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Published By: Adobe     Published Date: May 15, 2018
The experience is your product. In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. Read the guide to learn: – The role of dynamic merchandising in engaging customers – Steps to create compelling customer experiences using audience segmentation and personalization – Ways to scale customer experiences to create powerful connections, no matter the device or channel
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Adobe
Published By: HP Software     Published Date: Feb 09, 2016
The functional software test automation market is a subsegment of the overall software test tools market (which also includes test planning, performance testing, test data management and other functions). Functional test automation focuses on the automation of tests in a way that simulates the way a real user would interact with an application — by driving the user interface (UI). They can also look at other functional aspects of an application such as testing APIs. In this Magic Quadrant, we focus on the UI automation facilities of tools, because according to our client interactions this appears to be the area of greatest need.
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HP Software
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Oggi la tecnologia digitale è ovunque: cloud, mobility, social network e Internet of Things stanno cambiando il modo in cui tutti noi lavoriamo e ci divertiamo. Questo mondo digitale in rapida evoluzione sta anche rimodellando il rapporto tra le aziende e i clienti, che ora si aspettano dai propri brand preferiti un'esperienza utile e interattiva. Anche la sicurezza è motivo di preoccupazione. Azienda e clienti si scambiano un volume in continuo aumento di dati sensibili, aumentando i fattori di rischio.La trasformazione del mercato sta inoltre intensificando la concorrenza. Come osserva l'analista Mark Raskino, "Come conseguenza, tutti i contendenti hanno rielaborato le proprie strategie e si sono risvegliate alla potenza del business digitale nello stesso momento. Il conflitto è quindi inevitabile.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 23, 2018
Nel suo libro Psicologia della scienza, pubblicato nel 1966, lo psicologo americano Abraham Maslow analizzò la teoria secondo cui coloro che operavano in ambito psicologico necessitavano di un approccio alla cura da più punti di vista per favorire la genesi di nuove idee, senza limitarsi a utilizzare le stesse teorie e le medesime tecniche create da Freud e dai suoi seguaci in un passato ormai remoto. Partendo dal presupposto che può risultare difficile cambiare il proprio punto di vista, Maslow scrisse: "[...] La tentazione, se l'unico strumento che hai è un martello, è di trattare tutti i problemi come se fossero chiodi". Abbiamo fatto tutti questa esperienza. Siamo talmente abituati a fare le cose come si facevano in passato che a volte non ci chiediamo neppure più il motivo per cui continuiamo a farle oggi.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 23, 2018
La protección del acceso con privilegios y la prevención de infracciones siguen constituyendo preocupaciones urgentes en empresas de todos los tamaños. Los atacantes recurren a una gama mayor de métodos más sofisticados para infiltrarse en sistemas vulnerables y, a pesar de que las noticias sobre infracciones externas ocupan con frecuencia los titulares, las organizaciones también deben ser capaces de defenderse contra las amenazas internas. De hecho, dado que en la actualidad se recurre de forma generalizada a la externalización y la asociación para acometer labores clave, un mayor número de usuarios tiene, hoy en día, acceso con privilegios a sistemas empresariales de fundamental importancia. Además, resulta primordial que los administradores actuales de los sistemas comprendan cómo se están utilizando estos últimos, quién los usa y en qué condiciones. Desafortunadamente, las soluciones estándar de seguridad no pueden proteger el acceso interno o con privilegios de manera eficaz y ad
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
En su libro publicado en 1966, “The Psychology of Science”, el psicólogo norteamericano Abraham Maslow abordó la idea de que los profesionales de la psicología necesitaban acometer sus métodos de tratamiento desde diferentes perspectivas para poder contar con ideas nuevas y no simplemente seguir usando las mismas teorías y técnicas creadas por Freud y sus seguidores tantos años atrás. Consciente de la posible dificultad de cambiar de punto de vista, Maslow escribió: “Si la única herramienta de la que se dispone es un martillo, es tentador abordarlo todo como si de un clavo se tratara”. Todos nosotros hemos vivido esta experiencia. Nos acostumbramos tanto a la manera en la que se han ido haciendo las cosas que a veces no nos cuestionamos las razones para seguir haciéndolo así.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: May 24, 2018
En la actualidad, la tecnología digital está por todas partes; la nube, los dispositivos móviles, las redes sociales y el Internet de las cosas están cambiando nuestra forma de trabajar y divertirnos. Este entorno digital que evoluciona a gran velocidad está, además, redefiniendo las relaciones entre la compañía y sus clientes, que ahora esperan recibir una experiencia cómoda e interactiva de sus marcas favoritas. La seguridad es también una prioridad. Los riesgos son ahora mayores, pues tanto la empresa como sus clientes intercambian una cantidad cada vez mayor de datos confidenciales.
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CA Technologies EMEA
Published By: Adobe     Published Date: Nov 10, 2017
Reaching out to your customers across channels is difficult and takes a coordinated effort. You need sophisticated audience segmentation, real-time engagement insights, and efficient ways to orchestrate a campaign across all channels, devices, and screens. These capabilities, integrated and working together as they do in Adobe Campaign, create consistent customer experiences that span all marketing channels. See why we’re a Leader in Gartner’s 2017 Magic Quadrant for Multichannel Campaign Management.
