video marketing

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Published By: Polycom     Published Date: Jul 30, 2014
In this MarketScope report, Gartner evaluated seven group video conferencing vendors on business model, customer experience, market responsiveness and track record, marketing execution, product strategy, and overall viability. They conclude that the introduction of personal and mobile endpoints is dramatically reshaping the landscape for group video collaboration, and that IT leaders should align their video portfolios for maximum utilization and strategic fit with their related investments in collaboration and unified communications.
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marketscope, group video, system, business model, customer experience, marketing execution, market responsiveness, viability, communication, leaders, video, video portfolios, networking
    
Polycom
Published By: Curalate     Published Date: Jan 09, 2017
How vertical video is leading the next wave of content marketing. Download now!
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vertical video, content marketing, ad revenue
    
Curalate
Published By: Brightcove     Published Date: Sep 26, 2016
Enable valuable digital dialogues through a combination of marketing automation, interactive video, and personalized content. Intelligently crafting these elements of your campaign, while effectively integrating the tech stack tools that empower 1:1 conversations (OVP, MAP, and CRM), can create a remarkable video marketing strategy.
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Brightcove
Published By: Brightcove     Published Date: Sep 26, 2016
Here are the pros and cons of social players and the benefits of OVPs, followed by an overview of the type of content that works best for each in a blended strategy.
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Brightcove
Published By: Brightcove     Published Date: Sep 26, 2016
In this guide, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives.
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Brightcove
Published By: MEDIAmobz     Published Date: May 21, 2014
Are your product launch plans competitive? Once upon a time watching video online was a niche activity. As video has become widely available on mobile devices, it was become a mainstream activity. According to eMarketer's March 2014 report, video has and will continue to enjoy the highest ad-spending growth rate across both mobile and desktop. This white paper speaks to mission-critical inclusion of video in your product launch plans.
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mediamobz, product launch, online video marketing, customer experience, customer engagement, interactive marketing, emarketing, mobile devices, mobile marketing, mobile device
    
MEDIAmobz
Published By: Riverbed     Published Date: May 18, 2012
In this video, Joe Ghory, a senior product marketing manager at Riverbed Technology, explains the drivers behind virtual desktop environments, as well as the advantages and challenges that you need to know.
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virtual desktop, virtualization, network bandwidth, bandwidth, wan, wan optimization, network
    
Riverbed
Published By: Brightcove     Published Date: Sep 29, 2015
As the marketing landscape changes, marketers need to change the way they interact with their customers. In order to help you avoid common pitfalls, we present the Top 5 Video Marketing Mistakes of 2015.
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branding, consumer marketing, content management system (cms), crm best practices, lead generation
    
Brightcove
Published By: Brightcove     Published Date: Sep 29, 2015
Higher-value content equates to better performance, and no other form of content creates value for consumers like video does. Utilizing video beyond just another type of content asset and more as a marketing program accelerator can turbocharge other marketing programs more effectively and increase total marketing ROI.
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video marketing, channel marketing, consumer marketing, email campaign, email list management, email management
    
Brightcove
Published By: MEDIAmobz     Published Date: Nov 14, 2014
Ever done a webinar? If so, you know they are one of the most effective types of B2B marketing out there. Many companies host and thousands of people attend webinars, but few have considered a unique technique in webinar marketing: breaking them down into digestible bites.
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mediamobz, webinar, webinar video, b2b marketing, webinar marketing, video marketing
    
MEDIAmobz
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts, account based marketing, abm, account based sales development, account mapping, marketing operations, sales operations, marketing strategy
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity, sales funnel, revenue growth, revenue acceleration, sales cycle, sales behavior, marketing productivity, sales productivity, b2b marketing, account based marketing, demand generation, outbound marketing, outbound sales
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting, target revenue goals, outbound sales, outbound marketing, demand generation, buying process, marketing productivity, sales productivity, b2b marketing, demand generation, outbound marketing, outbound sales, sales development team
    
LeadGenius
Published By: Oath     Published Date: Jun 02, 2017
Video advertising helps your brand tell a captivating story using sight, sound and motion. Combine that with the power of social media, digital content platforms and real-time marketing opportunities—and your branded content can earn the views, likes and shares that lead to meaningful consumer action. Learn how to run effective video ad campaigns with our ultimate guide to digital video advertising.
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video advertising, video ads, digital advertising, online advertising, brand advertising
    
Oath
Published By: VIDEOHUB     Published Date: Mar 14, 2012
When you sign up and complete $2500 worth of advertising on Videohub Marketplace, we add $500 to your account, which you can use immediately in crease your reach or save for a future campaign.
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acudeo, adwords, beet tv, bright cove, buy video ad, dealer marketing, google ad, hotel marketing, iab, jw player, local business marketing, local tv, local video marketing, long tail tv, online video ad, ova, pre roll, real estate marketing, restaurant marketing, spot tv
    
VIDEOHUB
Published By: IBM Software     Published Date: Sep 13, 2011
As marketing programs become more expensive, and response and conversion rates plummet, knowing your customers is key to maximizing the profitability of your direct marketing campaigns. View this brief video to learn how you can gain valuable insight into your customers' behaviors and more accurately predict how they will respond to your marketing efforts.
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ibm, analytics toolkit, marketers, customer behavior, technology, profitability, business analytics, business intelligence, business management, customer interaction service, customer relationship management, customer satisfaction, customer service
    
IBM Software
Published By: Adobe     Published Date: Apr 17, 2014
Online video continues to be one of the hottest opportunities for marketing—if you know exactly where to focus your efforts. Our U.S. Digital Video Benchmark can help. Download it now to learn about the rise of video streaming on smartphones, the explosion of TV Everywhere, and the opportunities you should seize in 2014.
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adobe, marketing, online marketing, online video marketing, online video, digital marketing, smartphone, video streaming
    
Adobe
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content, content pipeline, development workflow, content publishing, content distribution, global audience, mobile marketing
    
Limelight Networks
Published By: FORA.tv     Published Date: Jun 11, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
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conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 09, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
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conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 20, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Aug 30, 2012
The conference and event industry is booming. An online video strategy can help conference and event organizers benefit from various trends. Download your complimentary white paper now and find out more!
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
Published By: FORA.tv     Published Date: Sep 24, 2012
The conference and event industry is booming. Audiences everywhere are rediscovering the value of face-to-face networking, the importance of professional education, and the plain thrill of hearing a dynamic speaker firsthand.
Tags : 
conferences, events, series, live events, video programs, online videos, on-demand videos, free videos, pay-per-view videos, broadcast event, video services, non-profit, video marketing, not-for-profit, cmp, certified meeting planners, cmp's, cmps, association, associations
    
FORA.tv
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