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Published By: Wyng     Published Date: Mar 03, 2015
Want to take your digital and social marketing strategy to the next level? Read this Forrester report to learn the four steps you need to take to succeed with best practices from leading brands, including SodaStream, Dr Pepper & more.
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digital marketing, internet marketing, marketing strategy, digital trends, interactive marketing, customer engagement, customer experience/engagement, digital experience, customer data, emerging marketing, social marketing, hashtag marketing, instagram marketing, shoppable instagram, ecommerce, social media, ugc, consumer marketing, marketing tips, marketing tools
    
Wyng
Published By: Arthur J. Gallagher & Co.     Published Date: Oct 26, 2015
Employers of choice are committed to providing their employees with a rich benefits and compensation program while trying to decrease or maintain operating costs. Our 2015 survey - with over 3,000 participating organizations - covers everything from high-level questions about organizational priorities and benefit strategies, to current and future tactics related to medical and pharmacy benefits, wellness, work-life balance, retirement and employee communications. Download Gallagher's Benefits Strategy & Benchmarking Survey Executive Summary for a glimpse of what organizations are doing nationwide as they pursue their goals to compete, succeed and prosper in a competitive and constantly evolving market.
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arthur j. gallagher, benefits survey, organizational priorities, medical benefits, pharmacy benefits, wellness, work-life balance, retirement, employee communications, benefits, business issues and trends
    
Arthur J. Gallagher & Co.
Published By: Affirm     Published Date: Jan 05, 2016
Millennials’ purchasing power will soon exceed that of every other generation, yet the key factors that influence their purchasing decisions are sometimes a mystery to merchants. This article will help explain these factors and provide valuable actionable tips to help you succeed in converting Millennials to loyal customers.
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affirm, millennials, purchase, decisions, ecommerce, conversions, enterprise applications
    
Affirm
Published By: DocuSign     Published Date: Apr 24, 2018
"In order to succeed in this evolving digital landscape, financial services institutions must embrace trending technology to remain competitive or risk becoming obsolete. Today’s customers expect to be able to bank not just anywhere, any time, but also on any device. What’s more, they want to be able to open new accounts, apply for loans, and perform other tasks that in the past could only be done at a branch, securely and easily. Download this complimentary IDG report to learn about digital banking best practices to stay competitive by going paperless, attract and keep the next generation of customers who demand digital options, and thrive in the digital age. "
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DocuSign
Published By: IBM     Published Date: Apr 08, 2016
To gain insight into successful mobile application development practices today, the IBM CAI surveyed 585 developers and development managers from nine countries. How do some projects deliver great applications? The secret lies in having the right team and the right approach.
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ibm, urbancode, mobile, mobile development, ibm cai, networking, software development, it management, knowledge management, enterprise applications, platforms, data management
    
IBM
Published By: VMware     Published Date: Dec 15, 2016
Organizations that invest in proprietary applications and data for competitive advantage in their industries only succeed by making those investments available to employees, customers, and partners that drive revenue and opportunity. Securing those investments requires a fresh perspective as the types of devices accessing the cloud datacenter are changing rapidly and new workloads, such as VDI desktops, are appearing more regularly alongside server workloads. These changes alter the potential attacks and potential threats to datacenters whose security primarily stands firm at the perimeter, however, within the data center the security is weak. By combining VMware NSX with the AirWatch Tunnel and/or VMware Horizon View, organizations are able to bridge the device to datacenter security gap in a way that both increases the overall security of the cloud datacenter and makes it far simpler to manage security through defining and delegating application and services to specific users. Thi
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VMware
Published By: SAS     Published Date: Jun 05, 2017
For organizations to succeed with the onslaught of devices, sensors and tools that innovation garners, data must no longer be treated as a byproduct but instead as an asset. And data-driven innovation must start at the top. That's what Michael Schrage, Fellow at MIT Sloan School's Initiative on the Digital Economy, said during the Harvard Business Review webinar, Leadership and Big Data Innovation. Find out why data experimentation, governance and culture are part of the next leadership challenge for organizations.
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SAS
Published By: Workfront     Published Date: Nov 17, 2015
How will ensure your marketing initiatives’ success in 2016? Join us for a TED-style webinar on Wednesday, December 16, at 1:00 p.m. ET, with marketing thought leaders Ann Handley, Jay Baer, Joe Staples, and Mark Schaefer as they provide forward-looking recommendations on how marketing managers and executives can confront and overcome the challenges of the coming year. How your marketing team works is as important as what they’re working on. The winners in 2016 will be those teams who optimize their team’s work processes and tools for maximum creativity, efficiency, and reactivity. This webinar promises tips and tricks on how to build this kind of high-performing marketing team, including: • How to better plan, prioritize, and manage your work for a successful 2016 • Trends that impact the way marketers work and their ability to succeed • How to manage your teams to understand the full scope of work and make data-driven decisions
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Workfront
Published By: Viavi Solutions     Published Date: Oct 11, 2013
Managing UC means delivering streaming video fluidly, transmitting voice with clarity, moving IM's briskly, and send emails promptly. Easier said than done. To succeed from setup to show time, take these three tips to achieve the high performance end-users expect.
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us applications, shortcuts to success, uc success, network instruments, achieve high performance, end-users, user expectations, network environment, qos, application and network management, optimize performance, critical applications, networking, it management, wireless application software, application performance management
    
