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Published By: Crimson Hexagon     Published Date: Jan 14, 2013
With several major retail clients, the growing popularity of consumer "show rooming" piqued our interest at Crimson Hexagon. We were curious: how can we leverage online consumer opinion to address this major industry wide challenge?
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customers, competition, crimson hexagon, social data, social media, show rooming
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Jan 14, 2013
The numbers are staggering. The roar is deafening. The number of us speaking, and the noise we're making on social media, has taken on a scope that escapes accurate projections. Learn how brands are using social media data to make decisions.
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leading brands, crimson hexagon, social media, strategic decisions, social media
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Apr 18, 2014
In this webinar, we show you how a business case is made for social media analysis. Presenter, Dr. Natalie L. Petouhoff, will go through the ins and outs of social media analysis and what the future brings to the landscape.
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webinar, landscape, social media, crimson hexagon, social media analysis, business case
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Jehan Hamedi will discuss using social media to reveal consumer shopping expectations. Also, Jehan will be comparing two different campaigns that were similar in tactic but generated very different results. Click to watch now.
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social media, reveal customer shopping, expectations, crimson hexagon, webinar
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Jan 17, 2013
In this webinar, Rebecca Bley will be presenting on finding actionable insight generated around media buzz. With everyone giving their own opinions on the internet, often unfiltered, when does negative feedback become positive feedback? Watch now.
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crimson hexagon, marketing, internet buzz, media buzz, hype, actionable insight, research
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
In this white paper, learn how to account for missing metric in financial reporting and valuations. How can we perform aggregate analysis of online consumer opinion to complement traditional marketing analysis and due diligence?
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aggregate consumer voice, no longer on mute, social media, due diligence, financial institutions, voice of the consumer
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Mar 06, 2013
How can firms better understand consumer motivations to inform new product development and positioning strategies? Read this white paper and learn what Crimson Hexagon figured out.
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consumer device, adoption, global markets, crimson hexagon, survival strategy, marketing strategy
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Jun 13, 2013
Through deep analysis of social data, we seek to discover opportunities for automotive companies to gain insight into consumers' nuanced, evolving perceptions. In this document, we discuss our research findings and explain the implications for automakers and their creative agencies.
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social media, nameplate marketing, social data
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn how Crimson Hexagon developed a framework for measuring advertising effectiveness by analyzing the online conversations surrounding Target's major Black Friday ad campaigns in 2011 and 2012.
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campaign effectiveness, ad campaign effectiveness, online conversation, ad agencies, ad appraisal
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
In order to develop a framework for evaluating the success of non-traditional advertising. Crimson Hexagon analyzed the online conversions surrounding the 8-bit video game released by Old Spice in Dec. 2013, in which users play the game's eponymous hero. Download this case study to learn more about their findings.
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old spice, online conversations, measuring consumer engagement
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Understand the impact of social media in Born Sinner vs Yeezus on same day album release.
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wom, word of mouth, social media conversation, online conversation, earned media, online consumer opinion
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this case study to learn the results from contextual analysis of millions of social media conversations surrounding Vine before and after the launch of Instagram video.
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instagram, vine, consumer insights, online conversation, mobile video sharing, social media analysis
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Download this paper to learn how Crimson Hexagon performed contextual analysis of millions of social media conversations surrounding The Great Gatsby to find out exactly what people are saying about it on Twitter.
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online conversation, social media conversation, twitter
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Aug 26, 2014
In this paper, we introduce the essential components of online opinion monitoring. By incorporating them into your analysis, you can take full advantage of the opportunities that social media offers to you. Opinion monitoring will help you to develop informed advertising and marketing strategies that promote your brand’s market success.
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crimson hexagon, social media, branding, measuring brand impact, brand impact, social media marketing, online opinion monitoring, opinion monitoring
    
Crimson Hexagon
Published By: Crimson Hexagon     Published Date: Oct 11, 2016
This guide will help you learn the fundamentals of social media analytics and how you can apply it to your organization to make smarter, more data-backed decisions.
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crimson hexagon, social media analytics, social media management, smm, social data, social media monitoring, business activity monitoring, business metrics
    
