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Published By: Acquia     Published Date: Feb 26, 2015
The Issue: The Content and Commerce Divide Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing on basics such as PCI compliance and product information and expand-ing to more complex integrations. Now they want to add content, such as reviews and engaging media, that will inform and guide shoppers. Meanwhile, the digital marketing team regards the online store as a missed branding and engagement opportunity and tries to jump in and contribute only to find that the system can’t meet their needs. So marketing goes outside to a digital agency, pays for a separate microsite, and takes their creative production needs elsewhere. And thus a classic divide is formed. Download the Forrester Report to learn the impact of integrated and personalized commerce experiences.
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commerce, content and commerce, personalization, increasing conversions, digital marketing, commerce platform
    
Acquia
Published By: AcquireWeb     Published Date: Apr 07, 2008
This case study, published by DM News in July 2007, explores how email helped top-ranked ad agency Radarworks succeed in a changing market in developing a marketing campaign using a mixture of media channels with a set budget to maximize brand and event awareness and drive participation, and be able to measure the ROI from each marketing channel.
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acquireweb, complete campaign, complete, multi-faceted, multichannel, multi-channel, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.
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email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb, email marketing campaign, email campaign, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing
    
AcquireWeb
Published By: AcquireWeb     Published Date: Apr 07, 2008
This white paper suggests there is no doubt that email marketing can be an extremely cost-effective marketing tool, and when used properly can significantly improve a company’s bottom line. It explains that email can be used in every element of the marketing process, and presents a number of benefits that email can deliver as part of an overall marketing strategy.
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email marketing, acquireweb, integrated marketing, e-mail, acquisition e-mail, lead generation, e-mail marketing, e-mail appending, acquirelocal, local marketing, local store marketing, restaurant marketing, franchise marketing, acquisition marketing
    
AcquireWeb
Published By: Acquirgy     Published Date: Dec 09, 2009
For 6 months we evaluated leading PPC technology platforms including Marin, Kenshoo, Aquisio, SearchForce, Omniture, Clicable and others. Using a SWOT analysis, we compared their capabilities for small clients, as well as clients spending more than $1 million a month. We also explored their value for both lead generation and ecommerce clients.
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ppc, acquirigy, ecommerce, lead generation, swot analysis, kenshoo, marin, aquisio, searchforce, omniture, clicable
    
Acquirgy
Published By: Acrolinx     Published Date: Jan 28, 2015
Watch Your Tone! offers valuable advice on how you can create your own corporate voice — a unique, instantly recognizable style for all your content, that lets you speak with one voice and stand out from the crowd. This must-read resource for content professionals shares deep insights from industry experts and takes you step-by-step through the process of developing your perfect tone of voice.
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tone of voice, corporate voice, platform, style, content
    
Acrolinx
Published By: Acrolinx     Published Date: Apr 01, 2015
Content marketing is one of the highest priorities for today’s marketers, with growth rates for content development and distribution skyrocketing. According to the Content Marketing Institute, for example, 70 percent of marketers are investing more in content marketing than ever before. A recent research report from global market intelligence firm IDC further underscores the point, noting that “building out content marketing as an organizational competency” is one of CMOs’ most important initiatives, second only to measuring ROI. Read this white paper to learn more about the Global Content Impact Index.
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global content impact index, brands, web pages, analysis, content marketing, roi
    
Acrolinx
Published By: Acrolinx     Published Date: Apr 01, 2015
In January 2015, Acrolinx launched a research project to read and evaluate the world’s content. Using a proprietary linguistic analytics engine, our software reviewed 150,000 individual, public-facing web pages from 340 companies around the world. That represents 20 million sentences and over 160 million words. Read this white paper to read the findings of this research report and the effect of content.
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Acrolinx
Published By: Acronis     Published Date: Apr 26, 2011
Closing the Virtualization Loop white paper identifies the objectives in the next phase of virtual machine backup and recovery and provides recommendations on how to improve backup and disaster recovery in a hybrid IT environment.
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acronis, virtualization, backup and recovery, disaster recovery, roi, tco, virtual server backup, virtual server, backup, vmware backup, storage virtualization, server virtualization
    
Acronis
Published By: Acronis     Published Date: Dec 28, 2011
Taneja Group recently carried out a competitive assessment to put Acronis vmProtect 6 against Veeam in a head to head shoot-out. vmProtect 6 delivered across the board - demonstrating better simplicity, higher performance, and lower resource consumption.
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virtualization, virtualization software, disaster recovery, backup virtual machines, vmware backup, p2v, vmware data recovery, backup virtual server, virtualization backup, virtual backup, server migration, migrate from physical to virtual, v2v, migrate from virtual to virtual, acronis, veeam, vmprotect, acronis vmprotect, vm protection, backup and recovery
    