Viavi Solutions
Published By: VMware     Published Date: Feb 24, 2017
The economy isn't standing still. For your business to succeed, your employees shouldn't either. With your network infrastructure as a strong pair of legs, the right combination of a seamless user experience and a secure workspace will give users -- and your organization -- the ability to move forward with mobility. This eBook relays the importance of unifying your infrastructure to deliver apps effectively across multiple devices. Learn how to stay on top of security and consistency with enterprise mobility management.
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VMware
Published By: Marketo     Published Date: Jul 30, 2013
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
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marketing automation, marketo, lead nurturing
    
Marketo
Published By: Marketo     Published Date: Jan 08, 2014
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to make sure your people, process, and technology are aligned to get the fastest speed-to-results. But you can't map bad processes to new technology, you need complete user adoption in order to be successful, and you need to proactively grow your solution as marketing continues to evolve.
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marketing automation, marketo, lead nurturing
    
Marketo
Published By: Marketo     Published Date: Mar 20, 2018
With nearly 60% of marketers working in teams of only one to five people, it's no wonder that small marketing teams are often tasked with doing more, but with fewer resources. But even with these challenges, small marketing teams can make the best of their situation by utilizing their strengths of agility, creativity, and adaptability, and by focusing on the efforts that give them the best return on investment. However, even with this sound plan, it's not always a smooth ride to success. As a full, comprehensive solution, small marketing teams should look to automate their processes through the use of a marketing automation platform. This strategy can effectively help to conquer small team woes and drive success, making the team appear not so small after all. Download this ebook to learn how marketing automation can empower small teams to function at their peak, including: The challenges and advantages of a small team 5 ways that a marketing automation solution can help small teams
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Marketo
Published By: Viavi Solutions     Published Date: Apr 01, 2015
Ready to effectively monitor in the cloud? It’s time to go beyond vendor provided data and establish performance metrics and baselines that matter. The 3 Key Cloud Monitoring Metrics IT Brief helps you identify cloud monitoring challenges while providing the strategies to succeed.
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cloud monitoring, cloud metrics, business analytics, performance monitoring, data, cloud data, metrics, business metrics, cloud computing
    
Viavi Solutions
Published By: Bronto     Published Date: Jan 20, 2017
What you'll learn: - Learn how personalization tools can move the revenue needle. - Explore examples from leading commerce marketers, such as Vince Camuto and Fox Racing. - Understand what features are needed to derive ROI from various tools.
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bronto, ecommerce, commerce marketers
    
Bronto
Published By: Bronto     Published Date: May 18, 2017
Convenience is absolutely critical to succeeding in e-commerce. Any glitches along the path to purchase potentially result in a lost sale. That's one reason we think Apple Pay's new mobile payment feature that uses a fingerprint is going to be a game changer. Its another step in reducing hurdles to online buying. You see it, you select it, you pay with your finger. What could be more convenient? Not interested in Apple Pay? Or unable to use it? At the very least, make sure customers that shop on multiple devices are recognized, no matter which device they log into. Giving them access to their stored information will make for a much smoother checkout.
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bronto, digital marketers, program management, customer support, critical data source, email management, world wide business research, mobile devices, visual commerce, virtual reality, overseas market
    
