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Published By: Adobe     Published Date: Feb 08, 2016
Your customers are constantly overwhelmed with marketing messages, advertisements, and offers. To stand out, you need to deliver relevant content that increases conversion and engages your customers.
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adobe, email, marketing, contextual, conversion, engagement, enterprise applications
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates.
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adobe, a/b test, pitfalls, success, results, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
It’s time to pull your data out of silos so you can harness all your insights and provide the next best offer. Learn how to use new marketing technologies to create customized offers that steer customers to the right financial services and products for their needs. It’s all in our new white paper, More Precious than Gold. Read our paper to learn how to: • Define your customer engagement objectives • Create valuable and intriguing offers to engage customers • Effectively deliver compelling offers across multiple touch points • Optimize your next best offer through real-time testing
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data, marketing technology, customer engagement, data analysis
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: • Break down internal silos and speak consistently to customers • Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention • Make the transition to real-time personalization
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personalization, retention, conversation, cross-sell, customer loyalty
    
Adobe
Published By: Adobe     Published Date: Oct 11, 2018
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results. Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Download our new guide, Your Most Crucial Conversation, to learn how you can use personalized, real-time offers to give your customers what they need, right when they need it—so you can earn their trust and keep them coming back for more. Read the guide to discover how to: - Break down internal silos and speak consistently to customers - Deliver contextually relevant experiences for upsell, cross-sell, loyalty and retention - Make the transition to real-time personalization?
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adobe, marketing, marketers, customers, customer engagement, customer loyalty, customer retention
    
Adobe
Published By: AdRoll     Published Date: Oct 29, 2014
Over the past two years, advertisers have rapidly adopted retargeting on Facebook to drive key metrics like conversions, app downloads, and lead generation. Recognizing how valuable it’s been for advertisers, Facebook expanded their product line and now offers marketers two ways to retarget their website audiences on Facebook. Download this paper today to become informed on why retargeting across desktop and mobile through Facebook is becoming part of every always-on marketing strategy.
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retargeting, facebook, desktop retargeting, mobile retargeting, web retargeting
    
AdRoll
Published By: Aerohive     Published Date: May 19, 2015
This case study reveals how Aerohive deployment has the capacity to support 10,000 devices, concurrently, on the network.
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wi-fi solutions, network, aerohive wi-fi solutions, wlan, wireless network, connectivity, hiveap, wireless, mobile data systems, mobile workers, wifi, wireless hardware, wireless infrastructure
    
Aerohive
Published By: Affirm     Published Date: Sep 15, 2015
This article discusses ways that merchants can differentiate their messaging and sales for Black Friday and Cyber Monday in order to stand out from the pack and win over new and existing customers.
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sales, ecommerce, cyber monday, new and existing customers, merchants
    
Affirm
Published By: Akamai Technologies     Published Date: Feb 23, 2017
99tests offers a cloud-based, crowd-sourced testing platform where users can be anywhere in the world. Providing secure, simple, and convenient remote access was a key challenge. Read the case study to see how the Akamai helped 99tests provide simple, secure access to their application.
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99tests, cloud-based, crowd-sourced, testing, platform, remote access, application
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
While the shift from disk to digital offers tremendous potential opportunities, it also presents a host of new challenges for gaming companies. As the online channel grows increasingly complex and the pace of innovation accelerates, many companies struggle to keep up. Not only are there websites and storefronts to manage, but also real-time gaming servers, large software downloads, and live-streamed competitions and events. Games are transforming from fixed, boxed products to dynamic, ongoing services – with frequently updated content, in-game micro-transactions, virtual goods and social interactions. Mobile adds another dimension to the trend, as consumers increasingly look to play on smart phones and tablets – or on multiple screens across devices. To successfully navigate this complex and changing landscape, gaming companies need an agile, high- performance infrastructure that allows them to turn the Internet into a reliable and effective online distribution channel. This requires f
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akamai, akamai gaming, infrastructure, distribution channel, technological advancements
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Dec 17, 2018
Employees, devices, and applications are no longer locked away inside the corporate perimeter. They’re on the web and on the go. Providing security for a new breed of anytime, anywhere workers and cloud-based applications requires a novel approach: a zero trust security model. Assuming that every user, request, and server is untrusted until proven otherwise, a zero trust solution dynamically and continually assesses trust every time a user or device requests access to a resource. But zero trust offers more than a line of defense. The model’s security benefits deliver considerable business value, too. Read this white paper to learn more about: -Protecting your customers’ data -Decreasing the time to breach detection -Gaining visibility into your enterprise traffic -Reducing the complexity of your security stack -Solving the security skills shortage -Optimizing the end-user experience -Facilitating the move to the cloud
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Akamai Technologies
Published By: Alere Wellbeing     Published Date: Nov 09, 2011
Today, many employers have considered offering a reward or penalty to encourage employees to reduce their BMI. Yet weight bias is prevalent in the workplace even before incentives for BMI reduction are introduced. This white paper, derived from a presentation given by Dr. Rebecca Puhl and Dr. Jennifer Lovejoy, discusses weight bias, reviews well-known examples of employers who offer incentives tied to BMI, and offers practical strategies to promote a supportive worksite environment.
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alere, human resources, employee bmi, employee incentive, reward program, whitepaper, business issues and trends, global hr management, human resources management, management fundamentals
    
