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Published By: IBM     Published Date: Jul 05, 2016
By modeling, analyzing, and improving their existing processes, Colorado-based, Elevations Credit Union has been able to drive out inefficiencies and increase their revenues by delighting their customers. IBM Blueworks Live is the tool that’s been at the heart of Elevations gaining visibility and insight into their existing processes, and helping them drive cross-enterprise engagement and viral cultural change. .
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ibm, process improvement, business results, elevations credit union, ibm blueworks live, analytics, application services, networking
    
IBM
Published By: IBM     Published Date: Feb 02, 2017
Many marketers are trying to better understand the customer journey, but factors such as a lack of data and system integrations, breakdowns in process, misguided focus, and inattention to key aspects of the buyer experience are preventing them from doing so. Learn how you can overcome these challenges and many others to deliver a better customer experience and drive more revenue.
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ibm, marketing, commerce, customer journey
    
IBM
Published By: IBM     Published Date: Apr 03, 2017
Predictive analytics is powerful. It can help drive significant improvement to an organization’s bottom line. Look for ways to use it to grow revenue, shrink costs and improve margins. Provide a platform that enables your data scientists to work efficiently using tools and algorithms they prefer. Enhance your analyses with internal and external data, structured and unstructured data. Then make the analytics accessible in order to reap the full benefits of these valuable analyses. Stay ahead of the curve in your market with predictive analytics, and give your organization a competitive advantage and an improved bottom line.
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predictive analytics, analytics, data analytics, financial marketing, market analytics, data resources
    
IBM
Published By: IBM     Published Date: May 12, 2017
In today’s world, the data is flowing from all directions: social media, phones, weather, location and sensor equipped devices, and more. Competing in this digital age requires the ability to analyze all of this data, and use it to drive decisions that mitigate risk, increase customer satisfaction and grow revenue. Using a combination of proprietary software and open source technology can give your data scientists and statisticians the analytical power they need to find and act on insights quickly. IBM® SPSS® Statistics provides all of the data analysis tools you need, and integrates with thousands of R extensions for maximum power and flexibility. In this next Data Science Central Webinar event, we will show how SPSS Statistics can help you keep up with the influx of new data and make faster, better business decisions without coding.
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ibm, spss, data analysis, statistics, risk mitigation
    
IBM
Published By: IBM APAC     Published Date: May 14, 2019
Digital transformation (DX) continues to headline business initiatives as companies look to remain competitive in the rapidly changing IT landscape. Organizations are increasingly investing in and implementing next-generation applications and architectures such as software-defined IT and hybrid IT to drive higher levels of efficiency and agility. These modern technologies and architectures, however, also require organizations to evolve their underlying infrastructure to support new capabilities and demands. Recent strength in the server market, which continues to operate in a marketwide refresh cycle, illustrates the growing demand for new infrastructure. 1Q18 marked the server market's fifth consecutive quarter of both shipment and revenue growth and represented a fourth consecutive quarter of year-on-year ASP growth, as customers continue to replace aging server infrastructure with more powerful and efficient systems that leverage the latest platform developments from processor supp
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IBM APAC
Published By: iKnowtion     Published Date: Aug 11, 2010
Marketing executives seek ways to generate incremental revenue from marketing programs. A major retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm strategies, customer marketing, crm, marketing effectiveness, marketing analytics, lift modeling, incremental revenue, greater profits
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 09, 2011
Marketing executives seek ways to generate incremental revenue from marketing programs. A national retailer used customer insights and a customer development framework to drive profitability and generate millions of dollars in incremental revenue and greater profitability.
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crm solutions, crm strategies, customer experience, customer engagement, incremental revenue, increasing profits, retail, customer insights
    
iKnowtion
Published By: Intacct Corporation     Published Date: Jan 24, 2012
To drive revenue opportunities, improve productivity, and grow profits, services and project focused companies must streamline, automate and unify the financial and operational processes of services delivery.
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cloud, intacct, financial reporting, finance, business, visibility, cloud computing, reporting
    
Intacct Corporation
Published By: Intel     Published Date: Jul 27, 2017
To stay ahead of the competition in a fast-paced, cost-driven cloud services marketplace, LeCloud must innovate new services and revenue streams to retain customers and drive profit. By using future-forward data center solutions from Intel, LeCloud is able to reduce latency in its video transcoding and improve the user experience when streaming new 4K and H.265 real-time video services to millions of customers concurrently.
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Intel
Published By: Jive Software     Published Date: Feb 04, 2013
Discover the power of the Social Intranet and how businesses today can work smarter, not harder. Learn how to increase work productivity and drive revenue through enterprise collaboration and communication.
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social intranet, enterprise collaboration, enterprise communication, enterprise social, application integration, best practices, business intelligence, enterprise software
    
Jive Software
Published By: K2     Published Date: Jan 07, 2016
The business context for process excellence and business process management (BPM) has changed dramatically since the 2009-to-2010 recession. During the recession, BPM software and services saw impressive double-digit growth as a result of enterprises slashing costs and boosting worker productivity. Now, executive agendas have shifted to focus on growing revenue, expanding the customer base, and delivering new digital products and services. Enterprise and process architects are reshaping their business cases for BPM around these new drivers. This is not an easy task. However, process excellence will play a critical role for forward-thinking enterprise architects that invest the time to link BPM to new front-office drivers to help the organization drive digital transformation. This report replaces “Building The Case For Your BPM Initiative” in the business process management playbook and provides guidance on developing revenue and customer-focused business cases.
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bpm, business process management, process excellence, best practices, networking, security, software development, it management
    
