advocates

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Published By: Acquia     Published Date: Feb 26, 2015
Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business. You already know that your customers are talking about your brand on social media platforms, posting images from your product pages to Pinterest, and checking reviews. The brick-and-mortar and virtual commerce experiences have become so intertwined that customers sometimes make an online purchase while standing in your store. So, there's no question that all commerce today is social, and this ebook will dive deeper into that concept.
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social experience, acquia, vitual commerce experience, online shopping
    
Acquia
Published By: Automation Anywhere     Published Date: Feb 21, 2019
The Augmented Human Enterprise is an independent academic study into the reality and future of automation and AI technologies in the workplace. The future impact of automation and AI on businesses and the people working within them is under constant debate. Advocates hail a future utopia, detractors foresee our dystopian demise. But what's the reality today? A team of academics at Goldsmiths, University of London set out to investigate the real-life impact of automation on work and found that augmented workplaces–those with collaboration between human and machines–score 33% higher on factors deemed to make a workplace more human.
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Automation Anywhere
Published By: AWS     Published Date: Jun 15, 2016
If cloud architectures were human beings, their development stage would fall squarely in the middle of adolescence. Enterprises are at an inflection point with their cloud deployments as they migrate from ad hoc projects to full-fledged, mature, integrated cloud architectures. The discussion around cloud reflects the trepidation and uncertainty that come with adolescence: Cloud advocates express excitement, whereas others voice concern about these developments.
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AWS
Published By: Brainloop     Published Date: Nov 09, 2011
This paper advocates that for any document sharing application to genuinely add value, it must augment or complement the organization's existing document security infrastructure.
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brainloop, enterprise, information management, security options, technology, business, access control, authentication
    
Brainloop
Published By: Castlight Health     Published Date: May 02, 2014
This white paper reveals data-driven insights to help you create a strategic communications plan that includes: creative, cost-effective incentives promoted through repeated communications, a robust, multi-media digital promotion strategy paired with on-the-ground advocates at all levels, internal leadership participation to encourage adoption
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castlight health, driving employee engagement, health plans, healthcare decisions, company healthcare coverage, incentives, internal leadership, human resources
    
Castlight Health
Published By: Crowdtap     Published Date: Jul 03, 2012
New from Crowdtap, learn why influence is the hottest topic in marketing and social media. We'll show you how to tap your brand's peer influencers to drive advocacy and boost word-of-mouth online and off with 5 Keys to Success in Influencer Marketing.
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influence, influencer, influence marketing, influencer marketing, influence score, social marketing, social roi, social media
    
Crowdtap
Published By: Crowdtap     Published Date: Mar 21, 2013
Learn why the next evolution of social marketing is Collaborative Marketing. Brands that are closest to those who buy, use, and advocate for their products win.
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marketing insights, research, insights, marketing metrics, peer influence, peer influencer, influencer community, brand influence
    
Crowdtap
Published By: CrowdTwist     Published Date: Apr 18, 2016
Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.
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loyalty, advocacy, fans, superfans, loyalty
    
CrowdTwist
Published By: EMC Corporation     Published Date: May 27, 2014
Get in-depth insights from a new global survey of executives by The Economist Intelligence Unit, which confirms significant change in how organizations like yours deliver and use IT services, and advocates a blended model of internal and third-party services.
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emc, cloud computing, hybrid cloud, private cloud, cloud infrastructure, itaas, it-as-a-service, it services
    
EMC Corporation
Published By: Evergage, Inc.     Published Date: Nov 13, 2014
Start Turning More Visitors into Customers There’s no way around it – the future of Digital Marketing is Personalization. By presenting your online audiences with relevant, personalized content in real time, you can create engaging experiences that increase conversion rates by as much as 300%. This FREE eBook can help you turn visitors into customers with inspirational examples and ideas for: • Bounce Prevention • Relationship Building • Visitor Conversion • Creating Advocates
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website personalization, customer-website interaction, real-time
    
Evergage, Inc.
Published By: FICO     Published Date: Jun 07, 2016
As IT departments’ lists of backlogged application development projects keep growing, so does the speed of new development requests from line-of-business personnel. For many IT departments, the speed of business — the speed of requests for additional developments — can’t be met under current practices. This inability to keep pace with critical development requests, supporting timely strategy modifications, seriously impacts an enterprise’s profitability. The solution FICO advocates — one that accounts for budget constraints, legacy operational realities and quality assurance — is to empower line-of-business personnel as Citizen Developers, giving them the right set of technology assets to quickly, safely and cost effectively participate in application development.
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FICO
Published By: IBM     Published Date: Jun 11, 2008
In a 2007 poll of nearly 200,000 consumers, IBM found that retailers who integrate customer-focused initiatives are more likely to turn regular consumers into brand advocates and outperform their competitors. Download the white paper and find out what key retailer attributes drive consumer advocacy.
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crm, customer relationship management, customer focus, customer-focused, shopper insight, shopping insight, ibm, mmdg
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
Read this white paper to learn how marketers are using IBM technology to learn about their customers' attitudes, preferences and buying habits from what they say on publicly available social media and through the full range of interactions that can be recorded, measured and analyzed. Discover how marketers are combining that knowledge with other sources of customer information to guide marketing decisions and shape marketing campaigns, cultivating relationships with online advocates to help steer product development, and, ultimately, boosting sales and revenue.
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paid media, owned media, earned media, social media, ibm, social analytics, pay per click, ppc
    
IBM
Published By: IBM     Published Date: Oct 03, 2012
Watch a webcast on making your online customer experience exceptional and how to turn your customers into brand advocates
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online experience, user experience, web experience customer experience, branding, digital marketing, ibm, social business
    
