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Published By: Aberdeen Group     Published Date: Oct 19, 2011
A true 360 degree view of the customer is a win-win situation for all parties involved: buyers benefit from better service and efficiency, and sellers derive improved loyalty and, inevitably, more repeat business from established customers. This report will explore how Best-in-Class companies take a holistic approach to providing a complete, accurate and integrated view of customers to improve satisfaction and retention without losing sight of customer profitability. As a result of these strategies, companies with more accurate and timely information about their prospect or customer can more efficiently respond to communications, ensure customer satisfaction with better service, and drive toward a larger lifetime value of each account, customer or client.
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aberdeen, technology, customer, up-sell, best in class companies, communications, customer satisfaction, business integration
    
Aberdeen Group
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Aug 04, 2015
This guide reveals new marketing models that will help you reimagine personalisation and get a holistic, 360-degree view of your customers.
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touchpoint marketing, marketing models, customers, new marketing models, customer engagement, customer experience
    
Adobe
Published By: Adobe     Published Date: Mar 06, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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marketing guide, adobe, marketing models, marketing trends, customer lifecycle
    
Adobe
Published By: Adobe     Published Date: Apr 03, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art and science to create emotional experiences • Move from the model of the marketing funnel to customer lifecycle • Shift from personalized experiences to contextual interactions
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content, touchpoint marketing, adobe, marketing model, personalization, customer experience
    
Adobe
Published By: Adobe     Published Date: Apr 30, 2015
Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. This white paper will help you reimagine personalization and get a holistic, 360-degree view of your customers.
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touchpoint marketing, personalization, contextual intereactions, customer lifecycle, mobility, customer interactions
    
Adobe
Published By: Adobe     Published Date: May 15, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Adobe     Published Date: Apr 23, 2018
Adobe sits at the nexus of content, media, and marketing. Adobe provides an EMSS offering spanning marketing, advertising, analytics, and content management capabilities. Of the vendors included this study, Adobe maintains the highest degree of overall strategic focus on marketing and consumer engagement. Adobe is investing heavily in its platform’s core services to unify data, content, and shared functionality across products. Adobe stands out for its digital intelligence, content handling, and aggressive rollout of AI features. Reference clients praise Adobe for their application usability and account management.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
With an ever-growing array of customer interactions, especially digital, businesses are rapidly looking to gain competitive advantage by using data and insights at scale to create and activate 360-degree profiles of their customers to deliver a better experience. In a rush to accelerate digital growth and improve their business strategies, many global enterprises have built soiled, redundant technology environments, resulting in inaccurate, or worse, conflicting views of their customer's brand interactions. For example, Forrester's research reveals that 90% of enterprises use multiple analytics tools.
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Adobe
Published By: Aprimo     Published Date: Feb 03, 2012
Changing buyer behaviors require business-to-business (B2B) online marketers in order to contact potential customers as well as clients in new methods, simply by delivering content which is customized to their requirements, role, degree of curiosity, as well as stage of problem-solving. This has created advertising automation the mission-critical system with regard to B2B online marketers, but too many advertising frontrunners brain lower the automation path without completely realizing what they are getting into.
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marketing automation, b2b, marketing, aprimo, lead generation, online marketing, digital marketing
    
Aprimo
Published By: Aprimo     Published Date: Apr 09, 2012
Listen to this podcast and hear how marketers can get a 360 degree view into spend - from planning to execution and measurement - across all discretionary channels.
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aprimo, marketing, customer relations, crm, customer satisfaction, customer data, roi, marketing strategy
    
Aprimo
Published By: ARMA     Published Date: Nov 04, 2014
All organizations depend on information to manage day-to-day operations, comply with regulations, gauge financial performance, and monitor strategic initiatives. This critical information resides in the organization's business records. As internal auditors conduct their annual risk assessment, they should consider how well business records are managed and assess the degree to which the risks to this information are understood.
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value proposition, financial performance, internal auditors, annual risk assessment, it management, knowledge management, best practices, business intelligence
    
ARMA
Published By: Avaya     Published Date: Mar 10, 2016
Midmarket enterprises are quite literally caught in the middle. They do not have the economies of scale of large enterprises, and their communications challenges are too complex to solve with an appstore. Although midmarket businesses have similar goals and requirements as larger enterprises, they don’t have the same degree of resources to accomplish them.
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communication, reporting, network management, best practices, network performance, content delivery
    
Avaya
Published By: AWS - ROI DNA     Published Date: Jun 12, 2018
Achieving a 360-degree view of customers has become increasingly challenging as companies embrace omni-channel strategies, engaging customers across websites, mobile, call centers, social media, physical sites, and beyond. Learn how software solutions in AWS Marketplace can automate data lake analysis, enabling self-service platforms for analysis that expand and enhance personalization while deepening customer understanding so you can spend more time acting on insights.
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AWS - ROI DNA
Published By: Blue Jeans Network     Published Date: Oct 29, 2013
Scalability and affordability have extended video beyond the boardroom to meet the demands of a growing mobile workforce. Cloud-based video conferencing has enabled companies to realize the full benefits of video: fact-to-face contact, efficient knowledge transfers and a degree of personal interaction that's proven critical for businesses hoping to gain a competitive advantage.
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video conferencing, collaboration, cloud based video, mobile video conferencing, corporate agility, cloud, human resources, global hr management
    
