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Published By: Teradata     Published Date: Feb 04, 2015
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the current state of data-driven marketing and how it affects the customer experience. To determine where you fall on the data-driven continuum – and to find out how to create more compelling customer interactions – download the Teradata 2015 Global Data-Driven Marketing Survey.
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teradata, global, trends, marketing, data, insights, campaign, segmentation, personalization, real-time, digital, integrated, 2015, omni-channel, cooperation, retention, acquire, roi
    
Teradata
Published By: SAP SME     Published Date: Aug 14, 2015
Lo simple está un paso adelante de lo difícil: 10 pasos para conseguir el éxito omnicanal: Responda siempre a las necesidades cambiantes de su comprador. Así, nunca perderá una oportunidad. Conozca los 10 pasos para comercializar con excelencia hoy.
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comercio omnicanal, omnicommerce, omnichannel, comercio electrónico, customer experience, experiencia del cliente, plataforma de comercio
    
SAP SME
Published By: Forcepoint     Published Date: May 03, 2016
Todos nuestros productos están disponibles para una demostración personalizada. Por favor complete el formulario de la derecha. Algunos de nuestros productos —que se enlistan a continuación— también están disponibles para evaluaciones gratuitas (en inglés) para que pueda probarlos en su propio entorno de TI. De cualquiera de estas dos opciones, un representante de Forcepoint™ trabajará con usted para asegurarse de que esté evaluando exactamente el producto adecuado con las opciones adecuadas para usted. Para evaluaciones gratuitas, escoja el paquete de evaluación correspondiente abajo y complete el registro. Recibirá un mensaje de correo electrónico que lo guiará para configurar y administrar su evaluación. El soporte del producto estará disponible durante el tiempo que dure la evaluación del producto. Visite nuestra sección de soporte si tiene alguna pregunta.
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Forcepoint
Published By: Google Analytics 360 Suite     Published Date: Sep 05, 2017
Today’s meandering customer journeys take place over multiple channels and devices. Each interaction creates a stream of digital information, leaving marketers with a growing pile of data. But, with data seemingly everywhere, why are so many marketers still feeling like there’s not a drop to drink? Leaders Have a Data Strategy and Enable More Teams with Data In this research report from June 2017, Econsultancy surveyed more than 700 marketing and analytics executives at consumer brands to better understand how data factors into marketing strategy — and daily decision making. Two-thirds of leading marketers — those who outperformed their top business goal — say they currently have a documented data and analytics strategy. In this report, you’ll also learn how leaders have built data-driven cultures and why they are more likely to use: digital analytics to optimize user experience in real time audience-level data to personalize customer experience customer-level data to segment a
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Google Analytics 360 Suite
Published By: Hewlett Packard Enterprise     Published Date: Aug 02, 2017
Con un enfoque de TI híbrido, las pequeñas y medianas empresas pueden aprovechar el mayor control, el acceso más rápido y la mayor seguridad que implica el enfoque en las instalaciones, beneficiándose al mismo tiempo de la mayor agilidad, menores costes y la mayor mejor flexibilidad que ofrece la nube.
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Hewlett Packard Enterprise
Published By: Anaplan     Published Date: Apr 02, 2019
What should the sales planning process look like? A poor sales planning process can severely reduce the effectiveness of your sales team and keep high-level business goals from being implemented in the field. In this paper, SiriusDecisions describes how to take a structured approach to the yearly sales planning process and ensure that your sales goals inform your territories, quotas, account segments, and other sales planning deliverables. In this SiriusDecisions paper, you’ll learn: • The three crucial stages of the annual sales planning process • How to ensure that all relevant stakeholders participate in the sales planning process • How sales ops can help sales leaders set realistic goals for the year
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Anaplan
Published By: Bluecore     Published Date: Mar 04, 2019
For a company that sells wool products, the dog days of summer can be tough. Despite this challenge, Pendleton has managed to stay relevant even during the hottest days of the year thanks to Bluecore. “In June and July, having Bluecore send people emails based on what they browsed is especially helpful because we don’t have as many messages or new products going out. So as often as people come to our site is as often as they’ll get emails, and those emails are guaranteed to be relevant to them. If the onus was on blast emails, then we’d be showing people products that are not necessarily relevant to them or that they might think are terribly out of season,”
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email marketing, triggered emails, audience segmentation, email capture
    
Bluecore
Published By: Qualtrics     Published Date: Oct 04, 2018
Every product needs a target audience. Market segmentation identifies subsets of a market based on demographics, needs, priorities, common interests, or other psychographic or behavioral criteria to better understand and communicate with that audience. Segmentation can be as simple as splitting your potential market into age ranges or as complex as dividing your audience based on subtle behaviors, values, or beliefs. To be truly useful, segmentation should enable you to target core groups of your potential customers with precision. Practically speaking, segmentation enables you to: • Boost demand with messaging that resonates more with your market • Grow your customer base by understanding what drives purchase behavior • Increase revenue and profitability by discovering which customers will pay a premium for • your product
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Qualtrics
Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer, banking
    
