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Published By: Adobe     Published Date: Aug 22, 2013
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing program is designed as a sales trigger. To measure the success of social marketing - indeed, of any marketing tactic - you need to think of your customers' journey as a board game like Monopoly. Then follow three simple steps: 1) identify which stage of the customer journey your social marketing program is designed to support; 2) measure whether your social marketing efforts have moved your customers to the next state of their journey; and 3) count how many times your customers pass "Go" so you can collect $200. If you keep your customers moving around the board, eventually, you'll win the game.
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social media management, social marketing
    
Adobe
Published By: Adobe     Published Date: Jul 08, 2015
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: -Recognize the nine most significant A/B testing pitfalls -Discover the five steps to gain better testing results -Gain a deeper understanding of test results
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test, target, business objectives, segmentation, pitfalls
    
Adobe
Published By: Adobe     Published Date: Sep 20, 2016
Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: Recognize the nine most significant A/B testing pitfalls Discover the five steps to gain better testing results Gain a deeper understanding of test results
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adobe, ab testing, marketing, marketer, targeted marketing
    
Adobe
Published By: CEB     Published Date: May 19, 2014
Establishing compliance training requirements has always been difficult, but given recent changes to the regulatory and corporate work environments, the costs of failure are now more significant. To help companies get their training curricula right, CEB created a step-by-step guide to building a truly effective compliance training curriculum: one that reduces risk.
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ceb, risk based compliance, training, reduce risk, regulatory changes, corporate work environments, human resources
    
CEB
Published By: IBM     Published Date: Jul 14, 2016
Fraud can happen in any organization—big or small— even in yours. Read this e-book to learn how to identify risks in your organization. It details how and why fraud happens in many organizations, four steps to prevent and detect fraud through internal controls, and why properly designing controls is a crucial step.
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best practices, detect fraud, business management, internal control, security, business intelligence
    
IBM
Published By: Sparton Corporation     Published Date: Oct 30, 2017
When it comes to Design for Manufacturing (DFM), it’s never too early to start. Planning ahead and thinking through the entire product lifecycle is the best way to reap all the benefits that come from excellent design — including better part selection, improved product quality, streamlined approvals and cost savings. Start by identifying an experienced Countract Manufacturer (CM) that understands the importance of good DFM and who will work with the product developer at every step.
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product, market, design, intellectual property, sparton, manufacturing
    
Sparton Corporation
Published By: Box     Published Date: Jun 22, 2018
• There are many opportunities for businesses to introduce the concept of paper-free or less intensive paper processes to their organizations. AIIM 2016 Industry Watch research found that “58% of respondents described their inbound handling of content as ad-hoc”. This is not surprising given paper is still fairly dominant in many businesses due to human desire to keep paper in hand for reading, note taking, and still today, signatures. • In this study we take a look the challenges businesses face in relation to: o Digital Transformation of their business operations o Capturing and managing multi-channel inbound content, including paper o Steps taken to automate the information capture process o Use of analytics to enhance the identification and classification of capture information o A look ahead at the next 5 years to understand where businesses are focusing their efforts and funding
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Box
Published By: KPMG     Published Date: Jul 12, 2018
With disruptive ideas and technologies coming thick and fast, formulating a strategic response is critical to long-term survival. How can you prepare a strategy for success? Read this report to find out: • how established organisations are meeting the challenge from disruptors • what models they’re using to gain first-mover access to technology innovation • why designing an overall portfolio of disruption responses is key • how to navigate disruption successfully, with a clear four-step approach. Download the report now
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KPMG
Published By: Dell EMEA     Published Date: Aug 28, 2019
When it comes to longevity, nobody can hold a candle to Dell. Not only do our machines have the capability, manageability and security features that are trusted by IT, but they are designed for long lifecycles, thereby reducing waste and recycling costs. Small wonder they’ve been around for so long. That’s the past, but what about the futuristic features? Latitude 7400 2-in-1 uses Dell’s new ExpressSign-in to detect users’ presence, wake the system in about one second, and scan for facial recognition to log them in with Windows Hello. Users can just sit down at their desk and start working – without control-alt-delete or even reaching for the power button. In fact, it is the world’s first PC to use a proximity sensor enabled by Intel® Context Sensing Technology. When users step away for a break, Latitude will recognize they’ve left and lock itself to preserve battery life and maintain security. Download this whitepaper to learn more about Dell solutions powered by Intel®.
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Dell EMEA
Published By: Alert Logic     Published Date: May 23, 2019
This security overview provides best practices to help organizations looking to harden their environment. Designed to help small- to mid-sized organizations stop an attack before one starts, this basic guidance will help reduce your attack surface and outlines practical steps to securing your enterprise. With this checklist, you will have a guide to help prevent initial compromise and stop attacks before they start. This checklist helps to explain how to: • Address software vulnerabilities and misconfigurations • Eliminate exposed ports & services • Reduce the chance of attacks delivered via email • Limit browser-based attacks • Reduce the attack surface across Microsoft Office applications Lastly, we will share details on how Alert Logic helps organizations of all sizes get a comprehensive view of their enterprise assets, find misconfigurations and vulnerabilities, and delivers endpoint coverage with an automated quarantine response to stop malware in its tracks.
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Alert Logic
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