programs

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Published By: IBM     Published Date: Aug 21, 2013
Have you ever found yourself in this untenable position? Your web team and email program owners are targeting the same customers, with different offers, or worse, competing offers. Siloed systems and teams limit marketers’ ability to make sound assessments about performance and spending. Marketers around the world spend over one trillion USD each year. Yet, most of them still manage their marketing programs with a hodgepodge of spreadsheets and disconnected applications. Unnecessary costs, delays and poor collaboration plague marketers. Under increasing pressure to connect with customers while doing more with less, marketers who strive to optimize marketing performance through a single integrated software platform can make the best use of people, programs and resources. Today, you need a return on every dollar spent and a platform that aligns technology, people and processes to help create effective, efficient marketing programs that support customers for life.
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enterprise marketing management, marketing management, marketing roi, marketing connections, marketing performance, return on investment, marketing optimization, business intelligence, web service management, data warehousing, infrastructure
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
This paper outlines practical “how-to” guidance to strategize and implement more effective mobile enterprise programs and details the robust capabilities that mobile enterprise partners can bring to the development and support of your corporate owned device or BYOD mobile enterprise programs. It focuses on mobile enterprise programs for employees, as opposed to customers.
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effective mobile enterprise, enterprise programs, mobile enterprise, guidance to strategize, guidance to implement, implement efficiently, effective implementation, corporate device, byod, programs for employees, mobile capabilities, how-to, enterprise partners, development and support, wireless, business intelligence
    
IBM
Published By: IBM     Published Date: Oct 10, 2013
The IBM Business Continuity Index rates the performance and maturity of business continuity programs. Organizations all over the world completed the survey. In this white paper, learn statistics about the global state of business continuity and where your business may sit on a scale from exposed to mature.
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ibm, business continuity, business exposure, business maturity, exposure and maturity, global state, global exposure, business activity monitoring, business process management, productivity
    
IBM
Published By: IBM     Published Date: Feb 14, 2014
"Welcome to the age of Social CRM, a different way of thinking about customer relationship management that focuses on using social media to enhance customer engagement. How prepared are companies to make this shift? Despite widespread adoption of social media, for most, Social CRM is still in its early stages, execution is patchy and concerns about ROI remain. To fully exploit the power of social media to connect with customers, organizations need to move beyond isolated projects to integrated programs and, ultimately, a Social CRM strategy."
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ibm, marketing, social media, crm, social crm, customer service, customer interaction, customer relationship, marketing management, marketing strategy
    
IBM
Published By: IBM     Published Date: Feb 27, 2014
Learn about the evolution of business resiliency management and learn the best practices that are used in today's business resiliency management programs.
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business resiliency, business resiliency management, management, best practices, ibm, planning, managing, resilience, business continuity, resiliency services, business activity monitoring, business analytics, business intelligence, business management, business process management
    
IBM
Published By: IBM     Published Date: May 30, 2014
Join IBM clients as they share how they drove real outcomes with collaborative processes. See how IBM partners are innovating the leading enterprise software platform. Hear IBM's perspective on these technological shifts and see the latest advancements in action.
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ibm, ibm software, software, collaboration solutions, enterprise social software, collaboration platform, cloud, marketing programs, software development, enterprise applications
    
IBM
Published By: IBM     Published Date: Jul 09, 2014
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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ibm, mobility, mobile, mobile technology, mobile infrastructure, it infrastructure, it management, mobile computing
    
IBM
Published By: IBM     Published Date: Aug 06, 2014
For banks today, having more ways to communicate with customers is a good thing. But it has also made it harder for banks to figure out where and how to most profitably commit their marketing resources. Leveraging predictive analytics, First Tennessee Bank is applying the ultimate acid test. It’s combining a granular understanding of the needs of customer segments with real P&L data to optimize its marketing spend, focusing on programs that deliver the highest ROI. First Tennessee’s ability to target its campaigns more intelligently has increased its response rate by 3.1 percent, cut key marketing costs by nearly 20 percent and enables the bank to get the most from its resources.
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ibm, banking, analytics, roi, marketing, p&l, data
    
