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Published By: MaritzCX     Published Date: Feb 02, 2018
This e-book presents results alongside an argument that action/behavior metrics are the best measures to help companies drive real action and lasting change. By downloading this eBook, you give MaritzCX and its partners permission to contact you for marketing and promotional purposes.
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martizcx, customer service, customer intelligence, monitoring, best practices, business activity monitoring, call center management, customer interaction service, customer satisfaction, ebusiness, marketing automation, collaborative commerce, customer experience management, information management
    
MaritzCX
Published By: Switzerland Trade and Investment     Published Date: Jun 02, 2011
Switzerland Trade & Investment Promotion continues to rank at the top of key FDI indicators and is a strong location for North American companies looking for fast and sustainable growth in Switzerland and the European market. Watch this online discussion about globalization trends, drivers and opportunities and how they affect today's business strategies.
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switzerland, globalization, european market, swisstrade, swiss market, international growth, global network, import, export, business management, return on investment
    
Switzerland Trade and Investment
Published By: Adobe     Published Date: Sep 23, 2019
Email provides the wedge into customer-obsessed marketing Every day, demanding customers, unforeseen competition, and disruptive new technologies hammer home that we have entered the age of the customer, where established business operations don't work. Yet most marketing functions still rely on decades-old methods that undermine their ability to create post-digital brand experiences and help their firms become customer focused. Email marketing – the workhorse of the marketers’ toolkit – can provide a way to launch customer obsessed marketing at your firm, if you use it as more than just a promotional vehicle. marketers need a more advanced email marketing program. 95% believe they would benefit from it. 64% agree that they use their email marketing program as a strategic asset for innovation But it’s difficult to achieve. 91% experience challenges, including lack of budget, vision, and cross-collaboration WHY TARGET AUDIENCE SHOULD CARE? Smart CMOs re
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Adobe
Published By: IBM Software     Published Date: Feb 14, 2011
View this online demo to learn how leading retailers are using market basket analysis to gain insights into buyer patterns to offer products and promotions that match shopper preferences and behaviors as well as to link purchases to specific buyers to create tailored offers.
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ibm cognos, predictive analytic, market basket analytics, online demo, retailer, shopper preference, consumer behavior, business analytics, business management, customer interaction service, customer relationship management, customer satisfaction, customer service, ebusiness
    
IBM Software
Published By: The Starr Conspiracy     Published Date: Mar 29, 2013
Message is the most important of all marketing elements. Great messages change the destinies of companies and people. Without message, brand and promotion are crude instruments. Read and learn how the best messages are bold, compelling and polarizing
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message manifesto, brand, promotion, white paper, polarizing, bold, compelling, starr conspiracy
    
The Starr Conspiracy
Published By: The Vitality Group     Published Date: Jan 28, 2014
This technical brief streamlines and simplifies the key issues in the new regulatory landscape and provides information to help inform important business decisions regarding Wellness programs. "The Legal Environment of Wellness" offers in depth information abuot wellness program requirements under the ACA, and reviews how corporate wellness programs are impacted by the rulings of the Affordable Care Act (ACA) and HIPAA. In addition to the ACA, it covers information companies need to be aware of regarding how other legislation may impact their health promotion efforts. Choosing a new wellness program or bringing current programs into compliance will require a thorough understanding of new and existing laws and sometimes complex decisions and structural redesign.
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employee wellness, employee wellness program, employee health, employee benefits, corporate health program, corporate wellness program, corporate wellness incentive program, employee health and wellness program, employee health incentive pgoram, employee wellness incentive program, workpace wellness program, workplace health program, workplace health promotion, health and wellness program, workpace health program, workplace health promotion, health and wellness program, corporate health program cost, affordable care act compliance, afordable care act provisions
    
The Vitality Group
Published By: The Vitality Group     Published Date: Jan 28, 2014
Companies that offer employee wellness programs are clearly committed to the idea that a healthier workforce means a healthier bottom line. Yet, how this connection gets made is the subject of much debate. What's really known about what work? What will it mean to your company, in terms of business outcomes and healthcare costs? And, how do you show real bottom-line benefit to a skeptical CFO or CEO?
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employee wellness, employee wellness program, employee health, employee benefits, corporate health program, corporate wellness program, corporate wellness incentive program, employee health and wellness program, employee health incentive program, workplace wellness program, workplace health program, workplace health promotion, health and wellness program, corporate health program cost, the vitality institute, effective health promotion, human resources
    
