and even the physical location of stores. Retailers must stay ahead of the omnichannel curve if they expect to remain competitive in the race for customers in a commerce anywhere world, and that contest begins at the brick-and-mortar store.
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Oracle
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
Every day, people are showing up to work for your channel partners. Some of those people are disengaged, which can have a significant impact on your ultimate success as a manufacturer or franchisor. Engaged channel employees deliver better customer experiences, stay longer with their employer and are more willing to talk their employer up as a great place to work. You’ve worked hard to develop outstanding products and services that are being distributed through your channel. Don’t let disengaged employees put your brand at risk. Download our article to learn how to drive and sustain engagement among your channel employees.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
As a manufacturer, your uncontrolled distribution channel has a lot of places to focus their attention. So how do you break through the clutter? Reward and recognition programs have long been used to engage channel partners and align their activities with manufacturers’ goals. Applying behavioral economics to your program design will drive extra focus and effort. Learn ten best practices to follow when designing your next channel reward and recognition program.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: BI WORLDWIDE     Published Date: Dec 22, 2014
The current loyalty program environment is challenging but rife with opportunity. Many poorly designed programs are driving loyalty fatigue and mercenary loyalty. However, there are more loyalty memberships than ever before and those companies that are successful in driving engagement and true loyalty are experiencing significant returns. The programs that “get it right” and earn genuine loyalty don’t just repurpose an old tactical model or copy the competition – they are unique and create or reinforce differentiation in the marketplace. Learn how to design a loyalty program that focuses on the entire lifecycle of a customer.
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customer loyalty, loyalty program, customer engagement, brand loyalty, brand advocacy, channel engagement, channel incentives, channel loyalty
    
BI WORLDWIDE
Published By: Aimia     Published Date: May 09, 2014
Learn about the best practices for retaining customer loyalty and see what measures your organization should take to strategically improve of customer loyalty programs.
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aimia, customer loyalty, customer loyalty programs, marketing, branding, customer engagement, customer interaction
    
Aimia
Published By: Neolane, Inc.     Published Date: Sep 17, 2010
With more than three decades in the hotel marketplace, Grupo Posadas operates more than 104 hotels and 19,042 rooms in 50 beach and city destinations in Mexico, Brazil, Argentina and Chile. It's brands include AQUA, Fiesta Americana Grand, Fiesta Americana, Lat 19°, Caesar Park and Caesar Business, making Posadas the leading Mexican hotel operator in Latin America. Posadas selected Neolane's enterprise marketing software to improve segmentation and deliver consistent, personalized customer communications across e-mail and direct mail channels, while streamlining campaign management within its loyalty programs.
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neolane, grupo posadas, segmentation, loyalty, email, direct marketing, customer communications, loyalty
    
Neolane, Inc.
Published By: Business Assyst     Published Date: Mar 26, 2007
Interest in customer loyalty programs has never been more avid. After a number of years when such programs always seemed to be on the brink of taking off - but never quite managed to reach expectations - recent years have seen a real and dramatic increase in their uptake. This paper explores the issues which need to be addressed in order to cost justify the implementation of a customer loyalty system.
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crm, customer relationship management, customer experience management, loyalty, retention, business metrics, affinity, business assyst
    
Business Assyst
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