Alere Wellbeing
Published By: AlienVault     Published Date: Jul 16, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of The 451 Group, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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alienvault, alienvault usm, security operations center, smb, javvad malik, the 451 group, siem, security-savvy smb, networking, security, it management
    
AlienVault
Published By: AlienVault     Published Date: Oct 21, 2014
AlienVault's USM is tailor-made for the needs of the security-savvy SMB. It offers affordability, and a comprehensive and ever-increasing feature set powered by the respectable "AV Labs and Open Threat Exchange.” In this analyst report, Javvad Malik of 451 Research, reviews AlienVault's SMB-focused approach to SIEM and discusses the competitive landscape.
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security, operations, affordability, av labs, open threat, exchange, analyst, report, research, competitive, landscape, it management
    
AlienVault
Published By: Amazon Web Services     Published Date: Oct 09, 2017
Today’s organizations are tasked with managing multiple data types, coming from a wide variety of sources. Faced with massive volumes and heterogeneous types of data, organizations are finding that in order to deliver insights in a timely manner, they need a data storage and analytics solution that offers more agility and flexibility than traditional data management systems. Data Lakes are a new and increasingly popular way to store and analyse data that addresses many of these challenges. Data Lakes allow an organization to store all of their data, structured and unstructured, in one, centralized repository.
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cost effective, data storage, data collection, security, compliance, platform, big data, it resources
    
Amazon Web Services
Published By: Amazon Web Services     Published Date: Apr 16, 2018
Since SAP introduced its in-memory database, SAP HANA, customers have significantly accelerated everything from their core business operations to big data analytics. But capitalizing on SAP HANA’s full potential requires computational power and memory capacity beyond the capabilities of many existing data center platforms. To ensure that deployments in the AWS Cloud could meet the most stringent SAP HANA demands, AWS collaborated with SAP and Intel to deliver the Amazon EC2 X1 and X1e instances, part of the Amazon EC2 Memory-Optimized instance family. With four Intel® Xeon® E7 8880 v3 processors (which can power 128 virtual CPUs), X1 offers more memory than any other SAP-certified cloud native instance available today.
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Jul 25, 2018
What is a Data Lake? Today’s organizations are tasked with managing multiple data types, coming from a wide variety of sources. Faced with massive volumes and heterogeneous types of data, organizations are finding that in order to deliver insights in a timely manner, they need a data storage and analytics solution that offers more agility and flexibility than traditional data management systems. Data Lakes are a new and increasingly popular way to store and analyze data that addresses many of these challenges. A Data Lakes allows an organization to store all of their data, structured and unstructured, in one, centralized repository. Since data can be stored as-is, there is no need to convert it to a predefined schema and you no longer need to know what questions you want to ask of your data beforehand. Download to find out more now.
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Sep 05, 2018
Today’s businesses generate staggering amounts of data, and learning to get the most value from that data is paramount to success. Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on-demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Amazon Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. Organizations choose Amazon Redshift for its affordability, flexibility, and powerful feature set: • Enterprise-class relational database query and management system • Supports client connections with many types of applications, including business intelligence (BI), reporting, data, and analytics tools • Execute analytic queries in order to retrieve, compare, and evaluate large amounts of data in multiple-stage operations
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Amazon Web Services
Published By: Amazon Web Services     Published Date: Sep 05, 2018
Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. It’s designed for speed and ease of use — but to realize all of its potential benefits, organizations still have to configure Redshift for the demands of their particular applications. Whether you’ve been using Redshift for a while, have just implemented it, or are still evaluating it as one of many cloud-based data warehouse and business analytics technology options, your organization needs to understand how to configure it to ensure it delivers the right balance of performance, cost, and scalability for your particular usage scenarios. Since starting to work with this technolog
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Amazon Web Services
Published By: Anaplan     Published Date: Mar 29, 2018
Finance has a mandate to become a strategic business partner. Integrated business planning offers organizations the ability to align operations and sales strategy with the company’s continuous financial performance. An increasing number of organizations have shown that even small steps toward integrated business planning have helped them deliver immediate benefits to the business, including light-touch forecasts, rapid “what-if” analyses, and more accurate budgets. Improved collaboration between departments, driving more awareness and shared understanding of potential issues, allows the business to take the prompt and incisive actions needed to keep performance on track. The question to consider is not “When are we going to do this?” but “Why don’t we start now?” because time is ticking away.
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finance, business, planning, integration, strategy, company
    
Anaplan
Published By: AON     Published Date: Oct 25, 2016
In his webinar, Creating a Culture of Employee Engagement, Aon Partner Don MacPherson discusses employee engagement and its influence on organizations. Don offers a unique insight into the drivers of engagement, the role of employees and leadership in institutionalizing engagement, and the steps companies can take to establish a culture of engagement.
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AON
Published By: AppDynamics     Published Date: Sep 21, 2017
This eBook discusses the history of application performance testing, and with that backdrop, offers advice on combining performance testing and Application Performance Monitoring (APM) in the AWS cloud.
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AppDynamics
Published By: AppDynamics     Published Date: Feb 08, 2018
This eBook discusses the history of application performance testing, and with that backdrop, offers advice on combining performance testing and Application Performance Monitoring (APM) in the AWS cloud.
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AppDynamics
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