online reputation

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Published By: Akamai Technologies     Published Date: Sep 27, 2016
Akamai makes online business fast, reliable and secure. We earned our global reputation by building the world’s fastest and largest cloud-enabled delivery platform, which is backed by the most scalable, distributed security solution available. Learn about the security solutions that help protect companies in every industry be secure online.
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akamai, cloud security, cloud security solutions, cybersecurity, cloud, cloud delivery platform, networking, security, knowledge management, enterprise applications
    
Akamai Technologies
Published By: BlueHornet     Published Date: Jun 06, 2008
Your online brand reputation can affect many areas of email marketing, including acquisition strategy, list hygiene, delivery, and conversion rates. Join experts from BlueHornet's Deliverability & Privacy Services team and Pivotal Veracity to learn ways to assess and manage your online brand reputation more easily.
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email marketing, email messaging, blue hornet, bluehornet, branding, reputation
    
BlueHornet
Published By: Code42     Published Date: Apr 22, 2016
Today, in the age of information, people are paid for their ideas: to create original knowledge products or add value to existing products. Given their self-reliance, it is not surprising that workers take pride in their outputs—up to half of employees take a portfolio of files with them when they leave. When employees move on, many feel entitled to the work they’ve created.They presume it is acceptable to transfer work documents to personal computers, removable media, tablets, smartphones or online file sharing apps. Some pilfered data is innocuous and already in the public realm. But some of it is classified. Read this paper to find out how to collect and secure data to protect operations, reputation and continuity when employees leave.
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data protection, code 42, data security, intellectual property, database security, information management, secure content management, legal issues
    
Code42
Published By: ComCorp     Published Date: Oct 08, 2009
Hiring a search engine optimization firm can be a difficult process. A skilled SEO firm will help you significantly increase the impact of your web presence, while a lesser firm will waste your money, and damage your online reputation. Yet, at least from the outside, the two can look relatively similar.
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seo, search engine, sem, search marketing, search engine marketing, meta, meta tags, natural search, keywords, traffic generation, site traffic, web traffic, comcorp
    
ComCorp
Published By: Dell Storage     Published Date: Aug 14, 2012
Engagement with customers online has evolved from novelty to necessity, with an estimated $202 billion spent in 2011 and projected 10% growth to $327 billion in 2016, according to Forrester Research. Businesses are maneuvering to connect with the growing pool of online customers, but the move to eCommerce brings new security risks with the exchange of sensitive consumer information, including cardholder data and personally identifiable information that can enable identity theft. At stake is reputation of brand, ongoing access to merchant credit lines, and substantial penalties and remediation in the event of a breach. This white paper elucidates the aspects of PCI DSS (Payment Card Industry Data Security Standards) compliance that must be considered when choosing a secure environment for servers involved in eCommerce. Whether deciding to outsource or keep data hosting in-house, any company collecting, storing or transmitting customer cardholder data needs to be compliant, and this document helps pinpoint the specific concerns and standards a company should be aware of when choosing how to keep their data secure. Understanding requirements and best practices for security policies and procedures, physical safeguards, and security technologies is essential to establishing cardholder data security and meeting QSA and SAQ audit requirements.
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pci, compliant, data, centers, engagement, connect, ecommerce, compliance, complaint, data, breach, remediation, dss, payment, card, industry, data, security, standards, qsa
    
Dell Storage
Published By: Dyn     Published Date: Jan 14, 2015
A DDoS Attack or distributed denial of service attack can happen to any online entity, at any time. By overwhelming your DNS infrastructure, malicious attackers can impair your website, tarnish your company’s reputation, and impact your bottom line. So what are your company’s risks and how can you mitigate them?
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mitigation, dns ddos, ddos attacks, business security, bottom line, mitigation, improve results, cloud based, migration, monitoring, ddos, business intelligence
    
Dyn
Published By: Entrust Datacard     Published Date: Jan 16, 2015
With every new data breach revealed or costly identity-theft case reported, confidence in data security and the protection of private identity information transactions — and overall trust — erodes. This loss of confidence in online services and reputation can have a direct impact on trust from end-users, customers, employees, partners, vendors and more. With significant advances in criminal threats — both in sophistication and sheer frequency — all enterprises are urged to bolster defenses, authenticate digital identities and safeguard sensitive information. Entrust offers five specific best practices — with emphasis on strong authentication, identity assurance, mobile enablement and general layered security — that can help protect against targeted attacks now and over the long term.
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entrust, server, risk, assessment, authentication, standards, layered, authentication, education, malware, threats, mobile, data, security, integration, deployment, certificates, identity, network security, wireless security
    
Entrust Datacard
Published By: Fathom SEO.     Published Date: Jul 27, 2009
View Fathom SEO's Multilateral Online Marketing (MOM) demo and learn about Internet marketing strategies such as cutting-edge integrated Internet marketing for tough financial times.
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fathom seo, mom, search engine optimization, multilateral online marketing, calls to action, phone call tracking, online pr, social media, reputation building, branding, sales tools, sales, paid search, link building, online video, email marketing, conversion data
    
Fathom SEO.
Published By: Intercom     Published Date: Apr 05, 2018
One of the most effective channels for fueling your startup’s growth is online advertising. Yet advertising can also set a startup back. At best, spammy, impersonal ads will hurt your reputation. At worst, your audience tunes out your ads entirely.
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Intercom
Published By: Iovation     Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.
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software-as-a-service (saas) solution, device identification technology, discovery of hidden associations, fact-based fraud management, ip geolocation data, reputation sharing, audit logs, reputation trust rules, shared device reputation, application security, auditing, internet security, security management, web service security
    