The Vitality Group
Published By: Vindicia     Published Date: Sep 23, 2014
Vindicia has witnessed numerous best practices working with innovative digital businesses and noticed that companies that communicate the most effectively tend to follow three key practices consistently. This ebook give you three essential communication practices.
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communication lifecycle, social network, communication practices, recurring billing, customer communication, consumers, digital goods, promotional offers, payment failures, retention plans, managing communications, communication mistakes, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Vindicia
Published By: Vindicia     Published Date: Sep 23, 2014
Vindicia sheds light on the factors that affect the selection of business models, including pricing, packaging, and promotions and shares insights about how the way you bill customers can affect revenue today.
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digital services, subscription, freemium, microtransactions, digital business model, digital subscription, subscription submodels, subscription best practices, subscription metrics, virtual goods, virtual currencies, monthly billing, customer interaction service, customer relationship management, customer satisfaction, customer service
    
Vindicia
Published By: TheMarketingScope     Published Date: Oct 28, 2015
Getting more people to sign up for your webinar is achievable, but it requires catching them at a moment when they’re receptive and hitting them with a message that resonates.
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best practices, marketing automation
    
TheMarketingScope
Published By: Alcatel Lucent Enterprise     Published Date: Aug 31, 2017
Everyone expects wireless mobility that provides a high quality experience – but delivering that from arrival to departure in your transportation system is highly complex. Customers want the mobile services that make their life easier such as personalized promotions and navigation guides. Operators want to be able to handle more people, making the customer journey as secure and comfortable as possible, while reducing cost and risk. And all of this depends on the network.
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wayfinding, retail promotion, customer identification, analytics, data, automation, business streams
    
Alcatel Lucent Enterprise
Published By: SubscriberMail     Published Date: Dec 12, 2008
Your email subscribers are likely feeling the economic crunch as much as—if not more than—your business. With that in mind, now is definitely the right time to keep your audience informed of any savings or promotional offers that are available. Even if business has been strong enough in the past that you were able to avoid offering special incentives, marketing in a time of economic uncertainty needs to be performed with an eye toward the future. Fostering customer loyalty now via special offers can pay dividends down the road when the economy rights itself.
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subscribermail, email marketing, online marketing, e-marketing
    
SubscriberMail
Published By: Citrix Online     Published Date: Sep 03, 2009
Setting the tone for your Webinars is crucial, from initial promotion efforts all the way through delivery of content and post event follow-up. How you interact with your prospects will determine whether they advance along the sales cycle or lose interest.
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webinar, web analytics, lead generation, leads, sales, conversion, conversion rate, webinar, citrix, testing, measuring, analyzing, email marketing, email
    
Citrix Online
Published By: SocialChorus     Published Date: Oct 24, 2014
Download this Ebook oto learn everything you need to get internal buy-in for your employee advocacy program.
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socialchorus, employee advocacy, employee advocacy program, social media marketing, social media, branding, content promotions, customer engagement, sales
    
SocialChorus
Published By: Mass Relevance     Published Date: Jun 12, 2014
Don’t just put a sponsor’s logo in your ads (and vice versa). Instead, give interested brands a way to really grab the audience’s attention. View social sponsorship best practices for live events, on-air promotion, and website integration plus case studies from networks, agencies, and sponsors. Don't miss how the 25th annual College Slam sponsor Denny's drove 60,000 tweets during ESPN's live broadcast.
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sponsorship offerings, sports sponsorship, on-air promotion, and website integration, networking
    
Mass Relevance
Published By: Demand Frontier     Published Date: Mar 03, 2016
Before launching your first email nurture, webinar or social media campaign take a moment to make sure you’ve got these five things in order.
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business optimization, business strategy, campaign, best practices, business intelligence, business management, customer relationship management, content management system
    