Bronto
Published By: Oracle     Published Date: Sep 30, 2014
B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales. To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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digital, body, language, b2b, transaction, buyers cues, intentions, networking
    
Oracle
Published By: Oracle     Published Date: Sep 30, 2014
To succeed in today’s highly competitive business environment, your company needs to be customer obsessed. Your customers’ digital interactions are the narrative of your brand, and engaging with them proactively through their channels of choice is key to delivering exceptional experiences and creating loyal brand advocates. Download this paper to learn how to deliver connected buying journeys to your customers.
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customer, obsessed, marketing, leader, digital, interactions, social, connected, networking
    
Oracle
Published By: GeoTrust     Published Date: Oct 06, 2014
Without trust, no website or online service can succeed in the competitive online marketplace. This year has seen a spate of breaches that have targeted the systems of Certificate Authorities (CAs), the companies that prove websites and services are secure and safe to use. Some of these attacks have undermined the trusting relationship between users and even well-known online brands. The changing security landscape has demonstrated not all CAs are the same, and choosing the right CA is critical to running and maintaining a safe and trusted online business. This white paper looks at the role of CAs in web security, including what measures a CA can take to promote trust in its certificates and the criteria to consider when choosing the best CA for the job.
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certificate authority, web security, security landscape, online service, trusting relationship, certificate authorities, security
    
GeoTrust
Published By: Crownpeak     Published Date: Jul 29, 2015
This guide is intended to help you navigate the path to a mobile-friendly website that positions your company to succeed now and in the future. As we go into detail on the exponential growth of mobile and it's disruptive impact on businesses that have not yet adapted, we will discuss the 6 steps you need to take to prepare for this change in mobile adoption.
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crownpeak, ebook, mobile friendly websites, mobile responsive design, conversion-optimized website design, wcm, web content management, personalization
    
Crownpeak
Published By: Cision     Published Date: Jul 08, 2016
Today’s consumers are more skeptical when it comes to your brand messaging. They don’t trust what you say just because your brand states it. Customers hear your words and demand, “Where’s the beef?” They require proof. They also need recommendations from people they trust and admire, such as friends and family–but these can also be celebrities or well-known and respected people within their industry. Your consumers look to people who “influence” them when making decisions about what brands to follow and from whom to buy.
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cision, media, public relations, influencer relations, influencers, brands, marketing
    
Cision
Published By: Xactly Corp     Published Date: Nov 16, 2016
Sales Compensation planning season is right around the corner, and there’s no better time than now to start preparing! Join compensation expert Robert Blohm, Xactly’s VP of Strategic Services, for an on-demand webinar which will share industry best practices regarding preparation efforts to help ensure you are ready. We’ll cover everything you need to do BEFORE you start designing. With the right preparation, your new plans will be grounded in reality and guided by the best thinking in your organization. Prepare to succeed.
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comp planning, compensation planning, sales compensation planning, comp design, sales compensation, sales compensation software, incentive compensation software, sales commission, sales payout, sales technology, sales best practices, sales performance management, incentive compensation, compensation management, enterprise applications
    
Xactly Corp
Published By: Revana     Published Date: Mar 14, 2016
To succeed in 2016, marketers must pay heed to a number of critical SEO trends, including how they go about utilizing structured data and when it’s best to apply geographic modifiers. In this eBook, we have identified six top trends to watch for in 2016, along with best practices for executing on each of them.
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revana, seo, search, integration, data, digital marketing
    
Revana
Published By: Act-On     Published Date: Aug 18, 2014
Your clients are doing more online marketing – and they expect you to help and guide them. Learn how you can use marketing automation tailored for agency needs to help your clients succeed – and to grow your business. Discover the nine essentials on how marketing automation for agencies can give you a sharper competitive edge.
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act-on, marketing, online, agency, automation
    
Act-On
Published By: Seamless     Published Date: Jun 11, 2013
In today’s business climate finding and retaining talented employees is extremely important. Even if you’re not adding new employees, retention is still a top concern, especially if you’re in an industry ripe with job opportunities. For industries that face stiff competition or a shortage in skilled workers, it is imperative to create work environments that people want to be a part of—and stay a part of. For those companies that succeed, the impact on the bottom line is huge.
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perks, retention, human resources, talent, seamless, food, benefits, business issues and trends, human resources management, staffing
    
Seamless
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