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Published By: Adobe     Published Date: Jul 09, 2015
Com o crescimento explosivo no uso de smartphones e tablets nos últimos cinco anos, a maioria dos profissionais de marketing desenvolveu estratégias para atrair clientes através de canais mobile. Nessa pesquisa, descobrimos que esses profissionais aprenderam a atingir os clientes por meio de dispositivos e plataformas, além de adaptar seus investimentos mobile à medida que eles se desenvolvem. Também analisamos e avaliamos as melhores práticas desses profissionais, de setores como: mídia e entretenimento, varejo e comércio, serviços financeiros, B2B e alta tecnologia. A pesquisa oferece uma visão geral dos investimentos em mobilidade pelos principais pro ssionais de marketing e o que é preciso para manter a liderança.
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adobe, líderes, mobilidade, estratégia, web, tecnologia
    
Adobe
Published By: Adobe     Published Date: Dec 08, 2016
É fato! Empresas que utilizam dados para orientar e otimizar decisões de marketing e vendas têm tido maior eficiência e ROI em suas operações. “Para explorar todo o potencial dos dados é preciso se assegurar de que as melhores ferramentas sejam utilizadas de forma correta, produzindo insights poderosos para os negócios” -Analisa Graciel Barbieri, Head de Marketing Brasil da Adobe.
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adobe, experiências digitais, marketing
    
Adobe
Published By: Akamai Technologies     Published Date: Sep 04, 2019
It’s a bold claim; one that hasn’t always been accepted as truth. In the not so distant past, digital security was seen as a cost center. Those days are gone. Security is essential to the success of any digital business. If there is one thing you can always count on, however, it’s that security-related incursions are inevitable. And it’s news to no one to say that these disruptions can have dire consequences beyond downtime. Security breaches erode trust and damage reputation. Simply put, there’s no longer a choice. As a CIO, CISO, or other security or IT leader, you know it’s your job to be the central agent stressing the connections between business and digital risk. It’s your responsibility to find the talent and technology to ensure the protection of your digital assets. According to Gartner, by 2020, 100% of large enterprises will be asked to report on their cybersecurity and technology risks to their boards of directors at least annually. That’s up from 40% in 2018. Whether you’r
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Akamai Technologies
Published By: Alert Logic     Published Date: Jun 12, 2014
The numbers show a clear trend: there is a growing consensus among CISOs that outsourcing security services is a viable option. In this paper Forrester shares the results of their 15-criteria evaluation of the top ten emerging players in the MSSP market.
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mssp, security services, cloud security, managed security, secure cloud, it management, enterprise applications
    
Alert Logic
Published By: BitSight Technologies     Published Date: May 26, 2016
With this guide, you’ll never have to wonder about that again. You’ll learn: - How to nail down your presentation goals and style. - How to select metrics your board will care about. - Things to keep in mind before and after a board presentation.
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bitsight, risk management, cybersecurity, vrm practices, vendor risk management, cybersecurity, security, enterprise applications
    
BitSight Technologies
Published By: BlackBerry Cylance     Published Date: Jul 02, 2018
Phoenix Children’s CISO, Daniel Shuler, and its IT security team are responsible for protecting 5,000 endpoints in the hospital and across more than 20 clinics in the region. Endpoints include physician and staff laptops and desktops, nursing stations, servers, Windows-based clinical devices, credit card payment processors, and point-of-sale terminals. These endpoints are used to store and/or process personal health information (PHI), and payment and credit card information. They must comply with HIPAA for PHI and voluntarily comply with the Payment Card Industry Data Security Standard (PCI-DSS) for credit card data. The IT security team’s existing industry-leading AV solution claimed to provide visibility into malicious activity aimed at the endpoints. It continuously reported all endpoints were safe, sound, and secure. This caused Daniel to be suspicious. He knew from experience that such low levels of endpoint malicious activity was highly unlikely. Read the full case study to learn about the results Cylance was able to deliver.
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hospital, cyber, security, data
    
BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Mar 12, 2019
Enhance cybersecurity by reducing your attack surface CISOs understand that the smaller a company’s attack surface, the fewer areas need to be protected. Keeping a low profile lets you make better use of your resources. Esther Shein reports.
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
When Daniel Shuler joined Phoenix Children’s Hospital (PCH) as CISO in 2016, he knew the hospital would be a tempting target for cyber criminals due to the massive troves of sensitive data it collects to diagnose and treat patients. Over the next three years, Shuler spearheaded a complete overhaul of PCH’s security fabric. First, he decommissioned the legacy AV and engaged BlackBerry Cylance’s ThreatZERO™ consultants to deploy CylancePROTECT® on over 4,000 endpoints. Soon after, CylancePROTECT stopped a ransomware attack that could have disrupted patient care by preventing access to electronic medical record data. Next, he engaged a BlackBerry Cylance Red Team to perform annual penetration testing assignments. Says Shuler, “Our relationship is unique in my experience. BlackBerry Cylance has proven repeatedly that they have our best interests at heart and that they share our commitment to provide the best care possible for children and their families.” Read the case study for the full s
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BlackBerry Cylance
Published By: BlackBerry Cylance     Published Date: Sep 18, 2019
“More than 70 percent of cyber attacks target small businesses," according to a National Cyber Security Alliance estimate. Yet 68 percent of small business owners in a recent survey seemed oblivious to the threat. Why the disconnect? What should they be doing to protect their business-critical systems and data? How can small businesses wring maximum value from their cybersecurity investments? Where do AI-based endpoint protection, detection, and response platforms fit into the mix? Read this BlackBerry Cylance sponsored white paper, Small Organizations Still Need Big Security, to find out.
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BlackBerry Cylance
Published By: Blue Coat Systems     Published Date: Jun 26, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, web threats, physical appliance, virtual appliance, saas, security, technology, data management, data center
    
Blue Coat Systems
Published By: Blue Coat Systems     Published Date: Jul 18, 2013
CISOs recognize the risk threats such as phishing, fake antivirus (AV), and search engine poisoning bring, and are anxious to invest in web security technology to safeguard users. Unfortunately, it’s not so easy. Many security executives are struggling to answer questions about the most effective approach. This ESG white paper from BlueCoat explains why some CIOs are struggling to manage security in an increasingly complex and mobile landscape, and offers advice for what they should be looking for in web security.
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web security, appliance, virtual, physical, saas, hybrid, access control, application security, email security, internet security, network security appliance, security management, security policies, vulnerability management
    
Blue Coat Systems
Published By: Box     Published Date: Feb 13, 2015
Many CISOs admit to trepidation about the state of cybersecurity within their organizations. Why? Aside from the increasingly dangerous threat landscape, many large organizations face other security challenges, including personnel shortages, an overwhelming number of manual processes, and technology complexity. Beyond these issues however, CISOs also face the progressively difficult responsibility of securing the distributed enterprise. Aside from PCs, departmental file servers, and remote office equipment, the distributed enterprise now includes recent IT additions like mobile computing, SaaS applications, and hybrid cloud infrastructure. In aggregate, this increasingly distributed infrastructure makes information security more cumbersome.
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ciso, cybersecurity, esg, it/security, it architecture, it management
    
Box
Published By: CA Technologies     Published Date: Aug 22, 2017
Enterprise security traditionally relied on a fortress strategy that locked down user endpoints and created walls around the network. Today, this strategy cannot support or secure the use of mobile devices and SaaS capabilities, which exist outside the fortress. As a result, Chief Information Security Officers (CISOs) have been looking for new solutions that can secure these technologies today, and adapt as threats and business needs change. The credit card industry’s security model is one example that provides a new way to think about risk and contain it—that is, if you can see past the occasional bad rap it’s gotten from attacks and breaches.
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CA Technologies
Published By: CA Technologies     Published Date: Sep 25, 2017
Enterprise security traditionally relied on a fortress strategy tha locked down user endpoints and created walls around the network. Today, this strategy cannot support or secure the use of mobile devices and SaaS capabilities, which exist outside the fortress. As a result, Chief Information Security Officers (CISOs) have been looking for new solutions that can secure these technologies today, and adapt as threats and business needs change. The credit card industry’s security model is one example that provides a new way to think about risk and contain it—that is, if you can see past the occasional bad rap it’s gotten from attacks and breaches.
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data protection, data security, data optimization, organization optimization, cloud management, virtualization, data center, cloud environment
    