K2
Published By: Kenshoo     Published Date: Aug 07, 2012
TicketsNow knew that building an engaged fan base on Facebook would drive revenue for its business. Per a SocialCode survey from November 2011, Facebook fans are 291 percent more likely to engage and convert with a brand than non-fans. The challenge for TicketsNow was how to generate new fans in a targeted, efficient, and cost-effective manner.
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kenshoo social, ticketsnow, case study, paid search, social media, customer engagement
    
Kenshoo
Published By: KPMG     Published Date: Nov 13, 2018
Read this to find out how we developed a decision-support tool to help a major transport operator use data and analytics to optimise commercial performance. Discover: what happens when humans are faced with complex decisions how data and analytics can be applied to improve decision making how a decision-support tool works in real life (video) what lessons your business can learn from this case story.
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KPMG
Published By: KPMG     Published Date: Jun 06, 2019
Companies that use digital technologies to drive agility and responsiveness, and enhance the customer experience achieve higher revenue growth than their competitors. Find out how. Read this briefing to discover: • how digital leaders are different from the average organisation • key characteristics of digital leaders • how the CIO can become the agent for digital change.
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KPMG
Published By: Localytics     Published Date: Jul 18, 2014
Whether your business model is driven by in-app advertising, purchases, or paid subscriptions, driving your revenue is fundamentally dependent on personalization and engagement. The metrics are available, but identifying which are the most important for tracking engagement and are the most actionable can be tricky.
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app metrics, app measurement, app users, app screenflow, track users, user segmentation, segment user, user retention
    
Localytics
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
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marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits
    
Location3
Published By: Location3     Published Date: Feb 07, 2019
In our experience as franchise marketers, Local Ad Fund dollars provide a solid foundation for paid search campaigns that drive consistent, high quality-low cost, leads. However many franchisees and local business owners could be doing more to support established corporate search marketing campaigns, ultimately capturing the maximum search interest for their services within their markets, driving increased local revenue.
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marketing, local marketing, franchise, franchisor, digital marketing, local store revenue, franchise paid search
    
Location3
Published By: Location3     Published Date: May 29, 2019
As a result of our ability to more efficiently target prospective Edible Arrangements customers using programmatic, Connected TV media buys, we were able to drive significant increases in total sales and total revenue while spending nearly 76% less in advertising dollars than Traditional TV. In addition, customers engaged via our Connected TV advertising purchased both higher quantities of Edible Arrangements’ items and higher priced items as a result. In conclusion, our test proved our hypothesis that Connected TV can drive significantly better ROI than traditional television advertising.
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connected tv, traditional tv, programmatic, positive roi, digital advertising, digital marketing, local marketing, marketing
    
Location3
Published By: Lumeris     Published Date: Aug 04, 2014
For health plans, health systems and delegated payer operations, or health systems wanting to become their own payer, Lumeris’ turnkey outsourcing offers expert support to design, build, operate, measure, and optimize value-based health plan operations that can drive clinical and financial excellence. This can be evidenced by our ability to help clients achieve higher revenue, lower costs, higher market share, and meeting mandates for medical cost ratio contained in the Patient Protection and Affordable Care Act.
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lumeris, health plan delivery, health plan operations, population health services, value based health plan operations, health plan outsourcing, operating a health plan
    
Lumeris
Published By: MapR Technologies     Published Date: Dec 12, 2013
When used effectively, Hadoop can deliver unparalleled value in revealing new analytics-driven revenue streams, improving customer acquisition and retention, as well as increasing operational efficiencies. The Hadoop Buyer's Guide is an invaluable resource for those investigating or evaluating Hadoop---from understanding how Hadoop can solve your data challenges, to what to look for when selecting a solution, to comparing vendors, and preparing for implementation and future success. Download the guide, and get everything you need to know about choosing the right Hadoop distribution for your business success.
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big data, big data analytics, hadoop, apache hadoop, structured data, unstructured data, business analytics, metadata
    
MapR Technologies
Published By: Marketo     Published Date: Jun 05, 2014
Download the ebook, Move Beyond Batch and Blast Emails, to see how you can achieve your marketing goals — whether you’re looking for higher open rates, higher click-through rates, higher audience engagement, or higher marketing-driven revenue.
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marketo, marketing automation, map, marketing automation platforms, lead nurturing, lead scoring, email marketing
    
Marketo
Published By: Marketo     Published Date: Oct 17, 2016
When you think about holiday marketing, perhaps one or two campaigns stick out to you, but because of the multitude of messages, it’s hard for most people to pick one out from the crowd. Marketers face the challenge of standing out from the crowd, and capturing consumers’ attention with fun, relevant, and personalized campaigns in order to drive revenue. This guide will walk you through eight steps that cover how to plan and run an effective holiday marketing campaign.
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holiday marketing, personalization
    
Marketo
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Marketo     Published Date: Mar 18, 2019
The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth has arrived. It’s time for marketers to take control over the revenue process, earn the respect of their organizational peers, and earn a seat at the table. What must marketers do to be seen as an integral part of the machine that drives revenue and growth? Download The Definitive Guide to Marketing Metrics and Analytics to learn about: Establishing a culture of accountability Planning programs with ROI in mind Creating a framework for measurement Embracing revenue performance management Mastering the art of forecasting Building dashboards to inform complex decisions Implementation across teams, tactics, and technolog
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Marketo
Published By: Marketo     Published Date: Mar 25, 2015
In a world where one-to-one personalization and individual relationships are a necessity to ensure marketing campaigns drive action, Consumer Engagement Marketing enables marketers to respond to a wide variety of individual behaviors in real-time with personalized content, dramatically increasing click-through rates, engagement, revenue, and ROI.
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marketo enterprise, marketing campaigns, consumer engagement marketing, roi, click-through rates, personalized content
    
Marketo
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