TIBCO Software
Published By: Visual Factories     Published Date: Mar 15, 2019
Manufacturers are looking for ways to optimize their factory floor and machinery processes to reach their full production potential. Whether it is because of equipment issues or the personnel running the machines, the average OEE machine is running at 60%. With Visual Factories’ plug-and-play cloud-based solution, factory management get enhanced visibility into their manufacturing processes, helping to identify operational inefficiencies and to increase their OEE. Real-time reports for middle management deliver root cause analysis that will increase machine efficiency. Top management use the business insights for maximizing profits and reducing costs. The solution is quick and easy to install and can be set up by on-site maintenance staff. Visual Factories' solution is compatible with any type of production machine in any market segment and has been deployed at metal working and medical tooling plants in the aerospace, automotive and medical industries around the world. Customers incl
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Visual Factories
Published By: SailPoint Technologies     Published Date: May 22, 2019
Las empresas de hoy están más interconectadas y son vulnerables a las amenazas de seguridad. Lea las 6 razones principales por las que el gobierno de la identidad puede ayudarle a proteger a las organizaciones de cualquier tamaño a mantenerse protegidas.
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SailPoint Technologies
Published By: Pros, Inc     Published Date: May 03, 2019
The world of selling is evolving, and the advent of digital platforms has changed the way in which buyers interact with sellers. Sales teams are struggling to sell in this fast and competitive environment and this is evident by the fact that the number of sales people that hit their quota has dropped over time. As a sales leader, it’s time to rethink your sales strategy. In this webinar, we’ll discuss sales strategies and practical insights you can implement to develop sales teams which can outperform in any dynamic market environment. We’ll walk through sales enablement practices and coaching tactics which will help to optimize your sales methodologies. We’ll also discuss sales tools with great ROI which can help increase your sales productivity and accelerate your sales velocity. During this segment, we’ll specifically focus on quote-to-cash technologies and discuss the rising importance of AI-based pricing optimization to streamline and accelerate your sales process.
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Pros, Inc
Published By: Zscaler     Published Date: Jun 20, 2019
Las reglas han evolucionado: las aplicaciones migran ahora hacia el cloud, y los usuarios acceden a ellas desde cualquier lugar, sin conectarse más a la red corporativa. Parece entonces esencial reconsiderar el aspecto seguridad de su arquitectura. Descubren con ese libro blanco como proteger sus activos estratégicos con las funcionalidades Zscaler Data Protection y Cloud DLP.
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Zscaler
Published By: Zscaler     Published Date: Jun 20, 2019
Aplicaciones como usuarios ya han abandonado la red corporativa. Sin embargo, los sistemas de seguridad siguen todavía en los centros de datos. Ya es hora de repensar su arquitectura y ofrecer una experiencia securizada y optima à sus usuarios, sin que importa donde se encuentran. La seguridad oferta por la plataforma cloud de Zscaler les permite transformar su red para disfrutar de las ventajas de un mundo orientado al cloud y a la movilidad. Descubren más con este libre blanco.
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Zscaler
Published By: Zscaler     Published Date: Jun 20, 2019
Una solución para un entorno de TI cambiante Debido al auge de la nube y de la movilidad, el perímetro de seguridad tradicional que antes protegía a los usuarios y los servicios internos dentro de la red corporativa, en gran medida ya no existe. Ha llegado el momento de que la seguridad evolucione, trasladando las protecciones más cerca del usuario y poniendo un nuevo énfasis en la comodidad, flexibilidad y fiabilidad. Descubren más sobre la solución SDP de Zscaler en este libro blanco.
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Zscaler
Published By: Adobe     Published Date: Jul 15, 2019
M arketing automation makes it possible to scale your best marketing practices. And it helps keep your sales and marketing teams aligned through every step of the process. From segmentation, lead generation, and scoring to building relationships across channels, marketing automation simplifies the way businesses reach and connect with their customers. In short, marketing automation means better customer experiences.
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Adobe
Published By: Adobe     Published Date: Jul 15, 2019
M arketing-Automatisierung ermöglicht die Skalierung Ihrer Marketing-Best-Practices und gewährleistet, dass Ihre Vertriebs- und Marketing-Teams in jeder Phase des Prozesses auf dem richtigen Weg bleiben. Dank Marketing-Automatisierung können Unternehmen ihre Kunden von der Segmentierung über die Lead-Generierung und Bewertung bis zum Aufbau der Beziehung auf allen Kanälen leichter erreichen und einfacher mit ihnen interagieren. Kurz gesagt: Marketing-Automatisierung ermöglicht bessere Kundenerlebnisse.
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Adobe
Published By: VMware AirWatch     Published Date: Nov 12, 2015
IT requires a solution that solves the challenge of securing proprietary applications and data in the cloud datacenter and is available only to users and devices that are delegated safe for access. VMware NSX solves this challenge through user-level micro-segmentation. The VMware NSX approach offers several differentiated advantages over traditional security approaches.
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vmware, cloud datacenter security, mobility, smart networking, vmware nsx, micro segmentation, networking, security, it management, knowledge management, data management
    