CA Technologies
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
A New Security Model Worth Understanding—and Emulating Enterprise security traditionally relied on a fortress strategy that locked down user endpoints and created walls around the network. Today, this strategy cannot support or secure the use of mobile devices and SaaS capabilities, which exist outside the fortress. As a result, Chief Information Security Officers (CISOs) have been looking for new solutions that can secure these technologies today, and adapt as threats and business needs change. The credit card industry’s security model is one example that provides a new way to think about risk and contain it—that is, if you can see past the occasional bad rap it’s gotten from attacks and breaches.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuevo modelo de seguridad que merece la pena entender y emular. Tradicionalmente, en materia de seguridad empresarial, se ha confiado en una estrategia tipo fuerte que blindaba los terminales de los usuarios y creaba muros en torno a la red. En la actualidad, esta estrategia no puede posibilitar ni proteger el uso de dispositivos móviles y funciones de SaaS, que se encuentran al otro lado del fuerte. En consecuencia, los directores de seguridad de la información (CISO, por sus siglas en inglés) se han dedicado a buscar nuevas soluciones capaces de proteger estas tecnologías actuales, así como de adaptarse a medida que cambian las necesidades empresariales y las amenazas.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuovo modello di sicurezza che vale la pena di studiare, e di imitare. La sicurezza enterprise si basa, tradizionalmente, su una strategia che blocca gli endpoint degli utenti e posiziona la rete all'interno di una sorta di perimetro fortificato. Oggi, questa strategia non è in grado di supportare né proteggere l'uso di device mobile e le funzionalità SaaS, che esistono al di fuori di quel perimetro. Di conseguenza, i Chief Information Security Officer (CISO) sono alla ricerca di soluzioni nuove, in grado di tutelare queste tecnologie e di adattarsi al modificarsi di minacce ed esigenze di business.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Ein neues Security-Modell, das Sie verstehen und nachahmen sollten. Die Security in Unternehmen ähnelte bisher einer Festungsstrategie, die Anwenderendpunkte abschottete und Mauern um das Netzwerk baute. Heutzutage kann diese Strategie die Nutzung von Mobile Devices und SaaS-Funktionen (Software-as-a-Service), die sich außerhalb der Festung befinden, nicht mehr unterstützen. Daher haben sich Chief Information Security Officers (CISOs) nach neuen Lösungen umgesehen, die diese Technologien heute sichern können und die sich einer Zeit anpassen, in der sich sowohl Bedrohungen als auch Unternehmensanforderungen verändern.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nouveau modèle de sécurité qui mérite d’être étudié... et reproduit. Traditionnellement, la sécurité des entreprises a toujours été fondée sur une stratégie de « forteresse », chargée de sécuriser les terminaux utilisateur et de former une barrière de protection autour du réseau. Aujourd’hui, cette stratégie n’est pas en mesure de supporter ou de sécuriser l’utilisation des périphériques mobiles et des fonctionnalités SaaS, qui existent en-dehors de la forteresse. Les responsables de la sécurité des informations (CISO, Chief Information Security Officer) sont donc tenus de trouver de nouvelles solutions à même de sécuriser ces technologies actuelles, et de s’adapter aux menaces et aux besoins métier en évolution.
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CA Technologies EMEA
Published By: CDW Symantec     Published Date: Aug 02, 2012
Read how chief information security officers (CISOs) view the state of mobile computing. This whitepaper discusses the importance of mobile enablement, policy updates, pertinent security practices and what organizations have done to secure their business mobility.
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ciso, mobile, computing, security, idg, symantec, managers, enterprise, email, devices, apps, it management, mobile computing, mobile data systems, mobile workers, cloud computing, infrastructure
    
CDW Symantec
Published By: CDW Symantec     Published Date: Aug 02, 2012
This white paper documents the ubiquity of tablets and other mobile devices within the workplace, the sensitive data accessed on these devices and their potential IT risks, and the data loss prevention solutions Symantec provides to help CISOs make the most intelligent security decision.
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ipad, data security, remote wiping, data encryption, sandboxing, compartmentalization, reverse proxy, dlp, tablets, it systems, endpoint device growth, symnatec, integration, cisos, wireless, data management, data center
    
CDW Symantec
Published By: Cisco EMEA     Published Date: Mar 08, 2019
And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unknown is what keeps CISOs, what keeps you, up at night – and we know because we asked you.
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Cisco EMEA
Published By: Cisco EMEA     Published Date: Mar 26, 2019
Imagine if you could see deep into the future. And way back into the past, both at the same time. Imagine having visibility of everything that had ever happened and everything that was ever going to happen, everywhere, all at once. And then imagine processing power strong enough to make sense of all this data in every language and in every dimension. Unless you’ve achieved that digital data nirvana (and you haven’t told the rest of us), you’re going to have some unknowns in your world. In the world of security, unknown threats exist outside the enterprise in the form of malicious actors, state-sponsored attacks and malware that moves fast and destroys everything it touches. The unknown exists inside the enterprise in the form of insider threat from rogue employees or careless contractors – which was deemed by 24% of our survey respondents to pose the most serious risk to their organizations. The unknown exists in the form of new devices, new cloud applications, and new data. The unk
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Cisco EMEA
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
Your CISO is faced with two dilemmas: Too much malware reaches you and perimeter security is often blind. Our solution is to use DNS as the first layer of always-on network security.
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Cisco Umbrella EMEA
Published By: Cisco Umbrella EMEA     Published Date: Aug 08, 2019
“We ruled out Zscaler due to its overly complex architecture and PAC file requirements. The ongoing management would have been a nightmare.” - Marc Tournier, Information Security and Compliance Manager (CISO), Avril Group
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Cisco Umbrella EMEA
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