IBM
Published By: IBM     Published Date: Oct 01, 2013
Engaging Your Employees & Improving Adoption and Retention of Key Business Messages Today's Corporate Communications leaders are tasked with making their employees smarter about your company's business, elevating their engagement and knowledge around your brand in ways that are impactful, memorable and enables retention of the key messages. Yet in a recent CMO Study conducted by IBM Institute For Business Value, only 20% of CMO's believe that the corporate character and brand are fully understood by the organizations employees. Join us for a 60-minute webinar to discover how how other companies are successfully creating advocates out of their employees and help them to better understand their corporation's key messages through the use of new and exciting technologies.
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corporate communications, social business, employee learning, employee retention, human resource management, cmo, workforce management, smarter workforce
    
IBM
Published By: IBM     Published Date: Nov 04, 2014
Are you doing enough to drive the repeat sales that turn holiday buyers into loyal customers? Many businesses are leaving money on the table by neglecting existing, one-time customers in favor of increasing new business. Download this ebook and get examples of 15 post-purchase emails that will inspire contacts to buy again and become brand advocates.
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consumer loyalty, repeat sales, post-purchase emails
    
IBM
Published By: IBM     Published Date: Feb 27, 2017
Advancements in analytics have sparked renewed excitement in the consumer products (CP) industry. Maturing analytics capabilities are now delivering greater value across major CP functions including marketing, sales, merchandising, supply chain, and more. Thus helping CP companies become more consumer and customer focused in all aspects of their businesses. Read this research report conducted by 'Consumer Goods Technology' to understand how, next-gen analytics capabilities is key in unlocking a deeper understanding of customers, help create successful new products, foster brand advocates and optimize distribution channels and ultimately shape demand
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cgt, analytics, consumer goods, distribution channels, advanced analytics
    
IBM
Published By: Inovis     Published Date: Aug 06, 2007
Major retailers and mass merchandisers are turning up the pressure on their trading partners and even other retailers to implement Global Data Synchronization (GDS) within their organizations. These advocates see GDS and participation in the Global Data Synchronization Network (GDSN) as the best path to improving the timeliness and accuracy of their supply chains, particularly once these efforts are broadly supported across the retail supply chain landscape.
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gds, inovis, retailers, merchandisers, gdsn, data synchronization, inovis catalogue, global data synchronization
    
Inovis
Published By: Jive Software     Published Date: Sep 09, 2013
Happy customers are your brand's best friend, but how do you connect those positive reviews to your prospective customers? This webinar will highlight use-cases showcasing companies that have successfully promoted a brand that customers love, respect and evangelize organically. You'll learn how to cultivate brand advocates as an extension of your sales team with public communities.
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branding, customer obsession, brand advocacy
    
Jive Software
Published By: LogMeIn     Published Date: Nov 05, 2012
When thinking about customer experience, there is no single metric that provide operators with evidence of customer satisfaction. Learn how LogMeIn advocates the use of a 3 step strategy that enables them to better tailor customers' needs.
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logmein, customer experience, customer, customer experience metrics, customer metrics, customer satisfaction, enterprise applications
    
LogMeIn
Published By: Monotype     Published Date: Mar 28, 2017
Your brand may have throngs of fans and followers — people who “Like” or “Follow” a particular page or account. While these metrics are certainly important, they don't always equate to obvious value for your brand. The followers who are so passionate that they're creating branded content and advocating for you are the ones to focus on. Advocates are one of the best, most cost effective ways to drive business, hands down. Advocates are users with a true connection, passion and commitment to a particular brand or product. Advocates drive action, not just awareness, and unlike paid advertisers, they advocate because they want to. The second a customer becomes so invested in your brand that they share the love with their networks, they become your best marketer.
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swyft, branding, brand advocates, consumer, purchase intent, content, media
    
Monotype
Published By: Motorola Solutions     Published Date: Jun 05, 2019
THE TIME IS NOW TO CREATE AN ENGAGING SHOPPING EXPERIENCE FOR EVERY CUSTOMER. In the world of retail, the customer is always right. That’s why retailers today must ensure their staff is well-informed, well-coordinated, armed and ready with the right information to satisfy customers in stores. Whether it’s a customer’s question about a product or a request for a different size, shoppers expect retail associates to be empowered with accurate answers and attentive service. Above all, stores need to rely on strong communication technologies so retailers can deliver a seamless experience for shoppers and keep them coming back. When retailers create an engaging experience, customer interactions turn into transactions and occasional buyers turn into loyal brand advocates. Motorola Solutions Two-Way Business Radios are helping retailers across the nation enhance customer and employee interactions, efficiency and safety both in stores and warehouses – but which business radio model is right for
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Motorola Solutions
Published By: MuleSoft     Published Date: Oct 13, 2015
It’s in a retail business’ best interest to develop an omnichannel strategy; customers who engage in multiple channels spend up to 30% more than single channel customers and tend to be powerful advocates for the business. Building these strategies is a process that businesses embark upon, and that process can be made easier through MuleSoft's approach to enterprise integration, API-led connectivity. In this whitepaper, we’ll discuss the omnichannel journey and how integrating and exposing valuable data can put retailers in a competitive position to win over the tech savvy customer.
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retail business, omnichannel retailing, multiple channels, connectivity, integration, single channel customers, enterprise applications
    
MuleSoft
Published By: NICE inContact     Published Date: Sep 18, 2019
Ready to step up your revenue in eight easy steps? Get this guide and start transforming your customer experience immediately. It’s helped other businesses reach up to 30% of their revenue goal – and it’ll work for your contact center too. This white paper includes strategies for: • Empowering and rewarding customer advocates • Encouraging and responding to customer feedback • Developing a plan for continuous improvement • Future-proofing processes and tools
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NICE inContact
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected
    
Oracle
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