Crimson Hexagon
Published By: CrowdStrike     Published Date: Feb 01, 2017
Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs. Consider these facts: ? Ransomware attacks doubled in 2015 ? The number of new ransomware variants increased 17% in Q1 2016 ? The FBI estimates that ransomware will net criminals $1 billion in 2016 This white paper dives into the inner workings of ransomware, its perpetrators and how they are evolving to maximize profits. You’ll also learn how companies are fighting back, and review best practices for protecting your organization from becoming another victim of electronic extortion.
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CrowdStrike
Published By: CrowdStrike     Published Date: Feb 01, 2017
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace. This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.
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CrowdStrike
Published By: CrowdStrike     Published Date: Feb 01, 2017
This year’s Cyber Intrusion Services Casebook focuses on in-depth digital forensics, incident response (IR) and remediation services performed on behalf of actual CrowdStrike clients. Real-life examples drawn from notable CrowdStrike Services IR engagements in 2016 — including the now-infamous hack of the Democratic National Committee (DNC) —are covered with an emphasis on best practices organizations can follow to identify and eject attackers before a devastating breach occurs. Download this report to learn: • How CrowdStrike’s Falcon OverWatch and professional services teams discovered and attributed the DNC intrusion to nation-state threat actors FANCY BEAR and COZY BEAR • The gaps in security processes and planning that your organization can address now to stop the next breach • The specific tactics, techniques and procedures (TTPs) a range of nation-state and eCrime adversaries used to penetrate their victims’ defenses, and how they attempted to cover their tracks
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CrowdStrike
Published By: CrowdStrike     Published Date: Aug 01, 2017
Learn the inner workings of ransomware and how companies are fighting back. Once a “consumer-only” problem, Ransomware now has an established business case for profitability, and that’s driving criminals to expand their operations and hunt for more lucrative prey. As a result, commercial enterprises and other large organizations are increasingly in the crosshairs.Download this whitepaper to learn:?The evolution of Ransomware and why businesses can’t afford to ignore it?How perpetrators tactics and targets are evolving to maximize profits?Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: CrowdStrike     Published Date: Aug 01, 2017
The frequency of “mega breaches” continues to rise at an alarming rate. In fact, crippling incidents involving tens of millions of customer records, theft of highly valuable intellectual property, and related criminal activity have become commonplace. This report asserts that many such breaches could be prevented by deploying next-generation endpoint protection technology in concert with an aggressive proactive hunting strategy. This potent combination provides the most effective means to reduce attack surfaces and defend against advanced adversaries.Download the white paper to:?Learn how a proactive hunting strategy protects valuable data assets from a potential mega breach?Get a detailed analysis of how highly skilled human hunters pair with technology to aggressively seek out threat behaviors?Understand why integrating CrowdStrike Falcon Overwatch into an organization’s existing security resources offers the most comprehensive protection against persistent and skilled adversaries?Fi
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CrowdStrike
Published By: CrowdStrike     Published Date: Nov 28, 2018
Damaging widespread attacks such as WannaCry provide grim reminders of how prevalent Ransomware attacks have become. Adversaries are not only launching Ransomware attacks against a wide range of industries, they are consistently evolving their tools, tactics and procedures (TTPs) to foil your organization’s best cybersecurity strategies. A white paper, “Ransomware, a Growing Enterprise Threat,” offers in-depth analysis of Ransomware and explains why organizations can’t afford to ignore this increasingly challenging cyber threat. Download this white paper to learn • The evolution of Ransomware and why businesses are being targeted more frequently • How perpetrators tactics and targets are evolving to maximize profits • Best practices for protecting your organization from becoming a victim of Ransomware
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CrowdStrike
Published By: Crownpeak     Published Date: Jul 31, 2015
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: Crownpeak     Published Date: Feb 09, 2016
With today's ever-increasing demand for a seamless customer experience, the website has become a primary influencer for buyers. The Gartner Magic Quadrant for Web Content Management (WCM) provides an in-depth analysis of leading vendors, guiding companies that are in the process of evaluating a Web Content Management solution for their business.
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crownpeak, gartner, gartner magic quadrant, web content management, wcm, saas, cloud
    
Crownpeak
Published By: CyberSource EMEA     Published Date: May 04, 2018
The digital economy is dramatically changing how consumers shop and interact with businesses. They expect a fast, convenient and highly secure digital experience. With the average company lifespan decreasing rapidly, merchants have to operate as a true digital enterprise to stay competitive and to stay in business. Payment and fraud management is no longer a back-office utility. It is a prime differentiator, critical to achieving competitive advantage, improving customer experience and reducing risk. Digital transformation is not simply a market buzz word. It is real. And those who don’t embrace it are in a position to lose. By 2020, eCommerce sales as a percentage of retail sales are forecast to be 12.4% compared to 8.0% in 2016, according to eMarketer. And engaging customers digitally across channels remains a top digital initiative. While there are several drivers of growth in the digital economy, none are more significant than the force of mobile and cloud technologies. Innovation
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CyberSource EMEA
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