Demand Frontier
Published By: SAP     Published Date: Jun 27, 2009
Read this white paper by Don Tapscott and explore the criteria best-in-class retailers use for selecting business intelligence solutions. Companies that effectively harness the vast quantities of information that IT systems generate - both within the corporation and outside its walls - are poised to gain competitive advantage.
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sap, business intelligence, it systems, price, promotion, markdown, businessobjects, rfid, spar, netweaver, configuration management, database development, data quality
    
SAP
Published By: ReadyTalk     Published Date: Sep 19, 2014
Marketing teams are now expected to churn out a nonstop stream of qualified leads for their sales departments. Webinars should be a tactic every marketer uses. This paper will help you establish best practices during webinar production, promotion, delivery and follow up as you identify and qualify sales leads. The included tips assume a business-to-business.
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webinars, qualified, leads, generation, strategy, marketing, investment, time, best practices, tools, target audience, business, sales cycle, aid
    
ReadyTalk
Published By: MoreVisibility     Published Date: Dec 10, 2015
This guide covers a step-by-step outline to help you deploy Google Analytics Enhanced Ecommerce via Google Tag Manager.
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morevisibility, google, google tag manager, clicks, promotions, sales automation, collaborative commerce, customer experience management, messaging
    
MoreVisibility
Published By: IBM     Published Date: May 29, 2015
Watch how Celcom, a Malaysian telco company, uses statistical analysis of customer behavior to deliver targeted promotions.
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telecommunications market, analytics, customer loyalty, competitive telecommunications, business intelligence
    
IBM
Published By: IBM     Published Date: Sep 16, 2014
In 2013, Bon Ton Stores invested in upgrading IT, continuing to update and expand its eCommerce sites, and launching a new mobile site supporting delivery of promotions and online purchasing. A central aspect of this technology upgrade involved the replacement of an x86 server environment, supporting eCommerce with ten IBM® PowerLinux™ 7R2 servers and IBM PowerVM® running IBM WebSphere® Commerce on SUSE Linux operating systems. This case study highlights of some of the key aspects of this significant migration and its results, including how Bon-Ton IT executives support the business and what they prioritize, why they decided to make this move, what performance and capability resulted, and how it affected full data center costs and business resilience.
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stack costs, online purchasing, promotion delivery, mobile retail, application performance management, business analytics, business intelligence, customer experience management
    
IBM
Published By: IBM     Published Date: May 01, 2017
MaaS360 delivers robust UEM capabilities across all major computing platforms, including iOS, macOS, Android and Windows devices. And where competing solutions offer incomplete support for legacy Microsoft platforms, MaaS360 supports Windows XP SP3, Microsoft Windows Vista, Microsoft Windows 7, Microsoft Windows 8, Windows 10 and Microsoft Windows 10 Mobile. These capabilities include: Identity and access management (IAM) that allows a shift from a device-based context to a more comprehensive, userbased context Application management, including an intuitive, universal application catalog for iOS, macOS, Android and Windows, advanced bundling and promotion features, bulk application purchase and distribution capabilities, and fine-grained data controls Download now to learn more!
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microsoft, ibm, competing solutions, it support, device based, identity access management, universal application, promotion features
    
IBM
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
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calls to action, bds, bulldog solutions, messaging, planning, promotion planning, lead gen, topics, messages, effective calls to action, audience, audit, gap, compliance, black box
    
Bulldog Solutions
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map, mapping, audience development, resources, buyer personas, sales development, sales leads, in-person environment, audience segmentation, promotion planning, audience, b2b, btob
    
Bulldog Solutions
Published By: Breakout Solutions     Published Date: Sep 24, 2008
Breakout Solutions is pioneering the way in which organizations utilize Social Media to meet their online promotional objectives. Our proprietary video contest platform provides a turnkey solution for organizations that value interacting and communicating directly with their target market through social media. Web 2.0, has led to a more interactive and social landscape where content is no longer king, conversation is. Breakout Solutions can help your brand become a part of these conversations so that you have a better understanding of how others view your brand and utilize your products and services.
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breakout solutions, promotional contest, branded promotion, videos, photos, audio, myspace, facebook, youtube, social networks, social media, web 2.0
    
Breakout Solutions
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