behavior based segmentation

Results 1 - 3 of 3Sort Results By: Published Date | Title | Company Name
Published By: Anthem Marketing Solutions     Published Date: Jan 25, 2011
Analytic Tool Delivers Immediate Actionability, Far Beyond Traditional RFM
Tags : 
data analysis, marketing spend, rfm, customer behavior, transaction analysis, transaction reporting, customer buying behavior, value optimization
    
Anthem Marketing Solutions
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: Boost demand with messaging that resonates more with your market Grow your customer base by understanding what drives purchase behavior Increase revenue and profitability by discovering which customers will pay a premium for your product
Tags : 
    
Qualtrics
Published By: Virgin Pulse     Published Date: Aug 20, 2012
Employee wellness efforts have historically been "one size fits all" -which is ineffective at improving employee health behavior. See how offering a personalized health experience for your employees based on robust data, reporting and segmentation can drive engagement and long-term healthy behavior change.
Tags : 
wellness, corporate wellness, incentives, rewards, activity, health, fitness, motivation
    
Virgin Pulse
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.