social roi

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Published By: VMS     Published Date: Jul 16, 2009
As a marketer you know that there is no singular silver bullet that will suddenly elevate your communications to a point where everyone runs out to buy your product. That's why it is important to understand the importance of an integrated approach for your communications strategies and learn how to monitor them. Read this study to learn how major brands address the issue and coordinate their Advertising and PR efforts.
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advertising, marketing, vms, social media, roi, vantage
    
VMS
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed top CMOs to get the real story about how they use social media. See how CMOs use and measure social media.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
In this report, top CPG brands share tips for enhancing cross-channel marketing, building brand loyalty, and measuring social ROI.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
We surveyed CMOs with The CMO Club to learn how social media measures up in their organizations -- and their answers may surprise you.
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bazaarvoice, cmo, social media, social roi, social media planning, social marketing activity, customer voice, user-generated content, real-time consumer insights, input, feedback
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jul 12, 2011
Consumer use multiple touchpoints to engage with your brand before they buy. Leading CPG brands share how to be a part of the conversation.
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bazaarvoice, consumer packaged goods, cpg, social media, customer-centric, social commerce, brand loyalty, multi-channel marketing, cross-channel marketing, social roi
    
Bazaarvoice
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM
Published By: Falcon Social     Published Date: Dec 02, 2015
The aim of this handbook is to give the knowledge, tactics and tools to help brands better understand the value of their social marketing in terms of ROI.
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falcon social, marketing roi, roi, social media marketing, social marketing, return on investment, collaborative commerce, customer experience management
    
Falcon Social
Published By: Act-On     Published Date: Aug 28, 2012
In this Gleanster Deep Dive, analyst Ian Michiels discusses tactics for determining the ROI of social engagement for B2B, and demonstrates the Social Media Mean Performance Score (MPS) Dashboard.
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social media roi, b2b marketing, social media engagement, gleanster, content marketing, social media metrics
    
Act-On
Published By: HubSpot, Inc.     Published Date: Jun 11, 2010
This 30-page complimentary guide was prepared by a team of professional observers, bloggers, consultants and users of Facebook business pages.
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hubspot, facebook, social media, marketing, blog, bloggers, blogging, page, business page, traffic, roi, branding
    
HubSpot, Inc.
Published By: Marketo     Published Date: Oct 14, 2013
This Definitive Guide to Marketing Automation is designed to answer any and all questions you have about the topic. It will show you what marketing automation is and how it can help your company.
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marketo, marketing automation, marketing solutions, social media marketing, marketing roi, sales automation, lead generation, website profit, marketing profit, revenue generation, roi, return on investment, content delivery
    
Marketo
Published By: Marketo     Published Date: Jul 11, 2013
Use this worksheet to determine if your company is ready to use marketing automation.
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marketing automation, lead generation, marketo, email marketing, new marketing, social marketing, mobile marketing, marketing automation worksheet, roi, return on investment
    
Marketo
Published By: Oracle     Published Date: Jan 07, 2014
Most enterprises understand the importance of listening to customer comments and conversations through social channels, and engaging and developing relationships with influencers and customer communities. But as the variety, volume, and velocity of social data continues to grow, many organizations are looking for cost-effective ways to use this data to get a better understanding and more holistic view of their customer. Social provides a unique channel to learn about your customer, and offers real-time insights like interests, actions, likes and dislikes that can provide invaluable behavioral and predictive data patterns. This social data (when aggregated with enterprise CRM data) reveals a more complete picture and understanding of customers.
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social crm social roi, social media analytics, cmo and cio collaboration, socially enabled enterprise, social business, social data, social marketing, social media management, social relationship management, marketing and technology collaboration, cmo and cio relationship, customer insight, customer experience, knowledge management
    
