consumer engagement

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Published By: Gigya     Published Date: Jun 20, 2014
As marketers the world over share conflicting stories of social triumph and trial in the pages of leading industry pubs, rumors run rampant across this largely uncharted marketing territory. We’re busting 5 major social marketing myths that have made their way into mainstream marketing lore, and revealing proven facts and strategies to help guide your social efforts and execution.
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social login, gamification, social plugin, rating and review software, user management tool, social user management software, social customer tool, social consumer data, increase social engagement, consumer data management, permission based identity, single sign on, social consumer insights, big data marketing, data driven marketing , social marketing, social widget, social network plugin vendors, janrain, social annex
    
Gigya
Published By: IBM     Published Date: Nov 04, 2014
Today’s consumers are on the move, and with mobile devices accounting for nearly 20 percent of site sales heading into the 2014 holiday season, creating compelling mobile experiences is no longer just a nice-to-have option. Read this research report from Aberdeen Group to get secrets on how targeted push notifications can generate unprecedented levels of engagement with customers wherever they are. Find out how to make sure every message they receive is relevant—and right on target.
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mobile notifications, mobile apps, mobile consumers, site sales, push notification
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
How can you gain the insights you need to build stronger relationships with customers and improve your business results this holiday season? Read this ebook and discover how 10 leading companies are gaining deeper insight into their customers, enabling them to provide personalized experiences that engage customers across channels, increase conversions and drive revenue. Find out how they’ve harnessed the power of customer understanding and analytics to drive business results.
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consumer analytics, customer engagement, revenue growth
    
IBM
Published By: IBM     Published Date: Jul 31, 2015
In its "Restoring Connections" paper based on research of telecommunications firms, IBM ‘s top ranked Institute for Business Value identified actions CSPs can take to reset customer experience and build brand loyalty through innovative, compelling, personalized services based on deep customer insight. Join us as we discuss how to leverage network and subscriber data to create unique customer profiles, personalize engagement, and improve marketing offers.
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ibm, telco, customer analytics, csps, consumer behavior, brand loyalty, personalized engagement, big data
    
IBM
Published By: IBM     Published Date: Aug 18, 2015
Our webinar discusses the findings of the latest IBM Institute for Business Value study - based on a survey of 12,000 consumers in 24 countries. Our findings focus on the 3 essentials of retaining customers: customer knowledge, customer value and customer engagement. In this one hour webinar, you will hear how one of the nation's leading insurers implements these findings.
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ibm, engagement, crm, customer, value, insurance
    
IBM
Published By: IBM     Published Date: May 05, 2016
The Consumer is the Channel: Infusing cognitive capabilities to engage and differentiate now and in the future
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ibm, consumer, retail, cognitive capabilities, consumer engagement, customer interaction service, customer relationship management, customer satisfaction, customer service
    
IBM
Published By: Intel     Published Date: Sep 10, 2018
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy. With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities. New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
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Intel
Published By: Intel     Published Date: Sep 14, 2018
Digital transformation has pioneered an ever-evolving landscape in the omnichannel retail experience. To efficiently meet consumer demands, retailers consider a fully immersive omnichannel customer experience as integral to their engagement strategy. With increasingly varied technologies such as NFC-based payments, digital signage with rich-media experiences, wireless technologies and IoT technologies—present great opportunities and complexities. New technologies are often being rolled out without a centrally managed approach leading to siloed solution landscape, making deployment difficult. Uncover the path to simplify and automate, where the Reliant Platform delivered performance, scalability, reliability, security, and inter-operability Reliant needs for retail applications.
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Intel
Published By: Iterable     Published Date: Nov 28, 2018
With the rise of consumer demands for highly personalized products and services comes the necessity of creating a unified brand experience. Research shows that a cross-channel marketing strategy delivers 3X more effective campaigns and 23X higher rates of customer satisfaction. In Iterable’s Cross-Channel Engagement Benchmark Report, we demonstrate that brands continue to prioritize email above mobile, web and direct mail messaging. We surveyed 200+ Iterable customers (49% Enterprise & 51% Mid-Market) to learn which channels and campaigns had the most success in 2018. To find out the results, download a copy of our hot-off-the-press — 2018 Cross-Channel Engagement Benchmark Report. The Top Takeaways: • The status quo when it comes to B2C marketing outreach • How marketers are engaging customers throughout the lifecycle • Expert commentary from our partners and customers
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Iterable
Published By: Janrain, Inc.     Published Date: Oct 16, 2013
Today’s consumer wants relevant and personalized experiences on the web, and many brands are delivering. Critical to success is fully knowing who is visiting your site beyond simple cookie-based insights. The path to a valuable exchange of information starts off just like real-life relationships and provides the foundation for authentic engagement along the way.
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branding, social graphing, social graph data, social context, social endorsement
    