Iovation
Published By: Iovation     Published Date: Sep 25, 2009
Online casinos generated $22.6 billion in global revenues in 2008, up from $17.6 in 2006. While the online gambling industry grows, so does organized fraud. Cyber criminals are working hard to uncover and sell people's personal information and share techniques on how to defraud online gambling sites. The online gambling industry stands to lose hundreds of millions of dollars annually to fraud exposure if effective anti-fraud strategies aren't put in place.
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cyber criminals, online gambling industry, legitimate players, fraudulent deposits, chargebacks, cheating, collusion and money laundering, buy, iovation reputationmanager, device fingerprinting, low false positives, pattern matching, fraud prevention strategies, device print, web device print, pattern matching and risk assessment, device id, device reputation authority, application security, authentication
    
Iovation
Published By: Iovation     Published Date: Sep 25, 2009
ReputationManager is a real time fraud management solution and a forensic fraud analysis tool to identify and reduce the impact of online fraud such as chargebacks, stolen credit cards and identity theft, as well as abusive activity such as chat abuse, predatory behavior, and other forms of online harassment. This study illustrates the financial impact of using ReputationManager as part of a financial services organization's online credit card application process.
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iovation, reputationmanager, real time fraud management solution, forensic fraud analysis tool, online fraud, online harassment, fraudulent applications, detection process, tei framework, client site development, vendor selection and testing, reducing fraud exposure, investment risk, application security, auditing, internet security, network security appliance, security management, web service security
    
Iovation
Published By: Main Street Hub     Published Date: May 06, 2016
Check out our definitive guide for engaging with current customers, bringing new customers your way, and making sure your online reputation shows your business in the best light.
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local business, small business, business owner, social media for business, twitter, facebook, social media service, marketing, customer service, reputation management, online reputation, yelp, google+
    
Main Street Hub
Published By: Marchex     Published Date: Nov 11, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Marchex     Published Date: Oct 25, 2010
This whitepaper is about taking the small business digital marketing products back to the drawing board to deliver a product set that help small businesses easily, cost-effectively, and efficiently address three fundamental needs: 1. lead generation; 2. online presence and reputation management, and; 3. relationship management.
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marchex, digital marketing, smb, small business, relationship management, lead generation, reputation, lead gen, online presence
    
Marchex
Published By: Reputation.com     Published Date: May 31, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new customers. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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reputation, online review, best practices, review generation
    
Reputation.com
Published By: Reputation.com     Published Date: Jun 20, 2016
Online reviews play a vital role in the reputation and financial success of your company. Reviews can influence whether consumers buy your products or services or your competitor's. What's more, they also have an effect on your ability to attract new patients. As a marketing professional, one of the single most important things you can do for your company is develop an online review generation and monitoring program.
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Reputation.com
Published By: Reputation.com     Published Date: Sep 26, 2016
This guide will give you the fundamentals of Online Reputation Management, to help you: Earn more positive reviews Raise your search ranking Improve patient experience
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
1.Meet the new consumer The migration to mobile and social media will challenge — and change — everything we know about consumer marketing. 2. Who owns your brand? Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers. 3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level. 4. “Dark data” provides priceless operational insights Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level. 5. Business implications Online reputation stands betwee
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
The new year is underway, but your organization’s online reputation precedes you. It’s time to take a look at what’s influencing public perception to prepare for the year ahead. In this report, we examine four key trends guiding the direction of Online Reputation Management strategies in 2017, and provide recommendations for capitalizing on those trends moving forward.
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
1. Meet the new healthcare consumer The consumerization of healthcare, major demographic shifts, and the migration to mobile and social media are tilting the balance of power away from traditional healthcare marketers and into the hands of potential patients. 2. Online reputation is the new competitive frontier for marketers Healthcare brands are no longer controlled by marketers. Patient feedback about doctors and facilities online is leading to total market transparency for healthcare consumers. CG-CAHPS surveys only go so far in providing social proof. 3. Healthcare branding is becoming hyper-local In the search for providers, all branding is local – at the level of individual practitioners and facilities. Proliferating points of presence on the web make this a challenge that requires technology. But healthcare marketers who scale online review volume and quality will be rewarded with higher search visibility. 4. Business implications Online ratings and reviews stand between everyth
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Reputation.com
Published By: Reputation.com     Published Date: Oct 02, 2017
HCAHPS is the barometer for understanding a patient’s hospital experience. But can you predict the outcome of your patient satisfaction surveys by reading online reviews from past and present patients? And more importantly, does improving your hospital’s online reputation improve HCAHPS scores? Yes. Reputation.com’s Data Science team, led by Brad Null, Ph.D, analyzed two years of HCAHPS hospital survey data from The Centers for Medicare and Medicaid Services, across more than 4,800 hospitals.
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Reputation.com
Published By: Reputation.com     Published Date: Feb 26, 2018
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
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Reputation.com
Published By: Reputation.com     Published Date: Feb 26, 2018
There’s no getting around it: Managing your online reputation is critical to a successful marketing strategy, as well as to the health and continued growth of your business. According to recent research, 87 percent of Americans say they trust online reviews to help them choose which local businesses or services will receive their hard-earned dollars. What’s more, eCommerce agency Corra found 88 percent of consumers have avoided a company because of a bad review. As consumers increasingly rely on online reviews, businesses that leave their online reputation to chance are at a severe disadvantage versus those with solid Online Reputation Management (ORM) programs in place. But where do you start?
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Reputation.com
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