Oracle
Published By: Falcon Social     Published Date: Oct 30, 2015
Effectively measure the ROI of your social media marketing so you can optimize it. ē Strategies for effective social ROI measurement ē How to adapt measurement to your social strategy ē Tools to optimize the ROI of your social marketing
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social media roi, measure social media roi, social media measuring, social media measuring platform, social media measuring software, social media measuring tool, social media marketing, social media campaigns, social media management software, social media tool, social media management tool, social media marketing tool
    
Falcon Social
Published By: Powered Inc.     Published Date: Mar 26, 2009
Read this report to learn how to harness the power of managed online communities to increase ROI and build relationships with your customers. Unlike other marketing programs, online communities allow businesses to engage with customers through a combination of expert content and online community interactions. Throughout the Customer Lifecycle - from Awareness to Advocacy – clients achieve measureable results with real-time data and insights.
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powered, social marketing, roi, benchmarking, customer satisfaction, brand affinity, brand loyalty, customer lifecycle, purchase intent, persuasive communications, advocacy, word of mouth, managed online communities
    
Powered Inc.
Published By: Cision     Published Date: Sep 10, 2015
Why Social Media In Retail?
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: Sep 10, 2015
Highlighting social mediaís impact and ROI across industries.
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social engagement, social media analytics, social media integration, social media listening
    
Cision
Published By: Cision     Published Date: May 02, 2016
Today, social media makes up 10.7 percent of marketing budgets. By 2020, CMOs plan to double spending to 23.7 percent. Do you have the right numbers, if any, to prove that social is driving business results? Most donít. According to the latest CMO Survey by Duke University: - A mere 15 percent of marketers have proven socialís impact quantitatively - 58 percent of CMOs feel increasing pressure to prove the value of marketing - Only 2.3 percent of marketing budgets is dedicated to ROI measurement ďIf marketers are unable to map social media back to business objectives, board members and C-suite executives wonít take their efforts seriously,Ē says Michelle Vangel, Cisionís vice president of insight solutions. But how can you showcase socialís bottom-line impact, gain more influence as a decision maker and surge ahead of competitors? Turn to a single, intuitive social media platform, like Cisionís, to help your brand make decisions based on data, not blind guesses.
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cision, social media, social roi, marketing, social impact
    
Cision
Published By: Act-On     Published Date: Sep 19, 2014
From Facebook and Twitter to blogs and videos, social media has become part and parcel of modern marketing efforts. However, convincing the C-suite to spend resources on social media can be a tough task for marketing trailblazers. Some executives have yet to be convinced that social media is a worthy marketing strategy; some wonder if itís not just the latest black hole for marketing dollars. A marketerís best course of action is managing social efforts to generate demonstrable return on investment. In this whitepaper, weíll cover five best practices to help you do just that.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle
    
Act-On
Published By: Bazaarvoice     Published Date: Jun 14, 2010
Some of the world's best minds shared their predictions and insights on social commerce at the 2010 Social Commerce Summit in April. Here's your chance to reap their wisdom in this concise guide, "Social Commerce Trends Report: Key Takeaways from the 2010 Social Commerce Summit."
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: Bazaarvoice     Published Date: Jun 30, 2010
There's a lot of buzz about how customers talking to customers on product pages can help drive sales for online brands. But how well does it really work, and how difficult is it to gain great results?
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bazaarvoice, social commerce, roi, trends, social media, consumers, branding, ecommerce
    
Bazaarvoice
Published By: StrongMail     Published Date: Mar 15, 2010
Email marketing is continually evolving with the introduction of new technologies, regulations and consumer behavior. As an email marketer, you're charged with keeping track of these changes and making the appropriate adjustments to maximize the ROI of your email programs.
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strongmail, social media, email marketing, emarketing, roi, swyn, networks, social networking
    
StrongMail
Published By: Digital Ad Agency     Published Date: Sep 24, 2010
Getting traction in all the right places
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social media roi
    
Digital Ad Agency
Published By: BzzAgent     Published Date: Dec 22, 2010
Learn the truth about measuring the sales impact and ROI of social media
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social media, measurement, roi, word of mouth, social marketing
    
BzzAgent
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