segmenting

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Published By: Dun & Bradstreet     Published Date: Mar 03, 2017
A tool for finance leaders to unify disparate customer data with financial and strategic ROI If you’ve found yourself sweating in a smoky billiard room, wondering what role customer data should play in finance—as well as in your company’s long-term strategy—this eBook will help you hone your pool shark skills. Inside, you’ll find insights about…. • How to identify patterns in your customer portfolio, and why it matters. • Avoiding four critical data billiard blunders. • Key questions to ask while you’re segmenting your data. • How to tell if your portfolio segmentation strategy is working with the right reporting. This eBook will help you navigate the crowded billiard room of customer data and how you can use it to drive cross-functional value for your team.
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Dun & Bradstreet
Published By: Oracle     Published Date: Jan 28, 2015
Retailers continue to collect this data and many have made good use of it, segmenting and targeting customers and rewarding loyal behavior with discounts and offers. Still, many sense that there’s untapped potential. They’re right. With the cost of data storage plummeting and the capabilities of analytical tools on the rise, this data’s value is set to skyrocket. John Bible, Senior Director of Retail Data Science and Insight at Oracle Retail shares his view on how insights from these vast data storehouses can scientifically inform retailers’ decision-making in critical strategic, tactical and operational areas, including category management, shelf space allocation and new product introductions.
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Oracle
Published By: Monetate     Published Date: Jun 27, 2018
A robust testing and optimization program is critical to the success of any travel and hospitality online bookings and reservations engine. Discover how personalization can help you drive impact using your pre-exisiting creative and analytical assets. In this handy guide you’ll learn how Monetate’s testing, segmenting and optimization program helps travel and hospitality companies: • Recognize visitors and customers across devices to deliver connected experiences. • Optimize bookings funnels to raise bookings conversion rates and revenues. • Segment customers to deliver truly customized content. • Decrease the customers time to purchase by serving the right trip, excursion or reservation.
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Monetate
Published By: Staples     Published Date: Jun 23, 2017
As your business grows, keeping your supplier list under control is key. Save time by learning the value each supplier can offer.
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segmenting benefits, expert insights, supplier segmentation, segment value
    
Staples
Published By: SAS     Published Date: Oct 18, 2017
With enhanced regulatory pressure, banks must continuously evaluate their risks. To meet these demands, the AML industry has turned to analytical/statistical methodologies to reduce false-positive alerts, increase monitoring coverage and reduce the rapidly escalating financial cost of maintaining their AML programs. An effective AML transaction monitoring strategy includes segmenting the customer base by analyzing customer activity and risk characteristics in order to monitor them more effectively. This paper explains how to blend both quantitative and qualitative methods to tune scenarios to identify the activity that poses the most risk to the bank.
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SAS
Published By: Intercom     Published Date: Oct 08, 2015
An effective messaging strategy means targeting the right users with the right message at the right time and place. Failing to do so leads to customers mentally, or literally, unsubscribing from you. From the makers of Intercom, a customer communications platform, this book teaches you how to increase customer engagement in three ways: 1. Define the audience for your message by segmenting users according to behavior and action. 2. Craft a message for maximum impact; what voice, tone, format, and language to use. 3. Discern the right way and the right time for a message and know what you can do to ensure it is received in the most appropriate setting and in the most appropriate context.
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customer onboarding software, user engagement, in-product communication, in-product messaging, onboarding software, customer engagement software
    
Intercom
Published By: Act-On     Published Date: Aug 28, 2012
You'll improve your marketing results when you target your messaging to segments, rather than blasting the same campaign out to all your prospects. Learn how to segment your prospects into groups with shared needs and concerns.
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customer engagement, segmentation, online marketing, segmenting prospects, dynamic content, dynamic segmentation
    
Act-On
Published By: AlienVault     Published Date: Jul 22, 2016
In this paper you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: Determining your true business requirements Inventorying locations and assets Segmenting environments Operationalizing controls Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise. This checklist will help you on your quest to achieve and maintain PCI DSS compliance.
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AlienVault
Published By: AlienVault     Published Date: Oct 20, 2017
Maintaining Payment Card Industry Data Security Standard (PCI DSS) compliance can be both difficult and expensive. For most small to medium sized organizations, it doesn’t have to be as long as you have the right plan and tools in place. In this paper you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: • Determining your true business requirements • Inventorying locations and assets • Segmenting environments • Operationalizing controls • Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise. This checklist will help you on your quest to achieve and maintain PCI DSS compliance.
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AlienVault
Published By: Act-On     Published Date: Apr 20, 2015
This eBook covers the two tactics that can help you the most with prioritizing leads: segmentation and lead scoring.
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act-on, leads, segmentation, lead scoring, rank segmentation, prioritizing leads
    
Act-On
Published By: Omniture     Published Date: Jun 27, 2007
The online marketer’s challenge is to make sense of the vast information that traditional offline marketers could only dream of to connect and build relationships that benefit not only their organization, but also their visitors and customers. This guide will help you identify your key segments and, more importantly, provide you with tools and knowledge to better manage those segments.
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segment, segmenting, segmentation, site analysis, focus group, focus groups, omniture, lead generation
    
Omniture
Published By: AlienVault     Published Date: Jul 22, 2016
you’ll learn five steps to implement and maintain PCI DSS compliance at your organization by: Determining your true business requirements Inventorying locations and assets Segmenting environments Operationalizing controls Automating controls and control reporting Demonstrating compliance with PCI DSS is far from a trivial exercise.
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AlienVault
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