VMware AirWatch
Published By: Silverpop     Published Date: Sep 19, 2011
New innovations in marketing automation now enable savvy, self-sufficient marketers to easily develop more comprehensive lead-scoring models that, along with Web tracking, behavioral targeting and careful segmentation, can lead to more sophisticated nurturing programs that better educate and engage prospects and increase your chances of making a sale.
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silverpop, marketing, behavioral targeting, segmentation
    
Silverpop
Published By: Epsilon     Published Date: Sep 18, 2012
To be successful in the current landscape, retail marketers must adapt their marketing messages to match the specific format, time and methods of consumers. Download this whitepaper to learn how retailers are boosting their CEM strategies.
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customer experience marketing, real-time messaging, rtm, cem, customers' needs, competitive advantage, customer identification, customer segmentation, customer engagement
    
Epsilon
Published By: Birst     Published Date: Jul 16, 2013
Covering 23 vendors and 5 market segments, the 2013 Wisdom of Crowds Business Intelligence Market Study helps readers understand the current market landscape including the perceptions and plans of organizations adopting BI solutions, the latest user trends and technology.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics, sales analytics, hr analytics, marketing analytics, financial analytics, supply chain analytics, automated data management, dashboards, infrastructure
    
Birst
Published By: GSS Infotech     Published Date: Jun 11, 2013
Organizations in the SMB segment are constantly looking at new ways to remain competitive. One path is to improve efficiency by streamline and improving core business practices.
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gss infotech, service desk, smb, help desk, smb service desk function, software tools, it management
    
GSS Infotech
Published By: Aruba Networks     Published Date: Nov 15, 2013
802.11ac va por buen camino para convertirse en el modelo para la próxima generación de Wi-Fi. La velocidad de transmisión de gigabits, su capacidad mejorada y la fiabilidad que proporciona 802.11ac a las redes inalámbricas LAN son amplificadas ya que el número de usuarios de móviles y dispositivos, así como el uso de aplicaciones continúan creciendo a gran velocidad. Tanto como si usted es uno de los primeros que ya han empezado a planificarse como si, al igual que les sucede a diversas organizaciones, no está seguro de qué es lo siguiente que debe hacer, descárguese esta guía en cinco pasos que le ayudará a prepararse y planificar una migración exitosa a WLAN 802.11ac.
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just media, aruba networks, emea, audit infrastructure, migrate to 802.11ac, hardware replacement, gigabit wifi, optimize to leverage, wired network, traffic congestion, performance degradation, optimal performance, controller-based deployment, quadrature amplitude modulation, planning for capacity, mobile devices, complex deployments, client density, real-time location services, location accuracy
    
Aruba Networks
Published By: Aruba Networks     Published Date: Nov 15, 2013
Microsoft Lync está cambiando la estructura de costes en la telefonía empresarial y está marcando una nueva experiencia para sus usuarios en la cual cada comunicación se convierte en una interacción cada vez más colaborativa y atractiva. Aquí tiene 10 consejos para asegurarse de que Lync funciona bien en los dispositivos móviles en la red. Microsoft Lync no sólo está cambiando la estructura de costes en la telefonía empresarial sino que, además, está marcando una nueva experiencia para sus usuarios en la cual cada comunicación se convierte en una interacción cada vez más colaborativa y atractiva.
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just media, aruba networks, deploying lync, mobile devices, microsoft lync, cost structure, user experience, engaging interaction, wireless infrastructure, lync traffic, prioritize lync, wifi, window of visibility, access points, integrated spectrum analyzers, network engineers, secure network, call admission control, wireless vendors, end-to-end visibility
    
Aruba Networks
Published By: Adobe     Published Date: Mar 03, 2017
In the Media and Entertainment industry, it all comes down to acquiring and retaining audiences. The higher the audience value, the better. Our guide, Acquisition Evolved, gives you a four-part framework to identify and engage high-value audience segments across channels that drive engagement, subscriptions, and advertising opportunities. Read the guide to learn: • Tips to accelerate your data-driven marketing • How to overcome audience acquisition and engagement obstacles • How to identify the right marketing technology for audience acquisition
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media and entertainment, acquiring audience, retaining audiences, data-driven marketing, engagement obstacles, data management
    
Adobe
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