microsite

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Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: IBM     Published Date: Sep 06, 2018
General Data Protection Regulation (GDPR) represents a paradigm shift in the way companies across the globe must approach protecting personal data. As of May 2018, EU data subjects now have greater autonomy than ever before over how their personal information is collected, stored and shared – and the repercussions for companies that fail to comply will be significant. At the heart of the matter lies Data Security and Protection. Protect the personal data, and you are well on your way to tackling many of the challenges the GDPR presents. But this is no easy task – before you protect your data, you must understand it, and even once you’ve achieved these goals, continually re-evaluate your data privacy and protection posture to adapt to changes in this dynamic environment.
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IBM
Published By: Oracle     Published Date: Feb 03, 2012
Delivering a Unique Online Experience for Segments, Regions, and Brands: Knowing When to Use Personalization, Microsites, and Independent Sites - This white paper discusses a range of site implementation options and recommending best practices.
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on demand, oracle on demand, instant gratification, crm, customer relationship management, deployment, saas, software-as-service, software-as-a-service, pms, product management, enterprise applications
    
Oracle
Published By: Oracle     Published Date: Aug 08, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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oracle, global customer experience, cx benchmarking, knowledge management, data management, data center
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Increasing revenue while managing costs is a constant challenge for sales executives. Hiring more salespeople is often not an option. This free sales resource kit investigates some of the challenges facing today’s sales teams and ways in which sales can be optimised by using Oracle Sales Cloud to improve sales planning, coaching, prospecting and productivity. Download this free online resource tool to access videos, demos and whitepapers to see how you can sell smarter today.
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sales cloud, revenue, sales executives, oracle, sales, enterprise applications
    
Oracle
Published By: Oracle     Published Date: Aug 15, 2013
Oracle’s Global Customer Experience report surveyed more than 1,300 executives across 18 countries on the state of customer experience. This study, one of the largest of its type ever undertaken, yields crucial new insights on the challenges, strategies and lessons learned for succeeding in the customer experience era. Visit the Global Customer Experience Survey Microsite to read the complete research results or to use the CX Benchmarking tool to see where your organization stands.
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customer experiences, customer service, oracle, rightnow cloud, cloud, crm, enterprise applications
    
Oracle
Published By: Point It     Published Date: Mar 02, 2009
Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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point it, keywords, tracking, b2b marketers, cost per click, ctr, impressions, cost-per-click, cost per acquisition, program architecture, custom microsites, google broad matching
    
Point It
Published By: Semphonic     Published Date: Jun 11, 2009
A Microsite is an independent, focused website subsidiary to a larger, parent website. Its marketing, branding, and Search/Viral potential has been increasingly recognized by marketing and website managers, but measurement and analysis of a Microsite’s effectiveness requires analytical strategies and approaches that differ from the analysis of the parent website. Learn more today!
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microsite, microsites, semphonic, independence, integration, saturation, directionality, lifetime contribution, branding awareness, keyword concentration, sourcing velocity, seo, kpi, conversion, saturation, sourcing
    
Semphonic
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