Acronis
Published By: Acronis     Published Date: Dec 28, 2011
According to a 2010 ESG survey, 73% of midmarket companies face "significant revenue loss or other adverse business impact" within three hours of experience downtime. Read this article to find out why you need the automated disaster recovery plan that's built in to Acronis Backup & Recovery® 11!
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automated disaster recovery, server backup, server disaster recovery, server data protection, windows server backup, vmware disaster recovery, hyper-v disaster recovery, server backup, backup vmware, backup hyper-v, acronis, acronis backup & recovery, image-based backup, backup virtual machine, backup and recovery, storage area networks, storage management, virtualization, cloud computing
    
Acronis
Published By: Acronis EMEA     Published Date: May 18, 2015
This book is a guide to modern data protection for IT professionals that covers the simplest file backup scenarios to comprehensive protection strategies for businesses with complex IT environments.
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backup, data protection, data security, protection strategies, recovery, cloud computing, virtualization, backup types, recovery tools, data backup, anti spam, anti spyware, disaster recovery, database security, data warehousing
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 18, 2015
Download this quick sales guide to find out the main benefits and unique selling points of choosing Acronis Backup Advanced solution.
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acronis backup solution, backup, backup solutions, acronis management server, backup advanced soluion, recovery, cloud, cloud computing, sales guide, acronis solutions, disaster recovery, security management, application integration, data protection, database security, virtualization
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 19, 2015
Download this paper to uncover the steps needed to mobilise your workforce and become more productive.
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mobilise your workforce, mobility, productivity, content, data, access, mobile device management, security access, access control, mobile computing, mobile data systems, mobile workers, smart phones
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 19, 2015
This paper provides information on how Acronis Access Advanced enables enterprise IT to provide their users using any device to securely access, sync and share corporate content while maintaining control over security and compliance.
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security, security content, mobile enterprise, mobility, acronis, acronis access advanced, security access, compliance, share corporate content, sync, enterprise security, acronis access advanced solution, access control, application security, mobile computing, mobile data systems, pci compliance
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 19, 2015
The Morse Group is now comprised of a strong network of member companies with more than $150 million in annual sales that deliver services in the electrical, energy and construction markets.
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mobility, acronis access solution, increase your competitiveness, mobilised workforce, improving productivity, acronis access, secure competitive, mobile device, share documents, authentication, visibility, access control, application security, identity management, internet security, mobile computing, mobile data systems
    
Acronis EMEA
Published By: Acronis EMEA     Published Date: May 21, 2015
This Case Study reveals how companies are addressing today's Disaster Recovery challenges across physical, virtual and cloud environments.
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data protection, cloud, cloud computing, disaster recovery, technologies, recovery, infrastructure, data security, cloud environments, security, application security, data integration, database security, virtualization
    
Acronis EMEA
Published By: ACT-IAC     Published Date: Feb 03, 2011
Comments by the American Council for Technology-Industry Advisory Council represented in Office of Management and Budget memorandum
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federal it, technology, communications, acquisition, government, omb
    
ACT-IAC
Published By: Act-On     Published Date: Nov 12, 2008
Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity.
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act-on, webinars, marketing, campaigns, marketing automation, lead generation, lead management, email, webforms, webex.
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
This new Raab Report transforms marketing automation adoption from a demanding leap to a manageable flight of steps. In this five-page report, you'll learn an incremental approach that lets companies adopt marketing automation - without the pain and cost of a massive deployment project. .
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act-on, marketing, marketing automation, market planning, effective marketing
    
Act-On
Published By: Act-On     Published Date: Jan 23, 2012
In this comprehensive 17-page guide from Smart Selling Tools, you will learn tips and techniques to help you:.Collect and Deliver Meaningful Lead Data .Cultivate Leads Beyond the Top of the Funnel .Uncover Opportunities Within Channels Already in Place .Create a Larger Impact with Your Email Marketing Initiatives The top 10 strategies for each category, plus a marketing tools success checklist is also included.
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act-on, marketing, selling, tools, marketing sales, leads, lead generation, email marketing
    
Act-On
Published By: Act-On     Published Date: Aug 28, 2012
Seven foundational steps your company can take to set up a functional, cost-effective lead scoring strategy, including understanding the fundamentals of lead scoring.
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lead scoring, lead generation, b2b marketing, generating roi
    
Act-On
Published By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
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introduction integrated marketing, sales and marketing, alignment
    
Act-On
Published By: Act-On     Published Date: Apr 18, 2014
Webinars have much in common with real-world events and can deliver a similar quality of leads, at a lower cost per lead. Producing a webinar provides its own set of unique challenges, but with strategic planning, a project approach, and attentive execution, you’ll find yourself creating thoroughly professional webinars.
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marketing automation, marketing, roi, benefits, grow your business, lead generation, social media, lead management strategy, content marketing, marketing strategy
    
Act-On
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