pipeline marketing

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Published By: Uberflip     Published Date: Jun 11, 2019
B2B marketing teams rely on content to fuel their campaigns and generate pipeline for their organizations. As such, every year marketing teams spend hundreds of thousands of dollars creating exponentially more content in an effort to reach and influence their buyers. But even with this proliferation of content, marketers everywhere still struggle to leverage their content to win and retain customers.
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Uberflip
Published By: Birst     Published Date: Jul 16, 2013
Birst’s Salesforce Reporting and Analytics helps sales managers analyze all of the critical salesforce.com data to uncover insightful pipeline information. Combining sales data with marketing, financial and operational data to obtain a comprehensive view of the pipeline is where Birst excels.
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business intelligence, agile bi, self service bi, bi in the cloud, unified bi, mobile bi, embedded analytics, business analytics
    
Birst
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Limelight Networks     Published Date: Jul 31, 2012
How to Master the Art of Content Marketing will show you best practices, tips, and solutions for turning content assets into online customer engagement and higher web conversion rates.
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storytelling, content marketing, marketing automation, aggregation, video, integration, sustainable workflow, target content
    
Limelight Networks
Published By: The Mx Group     Published Date: May 08, 2013
Why are the majority of all sales leads (as many as 80 percent!) never followed up? Download this e-book and discover a 10-step process for transforming your current lead management process from a challenge into a competitive advantage.
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lead management, channel management, opportunity management, sales cycle, sales pipeline, sales-ready leads, sales qualified leads, sql
    
The Mx Group
Published By: Oracle     Published Date: Jan 21, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: IBM     Published Date: Jun 13, 2016
A recent Human Capital Institute report found that 69% of respondents are having difficulty filling critical positions and only 20% agree that they have a strong talent pipeline for critical roles. Competition is fierce and the power has clearly shifted from employers to the candidate. Today’s job candidates expect to be treated like consumers, and the most successful marketing teams know that consumers are increasingly suspicious of brands. These marketing teams implement strategies to foster trust and loyalty among their target audience. Just like marketers, recruiters must have the ability to not only attract but engage candidates as well, and they are tasked with fostering that same trust and loyalty among the candidates they hire as well as the ones they don’t. It’s not enough to just leverage the latest tools and implement trend-setting processes in the recruiting department. Recruiters must also live the employer brand every day. Living the brand encompasses demonstrating the EV
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ibm, ibm smarter workforce, work trends, employee acquisition, recruiting, recruiters, human resources
    
IBM
Published By: Marketo     Published Date: Mar 16, 2017
Read this complimentary report and find out why Marketo was named a leader based on the strength of its current offering, vision, roadmap, and marketplace impact.
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marketo, revenue management, lead management, lead generation, sales pipeline, marketing strategy, best practices, marketing automation
    
Marketo
Published By: OneSource     Published Date: Jan 29, 2009
This benchmarking report examines how best-in-class sales organizations incorporate sales intelligence into their sales efforts to produce tangible gains in productivity and revenue generation. By offering practical tips on using sales intelligence and addressing some barriers to sales productivity, readers will gain actionable insights from this informational paper.
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sales intelligence, crm, sfa, leads, pipeline, industry news, trigger events, segmentation
    
OneSource
Published By: Pardot     Published Date: Apr 29, 2009
Learn how to use marketing automation tools to streamline your process and push leads quickly through the pipeline without increasing your spend. Marketing automation suites offer an integrated option for generating and managing leads with landing page and email marketing tools, automated scoring and grading, drip nurturing emails, micro-level analytics and anonymous visitor identification.
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pardot, web marketing value, leads, streamline, pipeline, marketing automation, lead management, lead generation
    
Pardot
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle
    
Oracle
Published By: Marketo     Published Date: Aug 13, 2012
In this paper, we’d like to show you what marketing automation can do for you and help you decide if your organization is ready to graduate to a marketing automation solution.
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marketo, marketing automation, email marketing, web forms, lead nurturing, sales support, sales automation, second touch
    
Marketo
Published By: Pipeline Marketing     Published Date: Mar 21, 2019
The past few years have brought sweeping changes to what it means to be a B2B marketer. We’re no longer just sending millions of emails to everyone who will give us their email address, the bar for personalization is well beyond changing the ?rst name on an email, and the goal of marketing is no longer limited to hitting a certain lead number. Read this report and ?nd out what it means to be an impactful marketer in the new world.
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Pipeline Marketing
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Marketing technology is the fuel on which modern marketing organizations run. As the marketing technology landscape rapidly expands, CMOs are desperately trying to keep up with an evolving stack. Technology is taking over marketing. Rather than detailing an exhaustive list of available technologies, this will present an overview of the current marketing technology landscape. It will include trends, challenges, and advice to marketing leaders navigating the turbulent and dynamic space.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Over the past few decades, marketing has evolved from a hunch-based and immeasurable practice to one driven by data, analytics, and software. Marketers now work with advanced software and myriad channels to identify new prospects. However, today’s marketers face new challenges. This guide will dive deep into those challenges, identify key trends, and introduce the concept of marketing intelligence.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: Radius Intelligence     Published Date: Jun 15, 2015
Market expansions are a viable strategy when a company’s growth in an existing market has stalled. However, marketers often rely on intuition and qualitative data to inform decisions around market fit and size. In this whitepaper, marketing technology expert, David Raab, explores how the shift in data and predictive solutions streamlines the market expansion process. The paper will reveal 4 keys to a successful market expansion, common mistakes to avoid, and show marketers how to win customers in new market segments.
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predictive marketing, predictive analytics, b2b marketing, predictive b2b marketing, predictive technology, b2b marketing technology, customer insights, customer acquisition
    
Radius Intelligence
Published By: SchemaLogic     Published Date: Jun 11, 2008
In the Life Sciences industry, information is the source of innovation. Vast varieties of content and information sources feed the development pipeline. The ability to create, share, navigate, find and protect essential information is critical to research and development groups, clinicians, regulatory agencies, marketing teams, and those who benefit the most - customers.
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pharm, pharmaceutical, pharmaceuticals, medicine, life science, chemistry, chemical, biological
    
SchemaLogic
Published By: Accelrys     Published Date: Feb 08, 2012
This whitepaper outlines the methodology, sources of value, and the results which clearly show that Pipeline Pilot customers see significant time and cost savings across industries.
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platform, scientific, accelrys, pipeline, pilot, value, customers, cost savings
    
Accelrys
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
Tags : 
    
Marketo
Published By: Bizible     Published Date: Jun 09, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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bandwidth management
    
Bizible
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