IBM
Published By: IBM     Published Date: Oct 06, 2014
This Aberdeen ebook outlines the business value and best practices of integrating the contact center with omni-channel programs in order to deliver a seamless customer experience across multiple touch-points.
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omni-channel strategy, contact center integration, customer experience
    
IBM
Published By: IBM     Published Date: Oct 14, 2014
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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mobile collaboration, mobile applications, mobile solutions, mobile infrastructure, it management, mobile data systems, application performance management, best practices, business intelligence
    
IBM
Published By: IBM     Published Date: Jan 09, 2015
Building a mobile collaboration or bring-your-own-device solution requires three things: mobile applications, the mobile devices themselves and the network that underpins them both. Often, the network and its capabilities take a back seat to applications and devices—which can ultimately lead to poor performance or an inflexible infrastructure. Find out how to develop the type of network that truly supports mobile devices, applications and unified communications programs, thereby establishing the foundation for stronger mobile solutions.
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ibm, mobile, network, capabilities, solutions, strategy, cisco, challenges, iot, byod, networking, security, it management, wireless
    
IBM
Published By: IBM     Published Date: Feb 05, 2015
Discovery Health ... Predictive analytics used to craft preventive programs that keep members healthier and costs lower.
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predictive analytics, preventive programs, predictive risk management, clinical risk models
    
IBM
Published By: IBM     Published Date: Apr 09, 2015
This American Banker webcast, sponsored by IBM, provides new insight into cybercrime and fraud prevention. Financial institutions have invested heavily in fraud prevention technologies and programs. However, sophisticated organized crime syndicates continue to successfully attack financial institutions and their customers. These criminals adapt quickly by using advanced technology and with ever changing attack vectors to exploit information security and fraud protection gaps across payment types, banking channels, and organizational boundaries. Traditional fraud prevention technologies are simply not capable of detecting and preventing account takeover and advanced malware attacks. A new approach to counter fraud is needed.
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finance, cyber crime, banking, security, network security, fraud prevention, anti spyware, hacker detection, internet security, security management
    
IBM
Published By: IBM     Published Date: Jun 09, 2015
In this webcast we will explore how you can deliver services and improve outcomes for your citizens through cross program care coordination and collaboration. This coordination and collaboration is enabled by the extensive use of data, resources and a single view of the citizen which in turn helps improve decision-making, problem-solving and program implementation.
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ibm, coordination, collaboration, data, resources, government, high risk-populations, examples, implementation, decision-making
    
IBM
Published By: IBM     Published Date: Jun 16, 2015
Read the white paper to learn how to put a plan in place for full functional validation, and get details on the importance of validating resiliency in a live environment; learn why small-scale recovery “simulations” are inadequate and misleading.
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enterprise, cloud computing, data centers, cloud-based solutions, it solutions, it functionality, storage architecture, effective resiliency programs, disaster recovery, identity management, internet security, best practices, risk management, information management
    
IBM
Published By: IBM     Published Date: Mar 28, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs? To better understand what companies are doing in the area of employee listening and the extent to which employees are willing to participate, we analyzed data from the 2015 IBM Smarter Workforce Institute WorkTrends Survey – a broad-based survey of ov
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ibm, ibm smarter workforce, work trends, employee engagement, human resources management
    
IBM
Published By: IBM     Published Date: Jul 14, 2016
Many internal control programs are still undergoing major modifications due to increased PCAOB requirements, adoption of the 2013 COSO Framework, and board focus on risk and compliance processes. Organizations are using several technology approaches to manage the process—some with more success than others. Read this white paper to learn why organizations need to utilize the tools that optimize collaboration and focus on productivity, the pros and cons of desktop-based spreadsheets and GRC platforms, and the merits of taking a fresh approach to technology to manage internal control processes.
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best practices, business analytics, business intelligence, business management
    
