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Published By: Mintigo     Published Date: Nov 20, 2017
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a host of limitations. In today’s competitive landscape, organizations needs to embrace more advanced and reliable scoring models to succeed. Read this ebook to learn 4 reasons why traditional lead scoring is not adequate, and why scoring with AI is necessary.
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Mintigo
Published By: SAP     Published Date: Mar 24, 2011
The list of initiatives that are data-enabled-indeed, data-intensive-vary from company to company, from industry to industry. But the common denominator is an increasing awareness that these and other programs can't succeed without clean, meaningful, and available information. In this white paper, Baseline Consulting's Jill Dyché discusses how the data conversation is changing from philosophical questioning to hard-core tactics, from "What do we need?" to "Where do we start?" It covers the most common reasons for data governance failure, as well as the components of data governance that will inform the right strategy and give companies a means of determining where and how to begin their data governance journeys.
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data governance, data governance failure, data governance initiative, governance, business intelligence, database development, data integration, data mining
    
SAP
Published By: Mintigo     Published Date: Sep 05, 2018
Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers can no longer live by “I think, I feel” and sales can no longer manage by “gut instinct.” Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. Begin with the end in mind, use data and predictive intelligence to discover and target accounts and decision makers, create targeted content, select channels, deliver an omni-channel experience and measure results. This ebook will cover seven steps that every account-based marketer and seller should follow to create a successful process for ABM.
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Mintigo
Published By: IBM     Published Date: May 27, 2014
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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ibm, big data, insurance, digital insurer, business model, insurance industry, technology, integration
    
IBM
Published By: IBM     Published Date: Feb 24, 2015
If insurers want to succeed in today's digital world, they need to create experiences and business models that are orchestrated, symbiotic, contextual and cognitive.
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digital reinvention, ibm, digital insurer, digital technologies, technology, finance
    
IBM
Published By: SAS     Published Date: Jun 06, 2018
The Internet of Things (IoT) is rapidly emerging as a core transformational technology of the digital era. The ability to gather data from sensors embedded throughout an enterprise can drive insights and operational efficiencies from the supply chain to the customer. But IoT and Industrial IoT (IIoT) implementations require high degrees of IT/OT convergence - collaboration and integration between information technology and operational technology groups - to succeed. These two groups, however, often have different goals, performance metrics, and perspectives on both the collaboration and the outcome. This SAS/HPE-sponsored paper helps readers get a better understanding of the relationship, either real or perceived, between these two groups. Futurum Research surveyed the state of the relationship between IT and OT teams as it pertains to the design, implementation, and creation of value through IoT technologies.
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SAS
Published By: Salesforce.com     Published Date: Mar 11, 2008
This 34 page guide readies you for a Salesforce Mobile rollout. Salesforce Mobile helps your mobile teams succeed by keeping them in touch with the latest data, whenever and wherever they need it, directly from mobile devices. With Salesforce Mobile, field professionals are prompted to log information directly in Salesforce or AppExchange apps immediately after important customer calls, emails, and appointments, so critical information is logged in near real time.
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salesforce, crm, customer relationship management, sales tools, collaboration, smart phones, blackberry, appexchange
    
Salesforce.com
Published By: SAS     Published Date: Mar 19, 2013
A Research Report Detailing How Organizations are Using Data Visualization to Succeed with Big Data
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big data, visualization, interactive, data, data visualization, application integration, business activity monitoring, business analytics
    
SAS
Published By: Adobe     Published Date: May 15, 2014
66% of marketers don’t think their companies will succeed unless they have a digital marketing approach. We believe they're right. Marketing in a Digital World follows the results of four companies as they implement their digital marketing transformations. Along the way, you'll learn five steps that every organization should take to revolutionize their marketing and see how Adobe plays a key part in their success.
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adobe, psg, digital marketing, customer experience, marketing, customer engagement, big data, digital transformation
    
Adobe
Published By: TRUSTe     Published Date: Jul 09, 2010
Before diving in to the lucrative world of social media marketing, it is important to first examine the pros and cons of advertising and marketing on the various UGC sites. To help you succeed with your social media marketing initiatives, this TRUSTe white paper will provide with valuable tips that will help you avoid many of the common pitfalls of social media marketing.
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truste, ugc, user generated content, twitter, social media, trust, social media marketing, online advertising
    
TRUSTe
Published By: IBM     Published Date: Jan 20, 2016
To succeed in the digital era, you have to be totally in sync with the behavior and preferences of your customers in a fast-changing landscape. You have to be quick and adaptable.
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ibm, cmo, challenge, business, roi, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
With a wealth of information readily available online, consumers are now better able to compare products, services and prices—even as they shop in physical stores. When consumers interact with retailers publicly through social media, they have greater power to influence other customers or damage a brand. These and other changes in the retail industry are creating important opportunities for retailers. But to capitalize on those opportunities, retailers need ways to collect, manage and analyze a tremendous volume, variety and velocity of data. If retailers succeed in addressing the challenges of “big data,” they can use this data to generate valuable insights for personalizing marketing and improving the effectiveness of marketing campaigns, optimizing assortment and merchandising decisions, and removing inefficiencies in distribution and operations.
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ibm, retail, data, big data, power, stores, interact, social media
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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ibm, retail, strategy, differentiation, retailing, future, customers
    
