roi return investment

Results 51 - 75 of 96Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Nov 05, 2014
When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read the report to see how incorporating analytics into your mobile marketing strategy will: • Increase brand awareness • Raise your return on marketing investments • Boost average order value • Improve time-to-market of products and services
Tags : 
mobile analytics, precision marketing, mobile touch-points, mobile analytics
    
Adobe
Published By: PermissionTV     Published Date: May 07, 2009
B2B Marketers can use online video to enhance the two-way dialogue with customers and prospects and strengthen the social relationship with online communities. Watch this free recorded webinar where experts from both online video and social media industries discuss ways to get started, capture ROI, and engage with online B2B audiences.
Tags : 
content personalization, emerging marketing, lead generation, rich media, social networking, b2b, roi, return on investment, webinar, video, vod, online video
    
PermissionTV
Published By: Gomez Marketing     Published Date: May 23, 2011
In the study, Forrester broke down the process of calculating the ROI of brands' mobile initiatives into four key steps-identifying benefits, estimating the value of the benefits, calculating costs and building a model-to help justify the resources they need for mobile without getting lost in the details.
Tags : 
compuware, gomez, mobile roi, julie a. ask, forrester, mobile return on investment, mobile marketing, mobile advertising, mobile commerce, tco, consumer data
    
Gomez Marketing
Published By: Engine Ready     Published Date: Apr 30, 2009
Are you thinking about outsourcing your PPC Management and not sure how to really evaluate the best agency to meet your needs?  With thousands of agencies to choose from, how do you make sure you hire the right company? Read this insightful whitepaper that discusses the 57 questions you should be focusing on in your pursuit for the right PPC Management agency.
Tags : 
engine ready, checklist, search agency, search, seo, roi, return on investment, agency, agencies, marketing, search marketing, metrics, return on ad spend, roas, b2b, b2c, lead generation, landing pages, a/b, turnkey
    
Engine Ready
Published By: Silverpop Engage B2B     Published Date: May 19, 2009
Smaller budgets. Fewer personnel. More pressure to show value. As the recession lingers on, B2B marketers are being called upon to deliver bigger, faster, cheaper results with less resources. But the current economic climate means even companies able to make high-dollar purchases will require more touch points to nurture them through the buying process. Today's business buyers are cautiously working to make smarter, more informed decisions.
Tags : 
silverpop, engage, roi, metrics, email marketing, opens, clicks, recession, b2b, b2c, roi, return on investment, engaging, recipient, communications, customers, prospects, customer relationship management, crm, click-through rates
    
Silverpop Engage B2B
Published By: Polaris Research, Inc     Published Date: Jun 16, 2009
Polaris Research, Inc. is a recognized leader in decomposing historical marketing results to determine ROI across the entire media landscape. Our marketing analytics and insights empower companies to optimize spending levels within and across media channels based on individual elasticity and performance to realize millions of dollars in savings. Learn more today!
Tags : 
polaris, marketing mix modeling & optimization, mmm&o, roi. return on investment, market events, elasticity, all-media, analytics, online portal, business intelligence, seo, quality-to-marketing-management-system, qtmms, loyalty, sales, media effectiveness statistic, mes, consumer confidence index, cci, forecasting
    
Polaris Research, Inc
Published By: VMS     Published Date: Aug 11, 2009
With so many new advertising channels emerging, and companies broadening their consumer offerings beyond their normal vehicles, in a challenging economy, accountability of marketing spend and ROI is increasingly important to marketers.
Tags : 
media, advertising, vms, marketing, roi, return on investment, broad, broadening, advantage, advertising channels, marketing mix, qsr, quick service restaurants, sales
    
VMS
Published By: IBM     Published Date: Oct 31, 2013
IBM Business Analytics help managers in different areas of the marketing organization do their jobs more effectively. Watch this video to see how: 1. Demand generation managers can target the most profitable customers with the right offer at the right time. 2.Marketing operations managers can review the results of multiple campaigns from a single marketing performance dashboard. 3. Brand managers can blend data from blogs, forums and social websites with CRM data to see how people really regard the company’s brand. Watch this video to see how IBM helps you make smarter marketing decisions, faster.
Tags : 
roi, return on investment, marketing analytics, performance analytics, business analytics, metrics, data, driver-based campaign, campaign optimization, marketing campaign, analytics software, customer experience, c-suite, customer relationship management, crm
    