Janrain, Inc.
Published By: Janrain, Inc.     Published Date: Jan 02, 2014
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
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user management, on-site engagement, customer insights, user acquisition, user engagement
    
Janrain, Inc.
Published By: KANA®, A Verint® Company     Published Date: Aug 07, 2014
The increasing popularity of self-service for today’s always on, always connected consumer, is both breathing new life into and making new demands of the contact center and customer facing staff. Learn how with our agent desktop, KANA customers are reaping rewards that not only benefit their customers but in turn, benefit their staff and business and allow them to simplify the Service engagement.
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customer service, engagement, self-service, consumer, staff, customer, rewards, benefit, business, benefits
    
KANA®, A Verint® Company
Published By: Kronos     Published Date: Sep 20, 2018
Consumer engagement is always top of mind for retailers, however brands are learning the best way to engage omnichannel shoppers at store-level is through its most knowledgable, motivated employees. Taking a lesson from their own consumer engagement strategies, innovative brands are turning to employee engagement initiatives designed to motivate associates, drive productivity, cultivate career paths, and most importantly, create more committed employees eager to drive customer satisfaction.
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Kronos
Published By: Limelight Networks     Published Date: Feb 14, 2012
Learn how to turn content assets into online consumer engagement andhigher web conversion rates. In this report, you'll find: An overview of content marketing strategies and solutions Keys to content development success Must-haves for content
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Limelight Networks
Published By: Limelight Networks     Published Date: Aug 08, 2011
Learn how to use mobile to generate the highest consumer engagement and conversion rates by customizing the mobile experience, scaling for delivery across mobile devices, and connecting the online and offline worlds.
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limielight networks, mobile commerce, mobile marketing, mobile shopping, mobile strategy, mobile retail
    
Limelight Networks
Published By: Limelight Networks     Published Date: Nov 02, 2011
Learn how to turn content assets into online consumer engagement and higher web conversions.
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content assets, content marketing, engagement, web conversion, limeilght, strategic marketing, master
    
Limelight Networks
Published By: LivePerson     Published Date: May 17, 2016
At the end of last year, the US alone had 435 million smart mobile devices in use — that’s 35% higher than the total US population. Among smartphone users, 68% use messaging apps regularly. And 84% of smartphone engagement with apps is spent communicating via text, email, and social channels. What does this mean for brands? The current state of CX is broken. Brands focus too much on channel and transaction, ignoring the customer’s preferences, and, ultimately, negatively affecting their bottom line. But wherever there’s a disconnect, there’s also opportunity. In increasing numbers brands are turning to messaging platforms and apps to offer more efficient, convenient customer service.
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liveperson, idc, consumer relations, mobile, smartphones, mobile apps, brand engagement, mobile computing, mobile data systems, mobile workers, smart phones, wireless application software, wireless phones, business intelligence, customer interaction service, customer relationship management, customer satisfaction
    
LivePerson
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, mobile computing, smart phones, customer satisfaction, customer service
    
LogMeIn
Published By: LogMeIn     Published Date: Aug 24, 2016
Just how effective is mobile engagement when it comes to customer communication? Our friends at Vanson Bourne asked 8,000 mobile consumers a series of questions to find out.
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effective mobile engagement, consumer expectations, mobile engagement, boldchat, mobile computing, smart phones, customer satisfaction, customer service, customer experience management
    
LogMeIn
Published By: Lumeris     Published Date: Aug 04, 2014
Providers need new engagement strategies and workflows, such as those offered by Lumeris, which empower consumers to make educated health choices and become partners in their own wellness. In turn, patients need the right support from their providers, in innovative, high-touch forms, so they can make the right health care and financial choices for themselves and their families. Lumeris offers five strategies for effective consumer engagement, as well as the high-touch, technological know-how to activate patients.
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lumeris, consumer engagement strategies, accountable patients, accountable physicians, accountable providers, provider patient relationship, healthy behavior change, value based care, high touch health care
    
Lumeris
Published By: Marketo     Published Date: Mar 22, 2018
The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, marketers must rapidly transform their strategies, methods, and tactics in order to stay relevant. The State of Engagement offers insights on engagement from over 2,000 global consumers and marketers. Download The State of Engagement to explore how: Consumers feel marketers are faring in making them feel wanted, understood, and connected to their brands Marketers and their organizations are engaging their consumers, employees, and partners Marketers can address the gaps between their activities and consumer perception
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Marketo
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