IBM
Published By: IBM     Published Date: Oct 31, 2014
This white paper from IBM and NYU Stern School of Business offers a look at retailing in the past and a glimpse at what retailing will look like in 2020, outlining the implications for retailers today. To succeed, retailers must rethink their strategies and points of differentiation; the customers of 2020 will require it.
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retail strategies, consumer shift, customer experience, retail industry
    
IBM
Published By: IBM     Published Date: Jan 04, 2016
To gain insight into successful mobile application development practices today, the IBM CAI surveyed 585 developers and development managers from nine countries.
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ibm, mobile, development, success, application, development, software development, enterprise applications
    
IBM
Published By: IBM     Published Date: Feb 02, 2016
To gain insight into successful mobile application development practices today, the IBM CAI surveyed 585 developers and development managers from nine countries. How do some projects deliver great applications? The secret lies in having the right team and the right approach. 
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ibm, mobile development, success, applications, development, wireless, enterprise applications
    
IBM
Published By: IBM     Published Date: Mar 31, 2016
"The API economy is the source of much of the innovation that is happening today, both in how companies manage their information technology and how they do business. To succeed in the API economy and reach new markets, companies need a clear strategy to define the best way to achieve monetization. But what, really, is this thing we call API economy? And how do you take advantage of it? In this exciting broadcast, experts will explore how companies are leveraging APIs to disrupt entire industries and how organizations can get started today. Who Should Attend this Webcast: business audience"
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ibm, api, api economy, integration, application program interface, cloud, middleware, networking
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
If you were to ask a CHRO two questions: 1. Is employee onboarding critical to your business? 2. Could your company be more effective with this process? This webcast is about IBM's answer to these questions. "Succeeding at IBM" is the name of IBM's own strategic onboarding program. It is viewed by experts as a best in class example of how to effectively align the business and HR when it comes to our most important asset, our people! In this webcast, you will learn how IBM improved it's employee retention, time to productivity and overall engagement through it's formal pre-boarding and onboarding programs.
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ibm, empoyee onboarding, new hire, human resources, chro, enterprise applications
    
IBM
Published By: Cisco     Published Date: Jul 11, 2016
Companies rely on an expanding set of applications to compete in today's rapidly evolving business environment: - They rely on a fast-growing array of applications and devices (email, collaboration tools, and smartphones/tablets) to communicate and conduct business with customers and business partners. - They are creating, collecting, and repurposing large, unstructured data sets in life sciences, geophysics, media, and manufacturing. - They are collecting, storing, and analyzing more social and sensor-generated data about environments, products, customers, and transactions. The promise of better and faster data-driven decision making based on all this information is pushing big data and analytics (BDA) technology to the top of executive agendas. To succeed, CIOs must place a laserlike investment focus on datacenter solutions that allow them to deliver scalable, reliable, and flexible infrastructure for fast-growing BDA environments. Read more to learn how!
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Cisco
Published By: Esker     Published Date: Jul 17, 2018
No matter what future you see ahead for your accounts payable (AP) organization, one thing is sure: If your organization is going to succeed in the emerging digital trade and commerce environment, it will need to process transactions more efficiently than ever, have faster access to AP information, and be able to act upon information and identify opportunities more quickly. This will require AP organizations to transform their processes with digital technologies. Accounts payable departments that delay their digital transformation initiatives risk falling behind their peers and putting their business at a competitive disadvantage in the global business landscape. This white paper details the growth of digital technologies, the dangers of relying on manual and semi-automated AP payable processes, the benefits of using digital technologies in AP, and how effective change management ensures the success of digital transformation efforts.
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Esker
Published By: IBM     Published Date: Sep 27, 2013
Customers require flexible, agile and easy to consume IT solutions to succeed in business. With those requirements in mind, IBM recently announced PureSystems. Harvard Research Group (HRG) has taken a closer look at PureSystems and and how it compares to Cisco UCS.
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hrg, harvard research group, ibm, ibm pureflex system, ibm flex system, applications, application delpoyment, application integration
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years.An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server "footprint" size and overall electrical requirements, resulted in significant reductions in ongoing costs, or opex, per 100 end users supported.
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ibm, idc, server transition, server alternatives, business value, operating costs, hardware platforms, server life cycles
    
IBM
Published By: Cisco     Published Date: Apr 10, 2015
Let these case studies show how you can succeed with mobility, too. Pinellas County Integrates Wired and Wireless Networks Cisco Meraki Architecture Construction - C&S Companies Hospital Pioneers Wi-Fi Patient Apps with Cisco BYOD Solution Cisco CMX Connects Evergreen Brickworks Video
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cisco, case study, byod, wireless, wifi, network integration, cmx, bandwidth management
    
Cisco
Published By: Epicor     Published Date: Jun 30, 2014
Manufacturers that address the fundamental requirements know that “Top-to-Shop” isn’t an urban legend anymore. Those that have eliminated the disconnect between the shop floor and the top floor have succeeded in enhancing the extended supply chain. More importantly, their executive leadership consistently achieves business goals—with the help of those on the line and in plant, operations and management.
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epicor, manufacturing, operations, cost cutting, machinery, labor, contract manufacturing, enterprise applications
    
Epicor
Published By: HP     Published Date: Nov 05, 2014
HP Helion is a portfolio of cloud products and services that provides organizations the tools they need to develop, deploy and deliver applications in a Hybrid IT environment securely and future proofs their business to test, learn and succeed faster. Watch this free presentation to learn more.
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hp helion, helion, cloud, cloud computing, server virtualization, data center design and management
    
HP
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