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Adobe
Published By: Red Hat     Published Date: Jun 26, 2019
Everything changes. We are in a period of significant shifts in companies—even entire industries—demonstrated in rankings, like the Fortune Global 500. For the last century, these periods of volatility have been driven by a combination of technological change and capital expansion.1 There is obvious competition between direct, traditional market segments, but digital disruption also opens up the ability to compete and gain revenue in new areas. For example, a movie streaming service like Netflix also launches a community around the software it created to run its services, or an online retailer like Amazon also innovates with public cloud management. Innovation requires more than a slick customer user interface (UI). There has to be a foundation of technology, processes, and culture that allow an organization to be flexible, to build on its existing knowledge, and to incorporate new ideas. At a strategic level, today’s software is expected to deliver on a multitude of new and different
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Red Hat
Published By: Veeam '18     Published Date: May 01, 2019
Questo documento di facile e rapida lettura (5 minuti) spiega perché le organizzazioni devono proteggere i dati di Office 365. Questo report fa chiarezza su: • la sostanziale distinzione tra la responsabilità di Microsoft Office 365 e la responsabilità delle organizzazioni IT • 6 motivi per cui il backup di Office 365 è importantissimo • Chi controlla i dati di Office 365
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Veeam '18
Published By: Veeam '18     Published Date: May 01, 2019
Il ransomware è al primo posto nei pensieri dei leader di molte organizzazioni poiché queste ultime devono affrontare le conseguenze potenzialmente disastrose degli attacchi riusciti. ESG ha intervistato i leader e le organizzazioni IT per scoprire la reale portata del problema ransomware, quali sono le conseguenze economiche delle interruzioni causate da questi attacchi e quali sono le best practice e le capacità che le organizzazioni devono applicare per essere protette. Secondo la ricerca ESG, quasi i due terzi delle organizzazioni intervistate in tutto il Nord America e l'Europa occidentale hanno subito un attacco ransomware a un certo punto dell'anno scorso, e il 22% ha riportato attacchi settimanali. Gli attacchi hanno contribuito a rendere la sicurezza informatica un obiettivo dell'investimento IT e la spesa in questo senso sta accelerando. Ciò che è necessario per respingere questa epidemia sono le best practice e gli strumenti per: • Prevenire o almeno mitigare gli attacchi •
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Veeam '18
Published By: Veeam '18     Published Date: May 01, 2019
VMware Cloud su Amazon Web Services (AWS) è un servizio on-demand che ti consente di eseguire applicazioni in ambienti cloud basati su vSphere con l’accesso a un’ampia gamma di servizi AWS. Supportato dalla VMware Cloud Foundation, questo servizio integra vSphere, vSAN e NSX insieme alla gestione di VMware vCenter ed è ottimizzato per l’esecuzione su un’infrastruttura AWS, dedicata, elastica e bare metal. Grazie a VMware Cloud su AWS, i team IT possono gestire le risorse basate sul cloud con strumenti VMware a loro familiari. Questa panoramica della soluzione offre una descrizione di come il supporto Veeam su AWS consente ai clienti di accelerare l’adozione delle implementazioni di cloud ibrido con la possibilità di copiare, replicare o migrare i carichi di lavoro sul cloud AWS in modo semplice ed efficiente e sfruttare gli investimenti esistenti nelle tecnologie Software-Defined Data Center (SDDC) di VMware.
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Veeam '18
Published By: Motorola Solutions     Published Date: Nov 29, 2018
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows. Manufacturers today are under immense pressure to produce goods safely, efficiently and profitably. Meeting these goals requires reliable, clear voice and data communications. So the production line is always moving. So well-executed logistics exceed expectations. So materials and operations are tracked to maintain efficiency. So your most valuable assets — your people — are safe and connected. Unified tea
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Nov 29, 2018
In today’s increasingly mobile world, Energy workers require instant communication and access to data intelligence wherever the job may take them. From the oil rig to the electric grid and everywhere in between, having the right data, in the right hands, at the right time, no matter the environment or device of choice — is simply non-negotiable. Organizations across various Energy segments — oil & gas, electric utilities, water utilities, and mining — are currently juggling a mix of communication devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. Yet, citizens rely on their homes being heated in the winter, on clean running water, and on lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for Energy workers day-in and day-out. So oil & gas workers can communicate safely in hazardous environments. So precious resources are
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to guest safety, exceptional customer service, and streamlining operations, nothing is faster than right NOW. Organizations across various industry segments — hotels, casinos, restaurants and entertainment venues — are juggling a mix of communication devices. This can mean gaps in coverage, poor battery life and aging equipment that diminishes your ability to deliver premium guest service. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, business slows.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to enhancing worker safety, boosting productivity and streamlining operations, communication matters. Organizations across various industry segments — trucking, rail, airlines and airports, and warehousing/distribution — are juggling a mix of communication devices and hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: Apr 26, 2019
When it comes to worker safety, mitigating downtime, and boosting productivity, nothing is faster than right NOW. Organizations across various industry segments — construction, food and beverage, chemical and industrial, and transportation equipment manufacturers — are juggling a mix of communication devices, slowing response times. Gaps in coverage, poor battery life and aging equipment reduce your ability to safely and efficiently meet production deadlines. The power of NOW puts instant communications at your workers’ fingertips — because when communication slows, production slows.