IBM
Published By: IBM     Published Date: Jul 14, 2016
As the focus on internal controls moves into its second decade, it'd be easy to assume that most organizations have mastered their processes. However, with the adoption of the 2013 COSO Framework, increased requirements from the PCAOB, and board focus on risk and compliance processes, many internal control programs are undergoing major modifications in numerous areas. Read this e-book to find out how and why companies have made the move to different platforms, including why companies need to focus on utilizing the most productive tools, several technology approaches used by organizations, and the merits of taking a fresh approach to technology to manage internal control processes.
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best practices, technology, risk management, compliance, business management, business analytics
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
The rise of social media, coupled with the desire to build more engaged and productive workforces, has brought “active employee listening” to the forefront of management attention. No longer is it enough to encourage employees to speak up about topics that matter to them. Organizations today need to more actively solicit, analyze and engage in ongoing conversations with past, present and even future employees. Having access to the collective “employee voice” can help leaders achieve diverse goals, including identifying innovations, preventing discord and improving productivity, as well as building a better connection to the organization and its mission. So, how can organizations establish and manage mutually beneficial listening programs?
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ibm, ibm smarter workforce, work trends, employee engagement, human resources
    
IBM
Published By: IBM     Published Date: Jul 20, 2016
If you were to ask a CHRO two questions: 1. Is employee onboarding critical to your business? 2. Could your company be more effective with this process? This webcast is about IBM's answer to these questions. "Succeeding at IBM" is the name of IBM's own strategic onboarding program. It is viewed by experts as a best in class example of how to effectively align the business and HR when it comes to our most important asset, our people! In this webcast, you will learn how IBM improved it's employee retention, time to productivity and overall engagement through it's formal pre-boarding and onboarding programs.
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ibm, empoyee onboarding, new hire, human resources, chro, enterprise applications
    
IBM
Published By: IBM     Published Date: Aug 04, 2016
IMM is a full-service digital marketing agency that builds marketing programs that get smarter every day and increase in value over time. Following the concept of Ideas Made Measurable, IMM builds unique and custom results-based programs by leveraging a unique combination of people and technology. Read more to learn how IBM Analytics plays a role in IMM's success.
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ibm, imm, case study, analytics, big data, technology, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Oct 21, 2016
Between the Internet of Things, customer experience and loyalty programs, social network monitoring, connected enterprise systems and other information sources, today's organizations have access to more data than they ever had before-and frankly, more than they may know what to do with. The challenge is to not just understand that data, but actualize it and use it to recognize real business value. This ebook will walk you through a sample scenario with Albert, a data scientist who wants to put text analytics to work by using the Word2vec algorithm and other data science tools.
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ibm, analytics, aps, aps data, open data science, data science, word2vec, enterprise applications, data center
    
IBM
Published By: IBM     Published Date: Oct 28, 2016
This white paper highlights factors that have a decisive influence on the design and effectiveness of employee engagement programs.
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ibm, engagement social, employee engagement, kenexa, engagement program, knowledge management, enterprise applications
    
IBM
Published By: IBM     Published Date: Jan 09, 2017
In today’s complex and distributed IT environments, identity and access management (IAM) programs do much more than simply manage user identities and grant access. This paper provides four key steps that can move you toward a more mature solution now.
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ibm, security, services operations, iam programs, enterprise applications
    
IBM
Published By: IBM     Published Date: Jan 30, 2017
This white paper highlights factors that have a decisive influence on the design and effectiveness of employee engagement programs. The results revealed in this study help to ensure future engagement programs are implemented even more successfully. Through successful engagement programs, the HR department can better position itself as a strategic partner of company management and ensure HR has an influence.
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ibm, employee engagement, engagement, employee voice, human resources
    
IBM
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