Blue Jeans Network
Published By: CA Technologies     Published Date: Feb 13, 2015
For the managed services provider (MSP), service desk capabilities play a critical role in the level of service that customers receive and in the degree to which those services are delivered efficiently and profitably. In short, the service desk can make the difference between a service provider’s success or failure. This paper offers some key principles MSPs should adopt in order to ensure their service desk fully supports operational efficiency, optimal service levels and business growth.
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service desk, customer service, msp business, service providers
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 04, 2015
Current approaches for predicting with a high degree of confidence the application performance prior to implementation into production can be antiquated, expensive and time consuming. This document outlines a next-generation performance management approach using Service Virtualization and Application Performance Management being adopted by progressive organizations around the world. Adopting a next-generation performance management approach can offer a range of benefits including efficiency gains in delivering applications, cost savings, improved agility and better performing applications. For organizations that increasingly rely on technology to provide value to stakeholders improving application delivery capability is critical to remaining competitive and relevant.
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CA Technologies
Published By: CA Technologies     Published Date: Apr 06, 2017
Managing and protecting privileged credentials is essential to reducing risk and addressing compliance requirements. Organizations need to evaluate privileged password management solutions for the depth of controls, scope of coverage and degree of cloud alignment they provide. CA Privileged Access Manager delivers against all three of these dimensions, providing a next-generation solution for privileged credential management that drives IT risk reduction, improves operational efficiency and protects an organization’s investment by supporting traditional, virtualized and hybrid-cloud infrastructure alike.
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cloud security, cloud management, it protection, api integration, credential verification, security efficiency
    
CA Technologies
Published By: CA Technologies     Published Date: Jun 01, 2018
Managing and protecting privileged credentials is essential to reducing risk and addressing compliance requirements. Organizations need to evaluate privileged password management solutions for the depth of controls, scope of coverage and degree of cloud alignment they provide. CA Privileged Access Manager delivers against all three of these dimensions, providing a next-generation solution for privileged credential management that drives IT risk reduction, improves operational efficiency and protects an organization’s investment by supporting traditional, virtualized and hybrid-cloud infrastructure alike.
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CA Technologies
Published By: CA Technologies     Published Date: Sep 25, 2017
Today’s markets move with incredible speed. You’re bombarded with new competitive threats every day— new companies, new products, and new technologies. At the same time, opportunities are opening up like never before, all demanding sophisticated evaluations and quick decisions. To varying degrees, your competitors may already be adopting agile, and their resulting ability to sense, create and adapt to change may soon leave you at a competitive disadvantage. Your organization can’t afford to be in reactionary mode any longer. You need the ability to anticipate change—and to embrace and capitalize on it quickly and with confidence.
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organization, customer focused approach, technology, enterprise, integrations, ca technologies
    
CA Technologies
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Focus on Value. “The benefits of agile are multidimensional. But the most important change is that it focuses the entire organization on meaningful delivery to the customer. Instead of relying on indirect metrics describing degrees of our software’s quality and progress ... we ask, ‘What percent of critical functionality is included in this release?’ This emphasis on customerperceived value impacts our entire project life cycle pretty significantly.” Vice President of Infrastructure Management BMC Software.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Sep 11, 2018
Modern solutions like CA PPM continue to raise the bar above last-generation IT demand management tools, continuously providing new features to ease the burden of the PMO, the financial manager, the resource manager and the product manager. In the last few years, new vendors looking to exploit the large and increasingly influential project and portfolio management (PPM) market have developed modules that “snap” into their SaaS platforms. These vendors claim their tools are easy to install, easy to manage and save customers money. It sounds too good to be true. And for most organizations, it is. Carefully consider whether you need a PPM solution that is only capable of providing low-level functionality for the project manager, or if your organization could benefit from PPM technology that provides 360-degree optics across your organization, delivers actionable business intelligence and enables extensive modeling and forecasting capabilities to make data-driven business decisions.
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CA Technologies EMEA
Published By: CDW     Published Date: Mar 31, 2015
Founded in 1929, the Rutgers Business School offers undergraduate and graduate degrees with programs in accounting, business administration, finance, information technology, pharmaceuticals and supply chain management. By leveraging cloud services, the burgeoning school can deliver rapid virtualization and easy single sign-on without cutting corners. Read this case study to learn more.
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storage, cloud, infrastructure, data center, storage technologies, backup, security, it management
    
CDW
Published By: Centrify Corporation     Published Date: Apr 13, 2018
As business models have become increasingly digital, high-profile, reputation-damaging security breaches are grabbing more news media headlines. Leading companies have ramped up their investments in cybersecurity, yet that spending is often not well aligned with actual threats. Studies have shown that server-focused solutions such as network anti-virus, malware detection and website firewalls attract the biggest investments, ignoring the fact that misuse of privileged credentials is by far the most common cause of breaches. The reasons for this disconnect are not well understood, in part because it sits at the intersection of the people and technology domains. This survey, conducted by WSJ Custom Studios with sponsorship from Centrify, seeks insights into senior-level thinking on this issue, including current cybersecurity priorities and the perceived degree of alignment between threats and solutions.
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Centrify Corporation
Published By: Cisco Umbrella EMEA     Published Date: Dec 03, 2018
As a secure internet gateway, Cisco Umbrella helps you tackle the challenges of mobility, SaaS, and branch transformation by offering a single platform that secures access to and use of the cloud, SaaS applications, branch offices, and endpoints. It's your first line of defense against threats -- anytime and anywhere your users access the internet, traffic goes through Umbrella first. To understand how a secure internet gateway provides 360-degree security for access to and use of the cloud, read the ebook.
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Cisco Umbrella EMEA
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