social roi

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Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if it’s not just the latest black hole for marketing dollars. A marketer’s best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, we’ll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Adobe     Published Date: Aug 05, 2014
In this paper, we explore the challenges of quantifying social marketing’s financial and nonfinancial ROI and how businesses are employing strategic measurements that reveal dividends beyond the bottom line.
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roi, investment, sales, social media, social marketing, financial, non-financial, campaigns, measurement, stakeholders
    
Adobe
Published By: Adobe     Published Date: Jun 08, 2015
See how companies like Adobe are using social media to drive huge results. Then discover “the key elements of good social ROI” for B2B—and how you can apply them to your business—in this free whitepaper.
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social, roi, adobe, b2b, marketing, marketer, impact, measurement, measuring, results, whitepaper, jordan enright-schulz, reach, engagement
    
Adobe
Published By: Adobe     Published Date: Jun 08, 2015
Get it now and see how the usage of social streaming apps is spiking. Explore metrics to help you decide whether to go paid or organic on Facebook. Discover which regions are heating up in search engine marketing. And so much more.
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adobe, social, facebook, search engine marketing, sem, roi, streaming apps, meerkat, periscope, paid impressions, organic impressions, yahoo, bing, google, ctr, optimization, cpc, tablet, smartphone, desktop
    
Adobe
Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 29, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, social strategies, social roi, bazaarvoice
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Mar 12, 2013
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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roi, return on investment, social, social media, social roi
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jan 17, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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social media, business insights, social media insights, social networks, consumer behavior
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Aug 01, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper "Real ROI from Social in 5 Steps" shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, marketing, roi, social, media, brands
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Nov 05, 2014
Struggling to prove social ROI? The Bazaarvoice whitepaper Real ROI from Social in 5 Steps shows you how the world’s most successful brands and retailers are capturing results and proving true social ROI.
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bazaarvoice, roi, marketing landscape, social emergence, social media, information online, social strategy, measurable data, social initiatives, measure roi, customer interaction service, return on investment
    
Bazaarvoice
Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
Published By: BzzAgent     Published Date: Nov 12, 2010
If you don't think social media ROI can be measured, you need to learn the truth. Social media and word of mouth are more influential than any type of advertising, but many companies are not measuring its impact on sales. Marketers approaching social media with a direct marketing mindset and organizing their programs with the right methodology can clearly determine its impact on sales and ROI.
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bzzagent, social media, roi, ebook, direct marketing, twitter, facebook, branding, marketing
    
BzzAgent
Published By: CareerBuilder     Published Date: Sep 07, 2010
Whether you've had an employee referral program for years, are only in the initial stages of building one, or have never had one at all, this e-book is full of tips and advice on making your program the best it can be.
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careerbuilder, employee referral, recruiting, qualified, ebook, social networking, roi, training, hiring, global hr management, human resources management, staffing, training and development
    
CareerBuilder
Published By: Cision     Published Date: Sep 10, 2015
Why Social Media In Retail?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: Sep 10, 2015
Highlighting social media’s impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most don’t. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven social’s impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement “If marketers are unable to map social media back to business objectives, board members and C-suite executives won’t take their efforts seriously,” says Michelle Vangel, Cision’s vice president of insight solutions. But how can you showcase social’s bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cision’s, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi
    
Crimson Hexagon
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media, word-of-mouth, wom, word-of-mouth marketing, wom marketing, advocacy, brand advocates, brand advocacy, digital marketing, buzz marketing, product sampling, marketing research, marketing insights
    
Crowdtap
Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence, engagement, social media engagement, influence, influencer, influence marketing, co-creation, content marketing, earned media, crowdsourcing, social marketing, social roi, social media
    
Crowdtap
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