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Motorola Solutions
Published By: Motorola Solutions     Published Date: May 21, 2019
When it comes to worker safety, efficiency and production, nothing is faster than right now. Organizations across various energy segments — oil, gas, petrochemical, electric utilities, water utilities and mining — are currently juggling a mix of communications solution devices and are hindered by gaps in coverage, poor battery life and fragile equipment that cannot withstand harsh environmental conditions. The power of now puts instant communications at your workers’ fingertips — because when communication slows, operation slows. Citizens rely on their homes being heated in the winter, clean running water and lights that turn on when they flip the switch. Meeting these expectations requires reliable, clear voice and data communications for energy workers day-in and day-out. So workers can communicate safely in hazardous environments. So precious resources are not wasted and efficient operations are maintained. So energy companies can continue to exceed expectations. Unified communicati
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Motorola Solutions
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuevo modelo de seguridad que merece la pena entender y emular. Tradicionalmente, en materia de seguridad empresarial, se ha confiado en una estrategia tipo fuerte que blindaba los terminales de los usuarios y creaba muros en torno a la red. En la actualidad, esta estrategia no puede posibilitar ni proteger el uso de dispositivos móviles y funciones de SaaS, que se encuentran al otro lado del fuerte. En consecuencia, los directores de seguridad de la información (CISO, por sus siglas en inglés) se han dedicado a buscar nuevas soluciones capaces de proteger estas tecnologías actuales, así como de adaptarse a medida que cambian las necesidades empresariales y las amenazas.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
En la actualidad, el software se encuentra en el núcleo de la metodología de las empresas para competir y funcionar de forma eficaz en el siglo XXI. Durante mucho tiempo, la tecnología ha desempeñado un papel decisivo en la estrategia empresarial. Sin embargo, la transformación digital ha ampliado las iniciativas de transformación y aceleración del ciclo de entrega de software, así como los procesos de desarrollo de aplicaciones, a un imperativo que se extiende por toda la empresa y se interseca cada vez más con la otra preocupación que acucia a los directivos: la ciberseguridad.
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CA Technologies EMEA
Published By: CA Technologies EMEA     Published Date: Apr 10, 2018
Un nuovo modello di sicurezza che vale la pena di studiare, e di imitare. La sicurezza enterprise si basa, tradizionalmente, su una strategia che blocca gli endpoint degli utenti e posiziona la rete all'interno di una sorta di perimetro fortificato. Oggi, questa strategia non è in grado di supportare né proteggere l'uso di device mobile e le funzionalità SaaS, che esistono al di fuori di quel perimetro. Di conseguenza, i Chief Information Security Officer (CISO) sono alla ricerca di soluzioni nuove, in grado di tutelare queste tecnologie e di adattarsi al modificarsi di minacce ed esigenze di business.
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CA Technologies EMEA
Published By: CDC eCommerce     Published Date: Jun 20, 2011
Download this white paper to learn how to help drive eCommerce loyalty, traffic, and excitement with price segmentation, flash sales, and online auctions.
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cdc ecommerce, ecommerce loyalty, price segmentation, flash sales, online auctions, traffic, product lifecycle, social media integration, auction solutions
    
CDC eCommerce
Published By: Return Path     Published Date: Jan 29, 2013
The need for marketers to improve their optimization practices has led Return Path and the Relevancy Group to explore the state of email marketing measurement and analysis, as well as its role and impact on marketing performance.
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email marketing optimization practices, audience segmentation, inbox placement, email program results, email marketing performance, competitive benchmarking tools, competitor email programs
    
Return Path
Published By: Merkle     Published Date: Oct 19, 2012
As media and channels proliferate with the upsurge in digital touchpoints, we have access to massive volumes of customer data. This leads to the personalization of customer interactions that drive customer strategy as a business strategy.
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brand experience, customer experience, customer insights, communication management, marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, measurement, marketing strategy, competitive advantage, business strategy, customer value
    
Merkle
Published By: Merkle     Published Date: Oct 19, 2012
An effective marketing investment strategy will help you take inventory of your current measurement framework and develop a more accurate, reliable and consistent strategy for assessing and improving the performance of your marketing spend.
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marketing accountability, roi, data management, customer centricity, crm, buying behaviors, segmentation, customer lifecycle, integrated, customer solutions, target segmented customers, marketing measurement, marketing strategy, competitive advantage, business strategy, customer value, optimization, integrated marketing strategies, integrated, customer experience
    
Merkle
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