IBM
Published By: IBM     Published Date: Jan 02, 2014
Buy-and-hold strategies can actually add costs to the datacenter, as systems age in place. Not only do hardware maintenance and software maintenance fees rise, over time – but the aging of applications also costs the organization money. Investing in a transition from POWER5 to POWER7 resulted in a return on investment (ROI) of more than 150 percent over three years.An insightful and and compelling discussion by IDC that reviews the primary reason for maintaining current systems -- Return on Investment. IDC studied IBM Power Systems sites that remained on the POWER5 platform long after its initial introduction in 2004. When comparisons to the succeeding generation of POWER7 are made, customers have found that the increase in scalability and performance of POWER7 systems, combined with a reduction in server "footprint" size and overall electrical requirements, resulted in significant reductions in ongoing costs, or opex, per 100 end users supported.
Tags : 
ibm, idc, server transition, server alternatives, business value, operating costs, hardware platforms, server life cycles, hardware maintenance, software maintenance, application costs, modernization, business continuity, power5, power7, leveraging technology, it managers, it infrastructure, technology replacement cycle, data center
    
IBM
Published By: Limelight Platform     Published Date: Sep 06, 2016
This guide will allow you to prove and improve ROI/ROO, assist in defining KPIs and showcase how to best leverage digital in today’s changing experiential marketing landscape.
Tags : 
live marketing software, live lead generation, event marketing analytics, experiential marketing analytics, limelight marketing, experiential marketing software, experiential marketing, promotional events, live marketing, event marketing software, roi, roo, kpi, return on investment, analytics, data, consumer insight, events, experiences, onsite
    
Limelight Platform
Published By: Act-On     Published Date: Mar 20, 2013
A 2012 survey of consumer channel habits and preferences found 77% preferred to receive permission-based promotions via email; only 6% preferred such messages via social media. Read on to figure out how Email remains the most potent marketing tool.
Tags : 
marketing list, email, grow your email marketing list, roi, return on investment, dma, marketing tools
    
Act-On
Published By: SPSS     Published Date: Jun 30, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel, customer interaction service
    
SPSS
Published By: SPSS, Inc.     Published Date: Mar 31, 2009
This White Paper provides strategies and tactics for enabling a more innovative, predictive enterprise that maximizes the value of every customer interaction to "get, keep and grow" customers.
Tags : 
spss, predictive enterprise, retail management, customer interactions, crm, customer relationship management, customer innovation, business analytics, data management, enterprise applications, roi, return on investment, predictive analytics, decision-making, data resources, enterprise feedback management, efm, customer experience, customer-facing personnel
    
SPSS, Inc.
Published By: Eyeblaster, Inc.     Published Date: Apr 02, 2009
One of the big challenges faced by online marketers and agencies that handle large online budgets is maximizing conversions and optimizing online budgets at zero or minimum cost. This issue of the Eyeblaster Analytics Bulletin presents findings on conversions and a multitude of methods that can be deployed to ensure a better yield of successful digital campaigns.
Tags : 
eyeblaster, click-thru rate, conversion rate, format type, conversion rate, rich media, data capture, ctr, automatic optimization, conversion metric, behavioral sequencing, optimization, roi, post-click, post-impression, see-click-convert, see-delay-convert, recall, in-banner, e-commerce
    
Eyeblaster, Inc.
Published By: Clickable, Inc.     Published Date: Jun 22, 2009
Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
Tags : 
search marketing, clickable, search, seo, search engine, advertising, infrastructure, media spending, investment, borrell, growth, smb, sem, offline, online advertising, churn, roi, return on investment, crm, threshold
    
Clickable, Inc.
Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
Tags : 
enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization, business intelligence, web service management, data warehousing, infrastructure
    
IBM
Published By: Brick Marketing     Published Date: Jul 10, 2009
Nick Stamoulis of Search Engine Marketing Firm, Brick Marketing discusses some best practices to determine and measure the ROI of an SEO program.
Tags : 
roi, return on investment, seo, search engine marketing, brick marketing, marketing, sem
    
Brick Marketing
Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
Tags : 
website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: A10 Networks     Published Date: Apr 14, 2006
Download this white paper to learn how IAM projects can be practical, affordable and provide quick ROI for companies of all sizes.
Tags : 
access control, identity management, access management, authentication, roi, return on investment, a10, a10 networks, security, network management, network security, remote access, application security, password management, security management, single sign on
    
A10 Networks
Published By: Aventail     Published Date: Aug 21, 2009
By 2008, SSL VPNs are expected to be the primary access method for more than two-thirds of business employees who work remotely. This white paper and companion ROI calculator worksheet, provide a working methodology and real-world scenarios to help you determine annual ROI from replacing your existing IPSec VPN with an Aventail SSL VPN.
Tags : 
ssl, vpn, ssl vpn, ipsec, ipsec vpn, roi, return on investment, secure remote access, remote access security, employee productivity, productivity, cost control, aventail
    
Aventail
Start   Previous    1 2 3 4    Next    End
Search Resource Library      

Add Resources

Get your company's resources in the hands of targeted business professionals.